Lexus Changes Their Hybrid Philosophy

Lexus needs to realize that you have two types of customers.

Those that can afford 50-100K auto's and will want the Hybrid Performance. That is a name plate I believe all auto makers should use.

Then you have those that stretch to get into the 30-50K auto's and having a luxury name plate is desired, but they still count their pennies and these people are wanting the Hybrid = MPG. So it makes sense to have a 200h that is all about MPG and then have a 300H Performance that is all about the driving machine.

I hope cadillac will kep this in mind when they bring out the ELR, it would be good to have an ELR base model with good, solid MPG and then move up to a ELR Performance Edition.

Quick, someone forward this article to the Acura project manager for the RL.

Quick, someone forward this article to the Acura project manager for the RL.

Boy that would give them real performance than.

No... don't you remember the Acura RLX concept that was supposed to be a hybrid with 370hp? I'm suggesting that Acura might be headed the wrong direction with this hybrid idea.

Anything hybrid is the "wrong idea".

Lexus should have an ES hyrbid with a 4 cyl. I really don't think anyone wants a GS Lexus hybrid in any form.

It is rather interesting that Lexus discovered what parent company Toyota created 12 years ago with the Prius. I wonder why anyone would want to buy a luxury hybrid. Seriously, the Pruis (or the upcoming C-Max) is all you really need in order to say, "I am green." What Lexus ought to focus on is stopping the uglification of their exteriors. The competition, especially Cadillac, is no longer sleeping at the wheel.

MPG itself is a desirable attribute much like horsepower. Lexus hybrids should focus on having maximum efficiency while retaining adequate performance.

I see where the Rolls-Royce Phantom Electric has been cancelled due to lack of interest.

Lexus needs to realize that you have two types of customers.

Those that can afford 50-100K auto's and will want the Hybrid Performance. That is a name plate I believe all auto makers should use.

Then you have those that stretch to get into the 30-50K auto's and having a luxury name plate is desired, but they still count their pennies and these people are wanting the Hybrid = MPG. So it makes sense to have a 200h that is all about MPG and then have a 300H Performance that is all about the driving machine.

I hope cadillac will kep this in mind when they bring out the ELR, it would be good to have an ELR base model with good, solid MPG and then move up to a ELR Performance Edition.

Perhaps a 3rd customer, that would spend $50-100k on a high lux, high mpg hybrid. You know, rich eco enthusiasts, like half of hollywood.

Lexus needs to realize that you have two types of customers.

Those that can afford 50-100K auto's and will want the Hybrid Performance. That is a name plate I believe all auto makers should use.

Then you have those that stretch to get into the 30-50K auto's and having a luxury name plate is desired, but they still count their pennies and these people are wanting the Hybrid = MPG. So it makes sense to have a 200h that is all about MPG and then have a 300H Performance that is all about the driving machine.

I hope cadillac will kep this in mind when they bring out the ELR, it would be good to have an ELR base model with good, solid MPG and then move up to a ELR Performance Edition.

Perhaps a 3rd customer, that would spend $50-100k on a high lux, high mpg hybrid. You know, rich eco enthusiasts, like half of hollywood.

Tesla Model S is sold out til the end of 2013.

Lexus needs to realize that you have two types of customers.

Those that can afford 50-100K auto's and will want the Hybrid Performance. That is a name plate I believe all auto makers should use.

Then you have those that stretch to get into the 30-50K auto's and having a luxury name plate is desired, but they still count their pennies and these people are wanting the Hybrid = MPG. So it makes sense to have a 200h that is all about MPG and then have a 300H Performance that is all about the driving machine.

I hope cadillac will kep this in mind when they bring out the ELR, it would be good to have an ELR base model with good, solid MPG and then move up to a ELR Performance Edition.

Perhaps a 3rd customer, that would spend $50-100k on a high lux, high mpg hybrid. You know, rich eco enthusiasts, like half of hollywood.

Tesla Model S is sold out til the end of 2013.

There ya go.

pow, on , said:

PurdueGuy, on , said:

dfelt, on , said:

Lexus needs to realize that you have two types of customers.

Those that can afford 50-100K auto's and will want the Hybrid Performance. That is a name plate I believe all auto makers should use.

Then you have those that stretch to get into the 30-50K auto's and having a luxury name plate is desired, but they still count their pennies and these people are wanting the Hybrid = MPG. So it makes sense to have a 200h that is all about MPG and then have a 300H Performance that is all about the driving machine.

I hope cadillac will kep this in mind when they bring out the ELR, it would be good to have an ELR base model with good, solid MPG and then move up to a ELR Performance Edition.

Perhaps a 3rd customer, that would spend $50-100k on a high lux, high mpg hybrid. You know, rich eco enthusiasts, like half of hollywood.Tesla Model S is sold out til the end of 2013.

There ya go.

Or the Fisker Karma if you don't mind your garage maybe burning down.