Jump to content
Create New...

VW News: Why Did Volkswagen Reveal A Pickup Concept?


Recommended Posts

Despite it being outed only a few days before its reveal, the debut of the Volkswagen Atlas Tanoak concept was quite the surprise at New York. But many of us are wondering the same thing: Why?

"We really showed this as a concept without a clear production plan behind it. Our intention [is] to demonstrate that we very seriously look into the American needs. ... Volkswagen wants to be part of this market much more seriously than in the past," said Volkswagen's North American CEO, Hinrich J. Woebcken during a media briefing.

Volkswagen's North America office wants to take more control as how the brand is run over the home office. We already saw some inkling of this when the main office in Wolfsburg allowed them to change the name of their three-row crossover from Teramont to Atlas.

The Tanoak also shows how far Volkswagen can take their MQB modular platform. It already underpins a number of models from the Jetta all the way to the Atlas.

Of course, the question arises whether or not Volkswagen plans on making the Tanoak a reality. Woebcken said the company has "definitely not decided," partly due to a number of factors.

"It all depends now if this market will appreciate more unibody pickup trucks. The C segment ... is a very high commercial use segment. Almost 70 percent of those vehicles are used in a commercial environment," explained Woebcken.

He could see a production version having "a higher chance on the lifestyle side," but even then, "we still have to study how that would work."

Source: Roadshow


View full article

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings