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  • William Maley
    William Maley

    Volkswagen's North America CEO Tries to Figure Out the U.S.

      Volkswagen tries to figure out the U.S., take umm.. What take are we on?

    For a number of years, people have been saying the biggest problem with Volkswagen is they haven't “figured out the American market yet.” Even the automaker admits that it's the reason that its market share has dropped. Volkswagen has tried again and again to make some inroads into the market to no avail. But the German automaker is giving it another go.

    Automotive News had the chance to do a deep dive into Volkswagen's new plan by speaking with Volkswagen Group of America CEO Hinrich Woebcken. His plan involves turning this division into an American car company - in spirit. It should be noted that Woebcken came to the U.S. as an exchange student in the seventies, something he credits for getting him interested in industrial engineering.

    "I owe America, I owe Rochester, N.Y., and I owe this metal shop for how I basically went to start my adult life. We want to get more Americanized not only in our product but in our business. It's not that we're giving up on the genes of the Volkswagen brand. Volkswagens are Volkswagens. But what we recognized over the years is ... that we were too much a small-car company, too much a sedan company," said Woebcken.

    This plan was sparked only a couple months into his position as Volkswagen America's CEO. During a meeting with dealers, Woebcken was introducing the three-row crossover that is now known as the Atlas. But at the time of the meeting, it was wearing the Teramont name. Dealers hated the name and wanted to have Atlas as the name. Woebcken agreed to talk with his bosses about changing the name.

    "Everybody said there was no chance to convince headquarters to change the name of a regional product. It's not a big thing, I know, but it's a symbolic statement that Wolfsburg said, 'OK, the region is independent. They want to make sure the brand is getting successful in this country. Let them decide for themselves the name,' " explained Woebcken.

    "It was, in terms of Volkswagen, a pretty big thing that demonstrates ... that this is really an independent company here in America, that the factories report to us, the engineering centers in California and Detroit report to us, the purchasing organization — which is a big leverage for the cost situation — is reporting into the North American region, plus, of course, all the sales and marketing. So we really have all the levers in our hand now, not only to listen to the demands of the market, but really also to implement them."

    Some of the parts of Woebcken's plan have come to fruition including cutting the prices on various models like the Tiguan and introducing a new 6 Year/72,000 Mile warranty.

    Other parts of Woebcken's plan include,

    • Shortening Volkswagen's long product cycles with plans to “introduce two new cars every year” to North America
    • Localize part sourcing for their two North American plans in Chattanooga, TN and Puebla, Mexico
    • Roll out Volkswagen's electrification strategy beginning in 2020 with the I.D. Crozz

    It is an ambitious plan but it seems to be paying off somewhat. Sales in 2017 rose 5.2 percent. In 2018, sales are up 5.8 percent.

    We highly recommend checking out this piece by Automotive News as we are only scratching the surface.

    Source: Automotive News (Subscription Required)



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    WOW :o Who would have thunk that if you build an auto that Americans want with names they like that sales would increase. for the last 40 years you could tell that a small car company attitude for Europe and Asian is not what works in America. :lol:

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    I'm more qualified than anyone here to assess VW's problems here. Their US operations are an absolute sh1tsh0w. 

    It's impossible to get Atlas SEL Premiums or R Lines. Ditto for the Tiguan. They crap on the Golf line more and more each year, rather than improving it. They are cheaping out on the new Jetta. They still have 2018 Golf R's sitting at port. They aren't bringing the new Touareg here, they refuse to bring other vehicles from foreign markets here, they overbuild Passats and Tiguan Limiteds in staggering amounts, etc, etc. I could go on, but you get my point. 

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      Volkswagen's electric car offensive has already started in Europe with the ID.3. The next step is taking on the U.S. with the next electric vehicle, the ID.4 introduced today.
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      Source: Volkswagen
      Press Release is on Page 2


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      View full article
    • By William Maley
      Volkswagen's electric car offensive has already started in Europe with the ID.3. The next step is taking on the U.S. with the next electric vehicle, the ID.4 introduced today.
      The ID.4 looks very close to the concept that was first shown back in 2017 with such details as the VW logo smack dab in the middle with a light bar running across; wide air dam for the front,  flowing lines, and a full-length lightbar at the rear. In terms of size, the ID.4 is about 4.6 inches shorter, 1.9 inches lower, and 0.5 inches wider than the Tiguan sold in the U.S. No word on weight.
      For the interior, Volkswagen went minimalist. The driver faces 5.3-inch digital display and is able to change gear via a knob on the right side of bezel - similar to the BMW i3. Either a 10 or 12-inch touchscreen display handles the infotainment duties. Interior space is quite generous with 99.9 cubic feet of passenger space and 30.3 cubic feet of cargo space.
      At launch, the ID.4 will only be available with a single electric motor mounted on the rear axle providing 201 horsepower and 228 pound-feet of torque. An 82-kilowatt-hour lithium-ion battery pack provides the juice. Range is estimated at 250 miles. A dual-motor version with 302 horsepower and all-wheel drive will come out sometime next year.
      For charging, Volkswagen says that on a Level Two charger, the ID.4 takes around 7.5 hours from an empty battery. If you can find a DC fast charger, the recharge time drops significantly: Volkswagen claims that the battery can reach an 80% charge in 38 minutes.
      Pricing for the ID.4 will begin at $39,995 for the base Pro when it arrives at dealers at the end of the year. No mention on destination. But Volkswagen is planning to drop the price of the ID.4 once production begins at the Chattanooga Assembly Plant in Tennessee.
       
      Source: Volkswagen
      Press Release is on Page 2


      Volkswagen unveils the all-new 2021 ID.4 electric SUV
      Sep 23, 2020
      Reservations for the ID.4 start online today with 50-state launch in early 2021 MSRP starts at $39,995 for ID.4 Pro before potential $7,500 Federal tax credit Estimated 250 miles of range on ID.4 1st Edition Compact SUV will be available in rear-wheel drive 201-hp 82 kWh (launching first) and all-wheel-drive 302-hp 82 kWh configurations Three years of fast charging with Electrify America at no additional cost Modern design pairs with high-tech features, like DRIVE® advanced driver assistance technology and a smart infotainment system, using voice and touch Localized production in Chattanooga, starting in 2022 with anticipated MSRP around $35,000 Herndon, VA — Volkswagen of America, Inc. revealed the all-new ID.4 electric SUV today—the brand’s first long-range EV to be sold stateside. This compact SUV will offer all the best features of Volkswagen’s current lineup—hallmark driving dynamics, bold design, and advanced technology—along with long-range EV capability and three years of fast charging with Electrify America for no additional cost, to customers in the largest segment in the U.S., all with a price point aimed at the heart of the segment.
      “The ID.4 was engineered, loaded and priced to win the hearts of SUV owners who are simply ready to go electric—and fall in love with Volkswagen again,” said Scott Keogh, CEO, Volkswagen Group of America. “It drives like a GTI, it has the packaging of a Tiguan and the purpose of the Beetle. All the best things about VW in one package.”
      Powertrain & Charging
      The ID.4 electric compact SUV is based on the modular electric drive architecture (MEB). While it is the brand’s newest platform, it also represents a return to Volkswagen’s roots, with the electric motor located at the rear, just like the original Beetle.
      The heart of the ID.4 is a battery pack comprised of 288 pouch cells in 12 modules, positioned in the underbody to create a low center of gravity for optimal driving dynamics as well as extremely well-balanced weight distribution. It is housed in a lightweight aluminum structure that is bolted to the frame, helping to improve rigidity.
      At launch, the vehicle will be offered with an 82kWh (gross) battery and a rear-mounted AC permanent-magnet synchronous motor with 201 horsepower and 228 pound-feet of torque. Volkswagen estimates that the ID.4 82kWh RWD 1st Edition models will have a range of 250 miles with a full charge on the EPA cycle. A powerful, electric all-wheel-drive variant with 302 hp will follow later in 2021.
      The ID.4 also comes with three years of fast charging with Electrify America at no additional cost, helping to reduce range anxiety. The ID.4 can be charged with both alternating current (AC) and direct current (DC) fast-charging capability. The 11 kW onboard charger allows the ID.4 to charge the battery 33 miles in about one hour, and charges to full in around seven and a half hours at a home or public Level 2 charger. At a DC fast-charging station, with 125 kW charging, the ID.4 can go from five to 80 percent charged in about 38 minutes.
      Chassis
      The ID.4 is designed to be strong, yet agile. The chassis and body are made from steel. The front suspension is a strut-type with lower control arms, coil springs, telescopic dampers and anti-roll bar. In the rear, the ID.4 uses a multi-link rear axle with coil springs, telescopic dampers and an anti-roll bar. With 3.5 turns lock-to-lock and a stellar curb-to-curb turning radius of 33.5 feet, the ID.4 feels nimble, especially among other compact SUVs.
      A combination of brake types is used on ID.4. It features disc brakes on the front wheels and drum brakes on the rear—the difference being specific to electric vehicle needs. As EVs rely on regenerative braking, disc brakes on the rear can be less effective than drums after long periods of not being put to heavy use.
      Exterior
      Like the platform, the design of ID.4 represents a move towards the future with a nod to the past. At the front, the Volkswagen logo is able to be positioned centrally because there is no radiator grille, as it was on the Beetle. Large LED headlights flow backwards, hinting at the aerodynamic nature of the car, while a sculpted front bumper with large intake-like scoops and honeycomb accents give the car a powerful presence. Models fitted with the Statement package add an illuminated Volkswagen logo and an illuminated light line that stretches outward from it, creating a striking light signature.
      Front to back, clean, flowing lines alternate with crisp edges for a refined, yet futuristic look. A softly molded side section curves under the crisp rising shoulder line and flush illuminated door handles. The low greenhouse runs out into a strong C-pillar—a classic Volkswagen design feature—and into a long spoiler. The ID.4’s aerodynamically refined exterior helps it achieve an excellent drag coefficient of 0.28.
      The ID.4 sits squarely in the middle of the compact SUV segment, size-wise. It is 4.6 inches shorter than the Volkswagen Tiguan, at 180.5 inches, with a 0.9 inch shorter wheelbase at 108.9 inches. It is 1.9 inches lower than Tiguan at 64.4 inches high for the rear-wheel drive model, and 0.5 inches wider, at 72.9 inches.
      The ID.4 will available in six exterior colors—Glacier White Metallic, Mythos Black Metallic, Moonstone Grey, Scale Silver Metallic, Blue Dusk Metallic and King’s Red Metallic. All models come with a body color roof, black roof rails, and 19-inch aluminum alloy wheels. The Statement package adds a panoramic fixed-glass roof, premium LED projector headlights with Volkswagen’s Adaptive Front-lighting System (AFS) and power-folding side mirrors with puddle lamp signature, while the Gradient package (sold on top of the Statement package) upgrades to 20-inch wheels, black roof, and silver roof rails and accents.
      Interior
      Volkswagen’s first fully-electric SUV features ample space and a modern design. Passenger volume is similar to the Tiguan despite the overall smaller footprint, with 99.9 cubic feet total. Legroom is a comfortable 41.1 inches for front passengers and 37.6 inches in the rear seat. Cargo volume is 30.3 cubic feet behind the second row, and 64.2 cubic feet with the seats folded.
      The interior of the ID.4 mirrors the futuristic look of the exterior, with functionality almost completely controlled by touch or voice control. The 5.3-inch ID.Cockpit (digital driver display) replaces the traditional instrument cluster and is operated with touch-sensitive controls on the leather-wrapped multifunction heated steering wheel. Three tiles show the most important information, with the display for battery status and range underneath. The traditional gearshift is replaced by a large rocker switch on the right of the ID.Cockpit, and a control panel to the left of the steering wheel integrates the lighting functions, including automatic headlights.
      A 10-inch Discover Pro touch infotainment display is located in the middle of the dash panel, angled slightly towards the driver. This screen can be configured to driver preference, and manages the standard navigation system, all telematics, entertainment, driver-assistance systems and vehicle settings; it is upgraded to a 12-inch Discover Pro Max infotainment display with the Statement package. Menus can be moved using gesture control, simply swiping one’s hand in front of the screen. Sliders for volume and temperature adjustment are located on the inclined surface below the display.
      “Hello ID.” natural voice control is standard in the ID.4. The car follows the instructions spoken by the driver and passengers and is capable of understanding many commands from everyday language, such as “Hello ID., I’m cold” to turn up the heat.
      The ID.4 will feature ID. Light—a light strip below the windshield to support drivers in a host of situations with intuitive lighting effects in different colors and sound prompts. For example, ID. Light signals to the driver that the vehicle’s drive system is active and that the car has been unlocked or locked. It accentuates information issued by some of the driver-assistance and navigation systems and signals, both visually and acoustically, details like charge status indicator, braking prompts and incoming phone calls.
      The steering wheel, steering column, and the housings for the display and control panels in the doors are finished in Piano Black. Seats in the ID.4 are finished in black cloth on entry models and Lunar Gray or Galaxy Black leatherette on models with the Statement package. Entry ID.4 models feature six-way adjustable seats with power recline, while the Statement package adds 12-way power seats, with massage lumbar and memory, as well as 30-color ambient lighting.
      ID.4 offers a range of comfort and convenience features found throughout the rest of the brand’s lineup. Standard features include rain-sensing wipers, auto-dimming rearview mirror, dual-zone Climatronic® climate control, and KESSY® keyless access. To manage cold temperatures, the ID.4 features a standard heated steering wheel, heated side mirrors and washer nozzles, and, on all-wheel-drive models, a heated windshield. The Statement package adds SiriusXM® satellite radio with a three-month trial, an adjustable trunk floor, and a power tailgate with Easy Open & Close.
      To complete the high-tech package, ID.4 offers standard wireless mobile charging, wireless App-Connect, and Volkswagen Car-Net® with in-car WiFi capability when you subscribe to a data plan. Car-Net Hotspot allows passengers to access the internet with up to four connected devices simultaneously, including tablets, smartphones, laptops, gaming devices, and more—all at 4G LTE-enabled speed.
      Safety & Driver Assistance Technology
      To help protect occupants, the ID.4 provides a combination of both passive and active safety systems. It features six airbags as standard—front and side airbags for front passengers, and side curtain airbags for outboard seating positions. Additionally there are a number of electronic safety systems, such as an Anti-lock Braking System (ABS) and Electronic Stability Control (ESC).
      With regards to the battery, an extruded aluminum frame protects the battery system against damage in the event of a crash, and a replaceable aluminum underbody panel protects the battery against the road. Additionally, the battery is also disabled if the vehicle is involved in a serious accident.
      With the standard IQ.DRIVE® advanced driver assistance technology, all ID.4 models include Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); Blind Spot Monitor (Side Assist); Rear Traffic Alert; Adaptive Cruise Control (ACC); Lane Keeping System (Lane Assist); Travel Assist; and Emergency Assist. In addition to IQ.DRIVE features, the ID.4 includes Dynamic Road Sign Display; Park Distance Control; and High Beam Control (Light Assist).
      Pricing & Sales
      Pricing for the ID.4 starts at $39,995, for the rear-wheel-drive ID.4 Pro (available in the first quarter of 2021), before a potential Federal tax credit of up to $7,500 is applied. With those credits, the entry price of ID.4 is on par with the 2021 Tiguan SEL.  For highly qualified customers through Volkswagen Credit, the monthly lease payment for a 36-month lease with 10,000 miles a year, is $379 per month with $3,579 due at signing, excluding tax, title, license, options and dealer fees.
      Starting later in 2021, the ID.4 AWD Pro ($43,695) will be available. Both Pro models carry largely the same equipment, with AWD models putting out 302 hp, and adding a heated windshield and tow hitch. These models can be additionally outfitted with two packages—Statement ($4,500), and Gradient ($1,500), which is only offered with Statement.
      The ID.4 launches with a limited-run ID.4 1st Edition (MSRP $43,995). The 1st Edition models feature the same content as the Pro model, and Statement package (minus illuminated VW logo) and Gradient package come standard. These models also include unique features including accelerator and brake pedals with “play” and “pause” logos, the steering wheel and column, radio bezel and door island finished in Electric White, 1st Edition badging, black mirror caps, and a tow hitch.
      Volkswagen plans to offer the ID.4 electric vehicle across all 50 states, and throughout its network of more than 600 dealers. A reservation platform debuts today on VW.com, allowing customers to reserve an ID.4 before it hits dealer showrooms, with a fully refundable $100 reservation fee. As vehicle production starts, reservation holders will be invited to confirm their order with an additional fully refundable $400 vehicle deposit. From placing a reservation, to production and through delivery, the customer can see where they stand and when they can expect their ID. 4 to arrive at their preferred local VW dealer in a simple, transparent process. At that time, the customer can transact with their dealer and complete their purchase.
    • By William Maley
      It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.?
      "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dominique, CEO of PSA North America to Automotive News.
      "From our standpoint, we're planning as if [the merger] doesn't exist. We're marching forward as if PSA was going to be there by themselves."
      Dominique is right now focused on the present with the top priority being building out a dealer network for both U.S. and Canada before the launch. He explained that the company is planning a two-prong approach, having franchised dealers and online retailing.
      "The future success for OEMs is the reduction of distribution costs while ensuring both retail and OEM margin sustainability. This has to be done through strong pricing power, not volume turnover," he said.
      Part of this is due to COVID-19 pandemic which has many automakers rethinking how they sell vehicles, something Dominique admits is a big challenge.
      "All my competitors are going to be focusing on digital, which means we have to step up our game and deliver an even stronger customer experience when we launch Peugeot in North America. We need to get out of an environment where the retailers are dependent upon just F&I and service to pay their bills."
      Another challenge facing Dominique, what models to sell in the U.S. The market has changed a lot since PSA Group announced its intentions to re-enter the U.S. Consumers now are focused on trucks and crossovers.
      "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"
      To us, this hints at the 3008 and 5008 crossovers being some of the first models to be available.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.?
      "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dominique, CEO of PSA North America to Automotive News.
      "From our standpoint, we're planning as if [the merger] doesn't exist. We're marching forward as if PSA was going to be there by themselves."
      Dominique is right now focused on the present with the top priority being building out a dealer network for both U.S. and Canada before the launch. He explained that the company is planning a two-prong approach, having franchised dealers and online retailing.
      "The future success for OEMs is the reduction of distribution costs while ensuring both retail and OEM margin sustainability. This has to be done through strong pricing power, not volume turnover," he said.
      Part of this is due to COVID-19 pandemic which has many automakers rethinking how they sell vehicles, something Dominique admits is a big challenge.
      "All my competitors are going to be focusing on digital, which means we have to step up our game and deliver an even stronger customer experience when we launch Peugeot in North America. We need to get out of an environment where the retailers are dependent upon just F&I and service to pay their bills."
      Another challenge facing Dominique, what models to sell in the U.S. The market has changed a lot since PSA Group announced its intentions to re-enter the U.S. Consumers now are focused on trucks and crossovers.
      "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"
      To us, this hints at the 3008 and 5008 crossovers being some of the first models to be available.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford.
      Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines,
      Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.
      "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."
      Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.
      Source: Ford
      Press Release is on Page 2


      FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
      Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
      Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
      Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
      Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
      “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
      Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
      Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
      “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
      “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
      Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”

      View full article
  • Posts

    • Tesla Model Y appears to be plagued with poor sales, despite the company slapping 3 grand on the hoods a few months after their debut. GLOBAL sales thru June stand at 13,415, barely surpassing the Model X (12,461). Meanwhile, the Model 3 stands at 142,346. Chevy Bolt, globally, is at 11,496 thru June.
    • Final Story is an interesting read on the Ban of new gasoline auto sales starting in 2035 and how California Power Companies are seaking a streamlined approach to permitting by the Government if they are to build and install what is needed in power generation and grid distribution of created power to support the demands of the EV auto's by 2035. Power companies are wanting approval to build Vehicle-to-Grid or V2G technology to allow the cars that have full batteries to discharge back to the grid during high demand times. This would be a battery buffer on wheels approach to optimizing power distribution. Power Companies of California are expecting a jump of 25% more electricity demand by 2035 when this ice ban goes in effect. Having auto's charge up during the day when there is a surplus of solar generated electricity is a need as is having battery banks so that in the evening when solar drops off but AC and other needs are needed it can offset the demand. Also changing to LED to reduce power consumption by all light sources needs to happen sooner than later so reduce electricity waste. Smart Charging, Smart Storage and changes in how we do things such as excessive lights on at night. A change that will change how we see and do things. https://www.greencarreports.com/news/1129747_report-california-will-need-massive-grid-upgrades-for-2035-electric-car-push
    • FORD Anouncement - Today Ford announced their deal with Unifor in Canada of their new national labour agreement. Ford will be investing $1.8 Billion CAD to rebuild the Oakville Assembly Complex from an ICE production facility to a full time BEV manufacturing facility. https://electrek.co/2020/09/28/ford-investment-produce-battery-electric-vehicles-canada/ To Quote the deal from the story above: The deal includes several new benefits for Ford employees in Canada: Competitive alternative work schedules to maximize production flexibility Enhanced temporary employee program 2.5% wage increase twice over the life of the agreement C$7,250 ratification bonus for full-time permanent employees and $500 for temporary employees Reduced grow-in period for new hires from 11 years to eight years Interesting Read on the VW ID.4 and the Nissan Ariya EV's. Chasing the Tesla Model Y is a review of the industry and the slew of compact sized EV CUVs that are coming to market over the next 2 years. Interesting take on this is as follows: More than 200 miles of range is the price of entry, and a 300-mile version is probably needed to reassure nervous shoppers and attract attention; Fast charging at 125 kw is the minimum for the next few years, and 350-kw charging is coming on fast; $40,000 is the entry price point for an EV crossover, but it still takes convoluted math to produce an “effective price” that’s as low as the highest-selling entries; and Electric pickup trucks may get the buzz, but compact crossovers are where automakers see EV volume coming. A true generic look when you see these two side by side. https://chargedevs.com/features/volkswagen-id-4-nissan-ariya-bring-ev-drive-to-compact-crossovers-chasing-tesla-model-y/
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