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William Maley

December 2017: BMW Group U.S.

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BMW Group U.S. Reports December 2017 and Year-End Sales.

  • BMW Group sales increase 3.7 percent in December.
    • BMW brand sales increase 4.3 percent.
    • MINI brand sales decrease 1.0 percent.
  • BMW Group Electrified Vehicles Sales total 21,208 in 2017.

Woodcliff Lake, NJ – January 3, 2018… Sales of BMW brand vehicles increased 4.3 percent in December for a total of 34,253 compared to 32,835 vehicles sold in December 2016. For the full year, BMW brand sales were down 2.4 percent on total sales of 305,685 vehicles compared to 313,174 sold in 2016.

Notable individual vehicles in December included the BMW 5 Series, the BMW X1 and the BMW X5. Sales of the BMW 5 Series increased 124 percent to 4,743 vehicles. The BMW X5 was up nearly 10 percent to 6,847 vehicles while the BMW X1 was up 6.4 percent to 4,454 vehicles.

“Momentum has been building throughout 2017 and the December results have put us in a strong position for the New Year,” said Bernhard Kuhnt, President and CEO, BMW of North America. “Our BMW models are attracting entirely new customers to our dealerships, especially the BMW 5 Series, X models, and our electrified vehicles. There’s much more to come in 2018 with the next new model – the BMW X2 - premiering at the Detroit Auto Show in less than two weeks.”

MINI Brand Sales
For December, MINI USA reported 4,611 vehicles sold, a decrease of 1.0 percent from the 4,658 sold in the same month a year ago. In 2017 MINI USA reported a total of 47,105 vehicles sold, a decrease of 9.5 percent from the 52,030 vehicles sold in 2016.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 38,864 vehicles, an increase of 3.7 percent from the 37,493 vehicles sold in the same month a year ago. In 2017 BMW Group reported sales of 352,790, a 3.4 percent decrease compared to 365,204 vehicles sold in 2016.

BMW Group Electrified Vehicle Sales
Sales of BMW Group electric and plug-in hybrid electric vehicles increased 31.2 percent in 2017 to 21,208, accounting for 6.0 percent of total BMW Group sales in the U.S. BMW offers six electrified vehicle models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in-hybrid electric vehicle.

BMW Group December 2017.jpg

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Surprised at the low sales numbers, just 352,790 sold for 2017. I actually thought their sales numbers were much higher. Surprised by the low CUV numbers.

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