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    Detroit Auto Show: Hyundai HCD-14 Genesis Concept



    By William Maley

    Staff Writer - CheersandGears.com

    January 14, 2013

    Hyundai's showing for the 2013 Detroit Auto Show was a very unique concept named the HCD-14 Genesis. While the concept isn't quite the real deal, it gives us some clues of what to expect.

    The overall design is very much a classic concept car with a almost vertical front end, large grille, and rear-hinged doors. Aside from those dream features, the HCD-14 does feature some design cues that might end up on the next Genesis like hard-edged body creases running along the side of the car and the coupe-like roofline running all the way to the end of vehicle.

    Other features to take note are a heads-up display, hand-gesture recognition system, and a system that's able to track a driver's eyes to select options in various vehicle functions. Hyundai promises improved driving dynamics with the HCD-14 by providing a more rigid chassis, driver-selectable settings for various conditions, and a 5.0L direct-injected V8 paired to an eight-speed automatic transmission.

    Source: Hyundai

    Hyundai HCD 14 3
    Album: Hyundai HCD-14 Concept
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    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    HYUNDAI’S PREMIUM SEGMENT SUCCESS SETS THE STAGE FOR NEXT-GENERATION HCD-14 GENESIS REVEAL AT THE NORTH AMERICAN INTERNATIONAL AUTO SHOW

    HCD-14 Genesis Provides a Glimpse into Future Hyundai Premium Vehicle Design

    Eye-tracking Technology and Interactive 3-D Gesture Recognition Hint at Future Technologies in Hyundai’s Premium Vehicle Lineup

    DETROIT, Jan. 14, 2013 – Having finished 2012 with five-straight years of premium segment sales growth with its Genesis and Equus vehicle lines, today Hyundai unveiled its design direction for future premium vehicles with its HCD-14 Genesis concept at the North American International Auto Show.

    "We’ve departed from industry convention in many of our premium product, marketing, sales and service approaches, and it’s worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry,” said John Krafcik, president and CEO, Hyundai Motor America. “This success paves the way for a new generation of rear-wheel drive premium products. HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology.”

    Further, Genesis and Equus are attracting higher buyer demographics to the Hyundai brand than ever before. Since the launch of Genesis in 2008, the share of Hyundai buyers with household incomes above $100,000 has increased by 25%, indicating just how far products like Genesis have improved demographics for the brand. Finally, despite capacity constraints, Genesis Coupe annual sales have exceeded those of its Infiniti G37 premium coupe competitor since its introduction to the premium sport coupe segment in 2009, and it remains one of the fastest turning vehicles in Hyundai’s lineup.

    FLUIDIC PRECISION DESIGN

    HCD-14 Genesis conveys a fluidic-precision, liquid-metal design language. Craftsmanship quality is conveyed via gemstone-like design surfaces. A bold front fascia surrounds brushed metal grille surfaces with a deep vertical grille opening. The corners of the rear hood incorporate heat extractor design accents that integrate seamlessly with exterior mirror design. From the side view silhouette, classic rear-drive sport sedan proportions are conveyed by an extended dash-to-axle length, short overhangs, large-diameter wheels, sharply-tapered greenhouse, and short rear deck. Large wheels were developed from a mix of premium lightweight alloys with carbon fiber surrounding the voided areas of the wheel design.

    “We instilled HCD-14 Genesis with a premium-sport 4-door coupe road presence,” said Christopher Chapman, chief designer, Hyundai Design North America. “Its sleek and lightweight silhouette does not punish the wind, but uses fluidic precision with dramatic surfacing that conveys natural restraint. Inside, a driver-centric cockpit prioritizes dramatic sculpture over infotainment button overload. Laminated and milled-wood detailing delivers a fresh, topographical map-like visual interest throughout the cabin-length center console.”

    REAR-HINGED REAR DOOR CABIN ACCESS

    Opening the rear door reveals a rear-hinged configuration, with a single, oversized, brushed-aluminum hinge articulating diagonally from the rear door cutline. With both doors open, HCD-14 Genesis has an inviting and commodious cabin ambience. Inside the cabin, a double-cresting-wave center console design carries from the instrument panel through to the rear seats. This design-wave theme further influences the interior door handles and rear headrest hoods. Gauges and driver data are provided via an eclectic fusion of both analog and digital sources, with aviation-derived design cues. The driver-focused cockpit offers an asymmetrical center stack, with critical driving functions separated from passenger comfort functions. The center console even includes an iPad® tablet storage station, keeping it secure in spirited driving.

    ACTIVE DRIVER SAFETY TECHNOLOGY

    While the HCD-14 Genesis exterior design makes a statement all its own, the driver’s environment is where its technological innovation breaks new ground. Ergonomics engineers eliminated the traditional center stack, developing an intuitive driver interface system that allows the HCD-14 driver to better keep his eyes on the road. Freed from traditional design restrictions, designers created a controls layout devoid of intimidating clusters of buttons and knobs. Using state-of-the-art driver eye-tracking and 3-D hand-gesture recognition, HCD-14 Genesis is able to recognize driver commands free from the distractions associated with manual controls. Once a specific feature is selected via eye-tracking, thumb controls or gesture recognition can be used to select navigation, infotainment, audio, HVAC, and even smartphone connectivity functions. This intuitive interface provides the driver with complete control while keeping his eyes safely above the cowl plane, using a windshield heads-up display (HUD) for minimal driving distraction. This proprietary interface represents Hyundai’s vision for future vehicle HMI and sets a new benchmark in active driver safety technology.

    DRIVER-CENTRIC VEHICLE DYNAMICS

    HCD-14’s innovative eye-tracking and gesture-based controls reduce typical driving distractions, resulting in a more focused driver able to better appreciate the day-to-day satisfaction of exceptional vehicle dynamics. To this end, HCD-14 Genesis vehicle dynamics take the driver to a new level of involvement, focus, and control. An ultra-rigid chassis with strategic use of high-tensile steel provides a vault-like platform for the rear-drive powertrain configuration. Sophisticated five-link front and rear suspension reduces suspension-travel changes to camber and toe for consistent grip out of bends. A multi-mode power steering system retains road feel and feedback advantages while yielding the efficiency benefits of an electronic system. Low-profile performance tires yield outstanding turn-in response, mid-corner grip, and road feel. A sophisticated yaw-control system provides multiple driver-selected options for changing road conditions and driving preferences. Such an advanced complement of tarmac-gripping technologies requires an equally-impressive powertrain to be fully exploited, and the Hyundai-developed Tau® V8 engine is more than up to the task.

    DIRECT-INJECTED TAU® V8 POWER

    The HCD-14 Genesis powertrain features the award-winning Hyundai Tau® V8 engine, displacing 5.0-liters, with direct injection and Dual Continuously Variable Valve Timing (D-CVVT), for impressive power, low emissions and superb efficiency. HCD-14 Genesis uses optical recognition to identify the driver and initiate the starting sequence, while gear selection for the 8-speed automatic transmission is performed via paddle shifters. HCD-14 Genesis exhaust is ceramic-lined and was tuned for minimal backpressure, maximum high-rpm horsepower, and a deep baritone note, with cooling fins integrated into ultra-wide exhaust tips.

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    WOW, what a Sh*t Brick on wheels. This is one of the worst design language auto's I have ever seen shown as a concept.

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    Large grilles and smaller headlights seems to definitely be a trend this year. Somewhat derivative of other fastback 'coupe' 4drs.

    Edited by Cubical-aka-Moltar
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      The QX50 Concept also features Infiniti's upcoming variable-compression 2.0L turbo-four. Bear with us as we try our best to describe how this engine work. Instead of having the pistons connected to a crankshaft, they are hooked up to a pivot arm. The arm is also connected to a second lower shaft, which is controlled by an actuator arm. The action of the variable-compression engine is the same as a gas engine - pistons move up and down when crankshaft or pivot arm turns. The trick comes with the actuator arm which can alter the angle of the pivot arm up and down. This is turn changes the engine compression. When the arm is up, you get a higher compression ratio. Move the arm down and the engine has a lower compression ratio. Infiniti says this engine offers more power and better fuel efficiency. 
      Back to the turbo 2.0L at hand. The engine is rated at 268 horsepower and 288 pound-feet.
      Like most concepts these days, the QX50 features a suite of autonomous technologies. A system comprised of lidar, radar, and cameras would monitor the road and the latest software would allow the vehicle to travel down the highway with no driver involvement.
      Source: Infiniti 
      Press Release is on Page 2
      QX50 Concept: INFINITI's vision for a next-generation mid-size premium crossover
      New QX50 Concept represents an evolution of the 2016 QX Sport Inspiration, with an original yet practical new crossover form QX50 Concept's cabin challenges conventional thinking on interior car design with elevated levels of modern craftsmanship INFINITI's latest concept lights a path to the future integration of the brand's autonomous drive support technologies Demonstrates a potential application for INFINITI's production-ready VC-Turbo variable compression ratio engine DETROIT – Making its global premiere at the 2017 North American International Auto Show in Detroit, the QX50 Concept showcases INFINITI's vision for a next-generation mid-size premium crossover.
      Demonstrating how the design of the 2016 QX Sport Inspiration, its conceptual forebear, could be adapted for a future production model, the QX50 Concept confidently articulates INFINITI's 'Powerful Elegance' design language. A 'cabin-forward' silhouette combines with muscular lines and flowing surfaces to telegraph its purpose as a dynamic and practical crossover.
      The organic forms of the 'driver-centric, passenger-minded' cabin were designed in harmony with the exterior shape. Blending progressive design with modern craftsmanship, the QX50 Concept's interior reflects INFINITI's desire to challenge conventional approaches to premium interior design.
      INFINITI's latest concept is the next step toward the company's future autonomous drive support technologies. Central to the strategy for the development of all future INFINITI autonomous drive support systems, they ensure the driver retains ultimate control over their vehicle – in keeping with INFINITI's focus on driver engagement.
      Furthermore, the QX50 Concept illustrates a potential application for INFINITI's advanced Variable Compression Turbo (VC-Turbo) engine, offering drivers a powertrain that adapts to offer both power and efficiency.
      An evolution of INFINITI's 2016 QX Sport Inspiration mid-size crossover
      The QX50 Concept shows how INFINITI could develop its future presence in the world's fastest-growing vehicle segment INFINITI seeks to explore a more emotional execution of crossover design than existing models in the class "With the unveiling of the QX Sport Inspiration at the 2016 Beijing Auto Show, we showed the future of INFINITI QX models. The new QX50 Concept evolves this concept further and shows how INFINITI could develop its future presence in what is the fastest-growing vehicle segment globally." Roland Krueger, President of INFINITI
      With the QX50 Concept, INFINITI seeks to explore a more emotional execution of crossover design, bringing a degree of elegance and artistry to a segment typified by an uninspiring, clinical aesthetic. Marrying human artistry with utility, the QX50 Concept fulfills the expectation of practicality with a spacious cabin and cargo area. Furthermore, with a design adapted for the greatest possible packaging efficiency, the QX50 Concept previews how INFINITI could adapt future vehicle designs to accommodate a compact powertrain, such as the company's VC-Turbo engine.
                     
      The QX50 Concept marks the next stage in INFINITI's continued renewal of its product range. INFINITI designs concepts with production intent, such as true-to-concept production versions of the Q30, QX30 and Q60 concepts. The creation of each of these has previewed the design and layout of the brand's next-generation models. The QX50 Concept previews the evolving signature INFINITI design elements, demonstrating how they could be adapted for a mid-sized premium crossover.
      With its ground breaking proportions, the 2003 INFINITI FX45 set the template for future crossovers to follow throughout the last decade. The world's first mid-size multi-purpose sports vehicle, the INFINITI FX is still considered a crossover design icon today. Last year's QX Sport Inspiration sought to rekindle that excitement – and in an increasingly crowded and popular market segment, the new QX50 Concept now illustrates how these design themes could be translated into a production reality.
      Exterior: an artistic execution of functional crossover design
      QX50 Concept represents the latest interpretation of INFINITI's 'Powerful Elegance' design language Its design combines taut and muscular lines with heavily profiled surfaces QX50 Concept demonstrates how the design of the 2016 QX Sport Inspiration could be adapted for future production models Influenced by the design of the INFINITI QX Sport Inspiration, the QX50 Concept expresses its crossover purpose through proportional clarity, clearly telegraphing its power and dynamic capabilities. The QX50 Concept eschews many of the familiar, 'me too' design forms and themes shared by established models in the mid-size premium crossover segment. The result is a highly original yet practical new crossover form, demonstrating how the design of INFINITI's earlier concept could be adapted for future production models.
      The QX50 Concept is the latest embodiment of INFINITI's 'Powerful Elegance' design language and is both aesthetic and functional. The exterior of the concept combines taut and muscular lines with flowing, heavily profiled surfaces. A sharp, straight character line runs from the clamshell hood and along the length of its shoulders, giving the QX50 Concept a commanding presence and extending the vehicle's visual length. A wide, muscular stance accentuates its versatile capability.
      INFINITI's signature design elements are evident on the QX50 Concept, each subtly evolved for their new application. At the front, INFINITI's double-arch grille conveys an immediate sense of power and purpose and provides a focal point for every line on the concept's body. A taller, wider and more practical vehicle than the QX Sport Inspiration, the QX50 Concept's grille adds a greater sense of presence to the front of the car. At the rear of the vehicle, the leading edge of the crescent-cut D-pillar is higher than on any current INFINITI production car, further extending the visual length of the roofline.
      The interplay of the exterior lines and surfaces is accentuated by a newly-created Forged Bronze paint finish, with three times the amount of metal flake compared with standard production paint finishes.
      In profile, the hood is shaped like the rise of a snake's head, with a pair of sharp creases extending upwards from the base of the A-pillar, then plunging down the hood, leading into the edges of the expansive 'double-arch' grille. These lines disguise the hood's relatively short length, suggesting how the appearance of a production car could be adapted for a more compact engine, such as INFINITI's VC-Turbo, applying power to the road through an intelligent all-wheel drive powertrain.
      Functionality is a necessity in the mid-sized crossover segment and is central to the QX50 Concept's design. More practical than its QX Sport Inspiration progenitor, the QX50 Concept has a 'cabin-forward' silhouette and a slightly more vertical rear hatch, both reference points for a versatile and accommodating interior. The new shape of the crescent-cut D-pillar provides clearer over-the-shoulder visibility for the driver and a better view out for rear passengers.
      Interior: Challenging conventional thinking on premium cabin design
      Concept cabin demonstrates new direction of thinking with premium materials and craftsmanship Authentic materials and artistic design execution is at the heart of the concept's carefully curated cabin Driver-centric, yet passenger-minded, the cabin places similar importance on both form and function Blending progressive design with elevated levels of modern craftsmanship, the cabin of the QX50 Concept demonstrates INFINITI's desire to challenge and reinterpret conventional thinking on premium crossover interior design and material usage.
      In the place of high-gloss woods and soft-touch plastics, the interior of the QX50 Concept features a more modern application of wood, leather and stitching. Each material is treated and applied in a way to establish new trends in the design of premium crossover interiors.
      Deliberately articulating a sense of advanced human artistry, the QX50 Concept's cabin espouses a handmade feel and is the result of two Japanese approaches to craftsmanship – 'mitate' (pronounced "mee-ta-teh") and 'shitate' ("shee-ta-teh"). 'Mitate' relates to the practice of curating and bringing together the best possible selection of materials. 'Shitate' is the desire to tailor the chosen combination of materials, bringing out the best. With fine attention to detail and finish, such an approach creates an appearance and ambience throughout the cabin greater than the sum of its parts.
      The combination of materials and the way in which they have been applied has allowed INFINITI designers to demonstrate some of the highest levels of craftsmanship ever seen in a crossover in this segment.
      The QX50 Concept is wrapped in a variety of different leathers – genuine, semi-aniline, and synthetic nubuck – for a rich variety of textures and visual depth. The eyes naturally follow each different surface as it flows around the cabin. The QX50 Concept's cabin hints at a widening range of interior finishes for INFINITI customers to choose from, including a carefully selected three-tone color scheme.
      Adopting different leathers for the interior allows INFINITI to imagine how this three-tone cabin could look. Rich, brown leather lines the upper layer of the cabin, contrasted with white leather for the lower dashboard, door trim and seats. Between the two runs a line of navy blue synthetic nubuck, which also finishes the front center console. A line of close twin stitching runs along the top of the dashboard and doors, and around the seats.
      INFINITI has applied for a patent for a new 'dot quilting' method for the leather that lines the doors and seats. Inspired by classic buttoned leather sofas, dot quilting is sewn into place at individual points. The physical characteristics of the leather produce a more informal interpretation of the diamond lozenge shape that gives classic Chesterfield lounge chairs their distinctive appearance.
      Where many expect premium vehicle interiors use high-gloss wood surfaces to create the perception of quality, the QX50 Concept is trimmed in real, open-pore ash. The wood is treated to retain its natural, and sometimes irregular, characteristics in texture and appearance. Running a hand over it, the grain of the ash is still present, providing an authentic, modern appearance and enhanced tactility.
      The natural, flowing shapes of the cabin harmonize with those of the QX50 Concept's exterior, contrasting with the technical, linear – even austere – designs of other vehicles in the segment. A blend of positive and negative surfaces adds a level of visual depth to the cabin, with a complex interplay of light and shade. The organic lines of the cabin follow a similar form to the interior of the QX Sport Inspiration, referencing how they could be progressed from the original concept to a production car.
      Both 'driver-centric' and 'passenger-minded,' the layout of the QX50 Concept's cabin is divided into distinct zones for the driver and passengers. Consistent with its conceptual predecessor, the dashboard is focused on the driver, using its form and appearance to engender a true sense of confidence at the wheel.
      The horizontal forms of the dashboard wrap around the driver and passenger, with twisting, uninterrupted character lines flowing from the center console, along the dashboard and out to the rear of the cabin. The seats feature an ergonomic hexagon motif, for a wide and welcoming appearance, and maximum back and shoulder support for occupants.
      The QX50 Concept places form on the same level as function, with utility at the heart of its remit.
      In moving the base of the A-pillar further forward than on the QX Sport Inspiration, and shortening the hood to accommodate a more compact engine, the QX50 Concept's cabin-forward design creates a longer, more spacious passenger compartment. The upright stance of the rear hatch – more vertical than its forebear – is designed to give the QX50 Concept exceptional cargo space. The Concept's cargo bay is, for instance, long enough to store a stroller, suggesting how such a vehicle could suit a young family.
      The QX50 Concept's Graphic User Interface shows how new technologies could be incorporated into future INFINITI vehicle cabins.
      The center of the dashboard features a wide touchscreen HMI (human-machine interface). As well as displaying navigation and infotainment features, the QX50 Concept's touchscreen could display to occupants the current status of other technologies in the vehicle. The dashboard could display to all occupants the status of the vehicle's various driver assist technologies, as well as how the VC-Turbo variable compression ratio engine adapts as it shifts seamlessly between offering greater fuel efficiency and performance.
      INFINITI engineers continue to develop autonomous driving support technologies
      INFINITI's future autonomous drive support technologies will allow the driver to  retain ultimate control over their vehicle Future package of technologies will take a proactive approach to driver assistance and delegate elements of driving to the car The INFINITI QX50 Concept's driver assist system is part of the company's development of autonomous driving support technologies.
      The development strategy for all future INFINITI autonomous drive support systems is that they should ensure the driver retains control over their vehicle – in keeping with INFINITI's focus on driver engagement.
      In the future, INFINITI autonomous drive support technologies will continue to make driving less stressful – such as navigating stop-start traffic on the highway or keeping track of the positions of surrounding vehicles.
      Since its inception in 1989, INFINITI has brought pioneering driver-assistive technologies to the customer. The company has been responsible for a series of world-first technologies, including Predictive Forward Collision Warning, drive-by-wire Direct Adaptive Steering® and Active Lane Control.
      The QX50 Concept's INFINITI driver assistance technologies preview the first production-ready incarnation of this package.
      With a proactive approach to safety, the QX50 Concept assists the driver in identifying and responding to other road users and potential hazards. Future technologies will draw on inputs from a network of laser scanners, radar and cameras to read the road ahead and monitor the vehicle's surroundings, allowing the car to react accordingly.
      This framework of sensors will be developed in future production models with a series of new functionalities.
      VC-Turbo – the world's first production-ready variable compression ratio engine
      QX50 Concept suggests a potential application for INFINITI's VC-Turbo engine Packaging benefits for a mid-size crossover, powered by a compact engine with high specific power and efficiency INFINITI engineers target a 27-percent improvement in fuel efficiency compared to V6 gasoline engines The INFINITI QX50 Concept demonstrates a potential production application for INFINITI's advanced new VC-Turbo engine. INFINITI has yet to confirm which of its future vehicles could benefit from its variable compression ratio engine, though a mid-sized crossover could be one of the ideal applications for the 2.0-liter VC-Turbo power unit revealed by the company in 2016.
      The QX50 Concept's packaging efficiency and spacious cabin are due in part to a compact, space-efficient engine bay design. With its proportionately shorter hood, the QX50 Concept suggests how the 2.0-liter gasoline engine could power a front-biased intelligent all-wheel drive system.
      INFINITI's production-ready 2.0-liter VC-Turbo engine represents a compelling alternative to diesel powertrains, particularly in the mid-sized premium crossover segment. The VC-Turbo engine is able to adapt its compression ratio according to driving conditions to deliver optimal levels of performance and efficiency. It challenges the notion that hybrid technology and diesel are the only powertrains capable of offering high efficiency and torque. For its application in the QX50 Concept, the human-machine interface (HMI) demonstrates to the driver and passengers how the VC-Turbo is adapting according to driving conditions. The HMI displays the engine's current status as it intelligently chooses appropriate levels of performance and high efficiency.
      With a downsized capacity and high power and torque, the 2.0-liter VC-Turbo engine boasts an impressive specific power output – higher than many competing four-cylinder turbocharged gasoline engines, and close to the performance of some V6 gasoline powertrains. In time for the engine's production debut in 2018, INFINITI engineers are targeting a 27-percent improvement in fuel efficiency over V6 gasoline engines of similar power output.
    • By William Maley
      The Toyota Camry isn't what you would call exciting. Bland and boring, yes. But the Japanese automaker hopes to change that perception with the introduction of the 2018 Camry.
      Toyota allowed their designers to go somewhat crazy with the Camry and it shows. There is a bit of Prius and C-HR in the design of the new Camry with a more aggressive nose, lower hood and beltline; and a very short rear deck. Moving inside, Toyota has revamped the design of the dashboard to make it more flowing. Seats have been resculpted to provide better comfort.
      The Camry is the latest model to use Toyota's TNGA platform which the company describes as “a structural reform movement for the entire company that will result in cars that are more dynamic, athletic, and fun to drive.” You may laugh, but as I can attest, this platform is the real deal when I drove the Prius - the first model to use TNGA. Toyota has also lowered the center of gravity and added a multilink rear suspension.
      For engines, the Camry boasts a new 2.5L four-cylinder and 3.5L V6 with D-4S Fuel Injection. Oddly no power figures were given for either engine. Both will come paired with an eight-speed automatic. A hybrid variant with the new 2.5L four will also be available.
      The 2018 Camry arrives at your local Toyota dealer this summer.
      Source: Toyota
      Press Release is on Page 2


      Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience
      Best-selling car in America... assembled in America, by Americans, for Americans Aggressive exterior character lines and low center of gravity Spacious interior with advanced driver focus New gas and hybrid powertrains generate more horsepower and greater estimated MPG Standard Toyota Safety Sense-P DETROIT, January 9, 2017 - It almost isn’t fair.  Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.
      The new Camry utilizes TNGA (Toyota New Global Architecture) which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.
       “The all-new 2018 Camry is, without a doubt, the most captivating mid-size sedan we’ve ever produced,” said Bob Carter, Toyota senior vice president of automotive operations.  “It delivers on everything Camry owners have come to expect from America’s best-selling car, and adds to it, jaw-dropping design, more advanced technology, cutting-edge safety systems, and stirring performance that raises it to an unparalleled level of excitement.”  
       “In order to create something that stirs people’s soul, we’ve laid out the concept of a new sedan that provides fun and excitement behind the wheel,” said Masato Katsumata, the Chief Engineer of the new Camry. “In developing the next-generation Toyota Camry, we were able to start with a clean slate, which allowed us to create a true driver’s car.”
       
      Design Backstory 
      The Camry development team aimed for a styling design concept that achieves strong harmony between refinement and a sensual athletic image, creating a new approach to the market. The result is a new signature design language that takes the car into a beautiful and futuristic new direction.
        
      There were three primary design goals when penning the all-new Camry: a distinctive, low center of gravity that results in a firm wide stance; a practical-yet-emotionally styled cabin profile, and a sporty and upscale image both inside and out. These design goals have resulted in a new type of sedan that’s both exciting to look at and, more importantly drive, reestablishing itself as the new standard in the midsize-sedan category.
       
      An Exterior with Unexpected Attitude
      The new Camry’s face is accentuated by a two-piece grille comprised of flowing thin and thick treatments – key elements of the Camry’s “Keen Look” design philosophy. The curvaceous 1.6-inch-lower hood sits neatly above the grille’s uppermost section which accommodates a commanding Toyota emblem. For the hybrid model, the emblem is tinged a distinct blue hue. This fashionable trifecta of grille, hood, and emblem blends flawlessly into the A-pillar, and produces a stance that is undoubtedly more aggressive than that of any predecessor.
      The 2018 Camry has a sleeker profile than the current model. By lowering the hip points of the occupants (nearly 1.0-inch in the front and 1.2-inches at the rear), and therefore their seating positions, the design team was able to reduce the car’s overall vehicle height by approximately one inch  from the current model and incorporate a lower roofline, without sacrificing interior space. This invited the designers to pursue a wind-cutting shape and improve aerodynamics. Striking character lines around and along the body augment the aggressive front and rear fenders, giving the reimagined Camry a sportiness that’s never before been perceived on this model.
      The lower hip point, shoulder line, roof line and hood height gives the new Camry the appearance that it has a low center of gravity, which it does.  The design team knew the TNGA platform provided them with a great opportunity to pen a very expressive sedan, and they took advantage of this by getting the lines close to the ground and forming an energetic silhouette. They incorporated a strong stance that can be seen as you walk around the car.
      Like the front of the vehicle, the rear features an athletic motif that melds flowing lines and complex shapes to form a sculpted landscape. Looking closely at the C-pillar’s detail reveals a multitude of surfaces that reflect light from all angles. A distinct crease extends from the slim multicolor taillights down to the bumper, effectively “pushing” the wheels outward in appearance to create a wide posture akin to that of a premium sports sedan. The exclamation point here is provided by a newly designed Camry logo that gives the car an upscale identity.
      Camry will again be available in four grades: LE, XLE, SE and XSE.  The new Camry’s “Sport” SE and XSE grades wear a noticeably different body style than the entry level LE and premium XLE grades, highlighted by a sculpted rocker panel, new 19-inch black machined-finish alloy wheels (XSE only)  a subtle rear spoiler lip, aggressive front bumper, and rear bumper with an integrated lower diffuser. The face is much more distinctive with large side intakes flanking the lower bumper’s unique “Catamaran” accents, a high and slim upper intake encompassing the
       
      central Toyota badge, and a powerfully expressive mesh grille. A revised rear bumper with distinctive corner lines and smoke-tinted rear combination lamps highlight the changes at the rear.
      The Camry design team sought to make the new Camry sport models instantly recognizable and appear different from the other models from as far as 200 yards away.
       
      Striking and Comfortable Cabin
      The completely redesigned interior is a fusion of functionality, futuristic styling, and a high degree of personal space and craftsmanship.  While the driver is situated in a sporty cockpit-type environment having gauges angled toward his or her direction, the front passenger is treated to a sense of openness and freedom that results from the innovative dashboard design. A key visual element of this driver-focused design concept is a sweeping yet elegant new character line that flows down from the instrument cluster and bisects the center console waterfall. The design of the entire front console strikes a smooth connection between the ease of use of all controls/systems and a handsome and modern sculptural look that is pleasing to the eye. All surfaces throughout the cabin—dashboard, instrument panel, center console, door trim, etc.—employ the highest grade of soft touch and premium materials. Using an approach typically used in home furnishings, the design utilizes a mix of tones and hues throughout a space rather than a strict color profile. The result is a cabin space having diverse colors and materials, and that enhances passenger comfort and visual satisfaction.
      The front seats have been completely reengineered with improved ergonomics, providing maximum comfort with a newfound level of ease and engagement to match the new Camry’s elevated performance and athleticism. Rear-seat accommodations are more refined than ever with improved roominess and ergonomics. Exquisite stitching on the front- and rear-seat surfaces is but one example of the high level of craftsmanship found throughout the vehicle.
       
      High Interaction, Minimal Distraction 
      The new Camry features Toyota’s latest Human Machine Interface (HMI) whose next-generation display technology offers a unique level of integrated information with minimal distraction. It relays information through three interlinked displays: available interlinked displays: a 10-inch color Head-Up Display (HUD); a seven-inch multi-information display within the instrument cluster, and an eight-inch audio/navigation display and HVAC (heating, ventilation and air conditioning) control panel that’s seamlessly integrated into the center console in a modern, flush-surface design. Convenient and highly intuitive operation is assured through customizable features and smart phone-like touch screen icons that create a seamless connection and user workflow between the HMI system and other digital media.
        
      Full Utilization of Toyota New Global Architecture (TNGA)
      The 2018 Toyota Camry fully incorporates the Toyota New Global Architecture (TNGA). At its foundation, TNGA is a structural reform movement for the entire company that will result in cars that are more dynamic, athletic, and fun to drive.
      By extending the wheelbase by two inches, as well as bringing down the roof and hood height (by approximately 1.0 and 1.6-inches, respectively), the development team lowered the center of gravity and created a wider and more composed vehicle. The new platform also allows for an ideal seating position for the driver, now lower and near the center of the car for enhanced feedback, along with adjusting the overall seating position for all the vehicle’s occupants. A lower heel point provides more foot room and ease of movement. The range of steering column adjustment has been increased from the current vehicle, while the hood, cowl, and dashboard height have all been lowered for enhanced outward visibility.
      The driver and front passenger will experience an unprecedented sense of outward visibility, thanks to a more compact design for the instrument panel and a lowered beltline. The reimagined position of the A-pillar and side mirror sections results in enhanced lateral visibility and creates a noticeable sense of openness when the driver sits behind the wheel.
       
      All Gain With No MPG Pain 
      Three new powertrains will be available on the new 2018 Camry: They include a new 3.5-liter V6 with D-4S Fuel Injection and an all-new 2.5-liter inline-4 gasoline engine, which comes paired to a new 8-speed Direct-Shift automatic transmission (8AT), and a next-generation Toyota Hybrid System (THS II).
      To match the chassis’ increased handling and performance capability, Toyota engineers have developed the TNGA-inspired all-new 2.5-liter 4-cylinder Dynamic Force Engine to make the most of the platform’s enhanced designs, packaging and rigidity. This new generation engine focuses on higher torque, higher power and lower fuel consumption in total use range. This is accomplished by achieving rapid combustion due to higher tumble air flow. With its long-stroke and high compression ratio, multi-hole direct fuel injectors, variable cooling system and the latest version of Toyota’s Variable Valve-Timing-intelligent Electric (VVT-iE), this high-output powerplant takes the gasoline-powered internal combustion engine to a new level with world-leading thermal efficiency of 40 percent. Along with enhanced performance characteristics, the new engine is also expected to be extremely fuel efficient, and is anticipated to achieve best-in-class fuel economy. It comes mated to the newly developed Direct Shift-8AT transmission that provides direct-lock up from gears two through eight to eliminate power loss from the torque converter, executing shifts like a high-performance automated manual gearbox.
      The new hybrid system has also been engineered to provide the ideal balance of energy efficiency with superior power output to maximize driving performance and enjoyment. The next-generation Toyota Hybrid System has been engineered to work in concert with the new 2.5-liter 4-cylinder Dynamic Force Engine setup offering significantly more driving excitement than before. The hybrid’s Continuously Variable Transmission (CVT) features a new Sport Mode setting that allows the driver to execute smooth yet quick “gear” shifts of the simulated 6-speed sequential shift transmission. The SE grade adds paddle shifters for increased fun and a more sporting driving experience. The Sport Mode setting also improves acceleration and feel thanks to an electric power boost from the hybrid system. Furthermore, to help enhance the vehicle’s handling capability, the hybrid system’s battery pack has moved from the trunk to beneath the rear seat for a noticeably enriched handling feel, thanks to the vehicle’s much improved lower center of gravity—yet another benefit of the TNGA platform.
      In addition to its enhanced handling and driving performance, the hybrid version of the new Camry is anticipated to achieve best-in-class fuel economy ratings, with Prius-like city/highway driving efficiency.
       
      A New Experience Focused on Vastly Superior Driving Dynamics
      At the foundation of the Camry’s sporty handling and enhanced ride quality is its high-strength body/platform structure. Through the increased use of ultra-high-tensile steel and the application of a new molding technology it delivers enhanced structural rigidity.
      Further aiding performance is an innovative new double wishbone rear suspension system that imbues the chassis with responsive handling and precise steering control while simultaneously delivering ride quality on par with premium luxury vehicles. A new four-point engine mounting system adds to the vehicle’s civil road manners as it greatly reduces unwanted noise, vibration and harshness (NVH) from permeating into the passenger compartment.
      The biggest challenge for the Camry engineering team was to figure out how to convey the driving dynamics of a soul-stirring sedan.  Driving dynamics were always at the forefront of the engineering philosophy for the new Camry.  They wanted a new Camry in which the driver will be highly impressed with the handling capability and composure of the new design.  So much so, that drivers will notice the dramatic improvements within the first few seconds of driving.
       
      Toyota Safety That Makes Sense
      Among the many safety features on the 2018 Camry is standard Toyota Safety Sense™ P (TSS-P). This multi-feature advanced active safety suite bundles cutting edge active safety technologies including Pre-Collision System with Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA); and Automatic High Beams (AHB). Select models will also come with standard Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA).
       
      All 2018 Camry’s have 10 standard airbags and Toyota’s Star Safety System™, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology®. All Camry’s also come equipped with a standard backup camera.
       
      Ever Better Entune™ 3.0 Multimedia For Everyone
      Camry drivers will be the first to enjoy enhanced connectivity and entertainment through the new Toyota Entune™ 3.0 multimedia system.  The new 2018 Camry will feature Entune 3.0 on all models, offering an enhanced set of connected vehicle technologies.  
      The Entune 3.0 system will feature navigation and App Suite Connect for everyone.  All Camry four-cylinder and hybrid models will come standard with the Connected Navigation Scout GPS Link with Moving Maps.  Camry V6 models will offer the new Dynamic Navigation system, providing improved map accuracy.  The wireless map updates provide over-the-air map downloads of recently added roads and point-of-interest not contained in the existing head unit map.  
      Entune 3.0 delivers several new technologies including available Remote Connect, which provides remote start and door unlock capability, vehicle status notifications, a guest driver monitor, and vehicle finder.  Keeping up with your vehicle’s health status has never been easier.  Available Service Connect will provide up-to-date vehicle information on fuel level, maintenance alerts, and more.  Entune 3.0 will also offer available WiFi Connect, allowing up to five mobile devices to connect using 4G LTE.
      The new 2018 Camry will also offer a JBL premium audio system that features new advancements in sound quality.  Sound enhancements include Sound Staging, which positions speakers directly in front of the listener to help emulate a live concert venue; Low Frequency Sounds, made possible by an added 10.1-inch subwoofer; Clari-Fi, a technology that “un-compresses” music to help restore an audio track’s dynamic range; and nine speakers that are specifically tuned to the Camry’s cabin dimensions and materials.  

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