Jump to content
Create New...

Cadillac's Average Transaction Prices at new Heights

Recommended Posts



The brand's average transaction price has risen 25 percent in the last five years to $54,488 per vehicle sold in 2017 — making it among the best in the luxury segment, which last year averaged $48,752, according to J.D. Power and Associates.

Cadillac's pricing gains reflect in part a smaller volume base, coming amid a 14 percent decline in U.S. sales since 2013. Still, they offer some validation for the strategy espoused by brand President Johan de Nysschen, who has been steadfast in stressing the brand's global long-term health over near-term volume and market share gains in the U.S.

A big element of that strategy is Project Pinnacle, a retail program intended to improve the brand by overhauling the retail network with restructured incentives and stricter performance requirements. MORE AT AUTONEWS

Caddy averag.jpg

Jesus. The CTS is seriously helping out. Gotta wonder what Caddy would be averaging if it had a more fleshed out upper line-up. The numbers for the CT6 are absent.. but best believe they are higher than the CTS's

  • Agree 1
Link to comment
Share on other sites

You can clearly see the baby boomers versus the Gen X's in difference of auto purchases. 

XTS is steady but nothing to focus on compared to the rest of the lineup.

Excited to see it becoming that true Luxury line only.

  • Agree 1
Link to comment
Share on other sites

That's good, BMW especially has flooded itself with cheap 320i leases and i3's and i8's it can't sell.


Mercedes looks to be the big bogey that Cadillac has to take on, Audi being the new German underdog in chief....again.


Lexus is the LC and LS and nothing else right now. The RX is the prescription to luxury like Toyota SUVyndrome.

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.


Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings