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December 2018: Mazda North American Operations


William Maley

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Mazda Reports December and Full Year 2018 Sales Results

IRVINE, Calif., Jan. 3, 2019 -- Mazda North American Operations (MNAO) today reported total December sales of 25,870 vehicles, a decrease of 3.8 percent compared to December 2017. With 26 selling days in December 2018, compared to 26 the year prior, the company posted a decrease of 3.8 percent on a Daily Selling Rate (DSR) basis.

Sales for 2018 totaled 300,325 vehicles an increase of 3.7 percent compared to 2017. There were 307 selling days in 2018, versus 306 in 2017, resulting in a full-year DSR increase of 3.4 percent.

KEY SALES NOTES:

  • While Mazda's CX-line, including the CX-3, CX-5 and CX-9, saw December sales decline by 6.5 percent to 18,955 vehicles, total sales of the three crossover vehicles finished the year up 15.3 percent, with 195,778 vehicles sold in 2018.
  • Sales of the Mazda6 totaled 2,357 in December, an increase of 32.7 percent compared to 2017. Mazda6 sales for 2018 reached 30,938 vehicles, a decrease of 7.4 percent compared to 2017.
  • The Mazda MX-5 Miata finished December up 3.7 percent, with 511 vehicles sold, while full-year sales of the two-seat roadster totaled 8,971, a decrease of 20.6 percent compared to 2017.
 

Month-To-Date

 

Year-To-Date

 
                   
 

December

December

%

% MTD

 

December

December

%

% YTD

 

2018

2017

Change

DSR

 

2018

2017

Change

DSR

 
                     

Mazda3

5,277

5,669

(6.9)%

(6.9)%

 

64,638

75,018

(13.8)%

(14.1)%

 

Mazda6

2,357

1,776

32.7%

32.7%

 

30,938

33,402

(7.4)%

(7.7)%

 

MX-5 Miata

511

493

3.7%

3.7%

 

8,971

11,294

(20.6)%

(20.8)%

 

CX-3

1,144

1,582

(27.7)%

(27.7)%

 

16,899

16,355

3.3%

3.0%

 

CX-5

13,741

14,097

(2.5)%

(2.5)%

 

150,622

127,563

18.1%

17.7%

 

CX-9

2,840

3,276

(13.3)%

(13.3)%

 

28,257

25,828

9.4%

9.0%

 
                     

Total Vehicles

                 
                     

CARS

8,145

7,938

2.6%

2.6%

 

104,547

119,724

(12.7)%

(13.0)%

 

TRUCKS

17,725

18,955

(6.5)%

(6.5)%

 

195,778

169,746

15.3%

15.0%

 
                     

TOTAL

25,870

26,893

(3.8)%

(3.8)%

 

300,325

289,470

3.7%

3.4%

 
                     
                     

Selling Days

26

26

     

307

306

     
                     
                     
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