Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    By William Maley •

    Volvo's U.S. Dealers and Executives Want The V40

    William Maley

    Staff Writer - CheersandGears.com

    August 28, 2013

    Once upon a time, the Volvo lineup had three compact cars; the C30 hatchback, S40 sedan, and V50 wagon. All three went off to the great parking lot in the sky and the V40 hatchback took their place. There was one problem, because of the poor sales of those three models in the U.S., Volvo decided not to sell the V40. Volvo executives and dealers in the U.S. want to see a change in that decision.

    "The V40 is a great small vehicle, and we would love to have it here. It is not currently in our plan but that does not stop me. I am constantly talking about making that a reality," said Tassos Panas, head of marketing and product development at Volvo Cars of North America.

    Now this push by Volvo executives and dealers has worked before. Consider the Volvo V60 wagon. Originally the V60 wagon was not coming to the U.S. However the pressure of dealers and executives in the U.S. cause Volvo to rethink and at the New York Auto Show, announced the V60 would be coming to the U.S. next year.

    There is a huge problem for the V40 though. Unlike the V60 which could be easy homologated thanks to the S60 sedan, the V40 would have a much tougher path to be sold in the U.S. For example, the engine lineup of the V40 would have to be tested for emissions.

    "That is one of the significant hurdles," said Panas.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    Go to articles

    User Feedback

    Recommended Comments

    ZL-1

    EU's newer emission control rules are getting stricter and approaching US rules; I expect diesel certification costs to not be an obstacle over time as both Legislations converge into stricter emission standards. As for the gasoline engines, it's just a fact of life: guess if the engines are new or reworkked, testing has to happen...

    Edited by ZL-1
    Link to comment
    Share on other sites
    G. David Felt

    Be interesting to see how long before the EU and US decide it would be better to just have one strict standard and try and enforce it the world over.

    I can see why the Dealers here want this car, after all there is huge demand for these small luxury auto's even if they are over priced and not worth the coin.

    Link to comment
    Share on other sites
    ZL-1

    Be interesting to see how long before the EU and US decide it would be better to just have one strict standard and try and enforce it the world over.

    I can see why the Dealers here want this car, after all there is huge demand for these small luxury auto's even if they are over priced and not worth the coin.

    It would save OEMs money in development and certification costs for sure. It would also mean GM would have to find new excuses not to offer diesel-powered Cadillacs :smilewide:

    Link to comment
    Share on other sites
    G. David Felt

    Be interesting to see how long before the EU and US decide it would be better to just have one strict standard and try and enforce it the world over.

    I can see why the Dealers here want this car, after all there is huge demand for these small luxury auto's even if they are over priced and not worth the coin.

    It would save OEMs money in development and certification costs for sure. It would also mean GM would have to find new excuses not to offer diesel-powered Cadillacs :smilewide:

    Exactly, I bet the people of the world could easily reduce the cost of development and crash testing with a Global auto standard.

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Canada embraces Asia to save tariff squeezed auto heartland | Financial Post    
    • trinacriabob
      What Are You Listening To?

      By trinacriabob · Posted

      It seems that either your music collection ends or Bluetooth derails, but other songs you "might" like start coming through on your auto's infotainment system.   I was taking my rental car back to the airport here some 1.5 hours away, this came on, and was this ever a blast from the past.  I have yet to look up what year it's from.  I thought I would share. . . . . Awaiting the response:  "Thanks for sharing."
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Sad that Greed has destroyed so many solid brands for the auto industry. Brake giants go bust: StopTech and Raybestos dead after $6 billion fraud   Pathetic that he is trying to take credit for what Biden did, not Idiot47. What Donald Trump's new retirement plans mean for millions of Americans   Invoke the 25th, this Dictator wannbe Idiot has NO RIGHT to ask for our personal bank information. Trump's bank order plan sends financial institutions into panic mode   Further Proof that America is tired of Idiot47. Lowest rating ever. CNN political director David Chalain reveals results of instant SOTU poll | Watch
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      Argh.  That's too bad.  An Aveo would have had an interference engine.  When I lost a timing chain in my '84 Cutlass Brougham coupe 3.8 V6 with 160,000 miles, I was at the end of a ramp in Vancouver WA, there was an almost imperceptible shudder, and silence.  A tow truck came.  At the shop, they pulled off all the pulleys, also threw in a new water pump, put on the new timing chain, and buttoned it up.  I later sold the car to a really cool Catholic high school senior from a very nice African-American family in Seattle.  When the father met me at the AAA to do the paperwork and drove off, the exhaust note was like that of a car with less than 50,000 miles.  But my beloved car went to nice folks and I hope it served them well.  Forget those high-tech ergonomic seats!  Those plush Brougham seats made it the most comfortable car I've ever owned.
    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      2004, only 89K. My wife works from home, my retired mother kept it for years as a back up car, she drove my dads car most of the time until my father passed. I got eight plus good years out of it. Timing belt snapped.     

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search