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    • By William Maley
      February Brings More Sales Records for American Honda
      American Honda continues record pace in February for total vehicle and truck sales Honda CR-V raises the bar again, breaking February record with a 26.3 percent jump Honda HR-V also nets a February record, gaining 28.6 percent Acura RDX has its best-ever February, rising 6.1 percent as it continues to pace division TORRANCE, Calif., March 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total February sales of 121,686 Honda and Acura vehicles, an increase of 2.3 percent over February 2016 and a new record for the month. American Honda trucks also set a February record, rising 12.2 percent on sales of 63,989. Total Honda Division sales as well as Honda truck sales also set new February marks, with total Honda Division sales gaining 4.3 percent on sales of 110,822 and trucks up 15.3 percent on sales of 56,419 units. Acura Division sales were down 14.9 percent, with 10,864 vehicles sold in February.
      Honda
      The Honda Division continued its record sales streak into the second month of the year, gaining 4.3 percent on sales of 110.882 units to set a new February benchmark. CR-V and HR-V repeated strong January performances, driving Honda trucks to a February record as well. The Fit also gained in February while Civic and Accord held their own in a market tilting toward trucks.
      Honda trucks set a new benchmark in February, gaining 15.3 percent on sales of 56,419. CR-V and HR-V drove truck sales, both setting new February marks; CR-V sales were up 26.3 percent on sales of 31,898, and HR-V up 28.6 percent with 6,354 units sold. Accord and Civic continue to swim against the tide, with sales cresting 23,000 and 27,000 units, respectively. "The new CR-V is exceeding our own expectations with production and deliveries now fully up to speed," said Jeff Conrad, senior vice president and general manager of the Honda Division. "It's clearly hitting a sweet spot in the market and complemented by HR-V at the entry level."
      Acura
      Acura sales continued recent trends, with the RDX enjoying its best-ever February. NSX also remained steady, showing no signs of the winter doldrums that can affect ultra-performance cars. And after a strong first outing at Daytona in January, the NSX GT3 racecar goes to the legendary 12 Hours of Sebring in search of endurance racing glory later this month. 
      Acura's popular RDX set a new February record, gaining 6.1 percent on sales of 4,029 vehicles. Continuing a steady production and sales pace, 46 NSX supercars were sold in February.   American Honda Vehicle Sales for February 2017
            Month-to-Date
      Year-to-Date
            February
      2017
      February
      2016
      DSR** %
      Change
      MoM %
      Change
      February
      2017
      February
      2016
      DSR** %
      Change
      YoY %
      Change
          American Honda Total
      121,686
      118,985
      2.3%
      2.3%
      228,066
      219,482
      3.9%
      3.9%
          Total Car Sales
      57,697
      61,950
      -6.9%
      -6.9%
      106,264
      116,332
      -8.7%
      -8.7%
          Total Truck Sales
      63,989
      57,035
      12.2%
      12.2%
      121,802
      103,150
      18.1%
      18.1%
            Honda Total Car Sales
      54,403
      57,267
      -5.0%
      -5.0%
      100,244
      108,079
      -7.2%
      -7.2%
            Honda Total Truck Sales
      56,419
      48,945
      15.3%
      15.3%
      107,756
      88,380
      21.9%
      21.9%
              Acura Total Car Sales
      3,294
      4,683
      -29.7%
      -29.7%
      6,020
      8,253
      -27.1%
      -27.1%
              Acura Total Truck Sales
      7,570
      8,090
      -6.4%
      -6.4%
      14,046
      14,770
      -4.9%
      -4.9%
          Total Domestic Car Sales
      46,581
      58,489
      -20.4%
      -20.4%
      85,936
      109,939
      -21.8%
      -21.8%
            Honda Division
      43,390
      53,909
      -19.5%
      -19.5%
      80,099
      101,887
      -21.4%
      -21.4%
            Acura Division
      3,191
      4,580
      -30.3%
      -30.3%
      5,837
      8,052
      -27.5%
      -27.5%
          Total Domestic Truck Sales
      63,989
      57,035
      12.2%
      12.2%
      121,802
      103,150
      18.1%
      18.1%
            Honda Division
      56,419
      48,945
      15.3%
      15.3%
      107,756
      88,380
      21.9%
      21.9%
            Acura Division
      7,570
      8,090
      -6.4%
      -6.4%
      14,046
      14,770
      -4.9%
      -4.9%
          Total Import Car Sales
      11,116
      3,461
      221.2%
      221.2%
      20,328
      6,393
      218.0%
      218.0%
            Honda Division
      11,013
      3,358
      228.0%
      228.0%
      20,145
      6,192
      225.3%
      225.3%
            Acura Division
      103
      103
      0.0%
      0.0%
      183
      201
      -9.0%
      -9.0%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
            Honda Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
            Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
                    Honda Division Total
      110,822
      106,212
      4.3%
      4.3%
      208,000
      196,459
      5.9%
      5.9%
            * ACCORD
      23,455
      25,785
      -9.0%
      -9.0%
      42,991
      46,550
      -7.6%
      -7.6%
            * CIVIC
      27,039
      27,707
      -2.4%
      -2.4%
      50,134
      54,448
      -7.9%
      -7.9%
            CLARITY FCV
      27
      0
      0.0%
      0.0%
      69
      0
      0.0%
      0.0%
            CR-Z
      118
      128
      -7.8%
      -7.8%
      207
      320
      -35.3%
      -35.3%
            * FIT
      3,764
      3,647
      3.2%
      3.2%
      6,842
      6,742
      1.5%
      1.5%
            INSIGHT
      0
      0
      0.0%
      0.0%
      1
      19
      -94.7%
      -94.7%
                                      CROSSTOUR
      3
      190
      -98.4%
      -98.4%
      3
      456
      -99.3%
      -99.3%
            * CR-V
      31,898
      25,250
      26.3%
      26.3%
      61,185
      44,458
      37.6%
      37.6%
            HR-V
      6,354
      4,940
      28.6%
      28.6%
      12,043
      9,117
      32.1%
      32.1%
            ODYSSEY
      6,800
      8,994
      -24.4%
      -24.4%
      13,300
      16,215
      -18.0%
      -18.0%
            PILOT
      8,099
      9,572
      -15.4%
      -15.4%
      15,279
      18,133
      -15.7%
      -15.7%
            RIDGELINE
      3,265
      -1
      -326,600.0%
      -326,600.0%
      5,946
      1
      594,500.0%
      594,500.0%
                                      ***    Memo: Accord FHEV
      1,867
      68
      2,645.6%
      2,645.6%
      3,578
      139
      2,474.1%
      2,474.1%
                    Memo: Civic Hybrid
      8
      143
      -94.4%
      -94.4%
      24
      304
      -92.1%
      -92.1%
          Acura Division Total
      10,864
      12,773
      -14.9%
      -14.9%
      20,066
      23,023
      -12.8%
      -12.8%
            ILX
      739
      1,500
      -50.7%
      -50.7%
      1,432
      2,733
      -47.6%
      -47.6%
            NSX
      46
      0
      0.0%
      0.0%
      96
      0
      0.0%
      0.0%
            RLX / RL
      103
      103
      0.0%
      0.0%
      183
      201
      -9.0%
      -9.0%
            TLX
      2,406
      3,080
      -21.9%
      -21.9%
      4,309
      5,319
      -19.0%
      -19.0%
                                      MDX
      3,541
      4,292
      -17.5%
      -17.5%
      6,815
      7,868
      -13.4%
      -13.4%
            RDX
      4,029
      3,798
      6.1%
      6.1%
      7,231
      6,902
      4.8%
      4.8%
                                      ***   Memo: RLX Hybrid
      27
      12
      125.0%
      125.0%
      38
      30
      26.7%
      26.7%
          Selling Days
      24
      24
          48
      48
                **** Hybrid
      2,066
      351
      488.6%
      488.6%
      3,944
      812
      385.7%
      385.7%
                *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
    • By William Maley
      American Honda Continues Record Sales Pace in January
      American Honda sets new January records for total vehicle and total truck sales Honda Division also sets new January benchmark for total vehicle sales Honda trucks jump 30.2 percent for best-ever January Honda CR-V smashes previous January record as it gains 52 percent for month Acura trucks remain strong with RDX topping last year TORRANCE, Calif., Feb. 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total January sales of 106,380 Honda and Acura vehicles, an increase of 5.9 percent over January 2016 and a new record for the month. Total Honda Division sales as well as Honda truck sales also set new January records, with total Division sales rising 7.7 percent on sales of 97,178 and trucks up 30.2 percent on sales of 51,337 units. Acura Division sales totaled 9,202 vehicles in January, a decrease of 10.2 percent.
      Honda
      After posting a 3rd consecutive sales record in 2016, the Honda Division started 2017 with yet more monthly records, gaining 7.7 percent as cars and trucks continued to sell strongly. CR-V and HR-V led the way in January, pushing Honda trucks to another new record for the month.
      Honda Division sets new January mark, rising 7.7 percent on sales of 97,178 units. Honda trucks also set a new January record, jumping 30.2 percent on sales of 51,337. CR-V smashed its previous January best, gaining 52.5 percent on sales of 29,287 vehicles. HR-V sales also gained sharply, rising to 5,689 in January for a gain of 36.2 percent versus last year. Accord and Fit sales remained strong in January. "Our conservative approach to growth was criticized when the industry was growing faster but it is clearly paying dividends now as industry sales are flattening," said Jeff Conrad, senior vice president and general manager of the Honda Division. "A steady cadence of products and disciplined sales tactics is the right approach for customers and dealers."
      Acura
      Acura brand sales remained fairly steady in January, with Acura light trucks demonstrating continued strength as RDX gained ground and MDX maintained a solid pace, even before dual sourcing of Acura's three-row luxury SUV begins this spring in Ohio, promising increased supply. 
      RDX sales were up 3.2 percent for the month, with 3,202 vehicles sold in January. NSX notched sales of 50 units for the month. "In a month marked by major storms across the country, Acura maintained a steady pace with trucks leading the way," said Jon Ikeda, vice president and general manager of the Acura division. "And a strong showing of the Acura NSX GT3 in its debut at Daytona last weekend just adds to the momentum building around the Acura brand."
      American Honda Vehicle Sales for January 2017
            Month-to-Date
      Year-to-Date
            January 2017
      January 2016
      DSR** % Change
      MoM % Change
      January 2017
      January 2016
      DSR** % Change
      YoY % Change
          American Honda Total
      106,380
      100,497
      5.9%
      5.9%
      106,380
      100,497
      5.9%
      5.9%
          Total Car Sales
      48,567
      54,382
      -10.7%
      -10.7%
      48,567
      54,382
      -10.7%
      -10.7%
          Total Truck Sales
      57,813
      46,115
      25.4%
      25.4%
      57,813
      46,115
      25.4%
      25.4%
          Honda
      Total Car Sales
      45,841
      50,812
      -9.8%
      -9.8%
      45,841
      50,812
      -9.8%
      -9.8%
          Honda
      Total Truck Sales
      51,337
      39,435
      30.2%
      30.2%
      51,337
      39,435
      30.2%
      30.2%
          Acura
      Total Car Sales
      2,726
      3,570
      -23.6%
      -23.6%
      2,726
      3,570
      -23.6%
      -23.6%
          Acura
      Total Truck Sales
      6,476
      6,680
      -3.1%
      -3.1%
      6,476
      6,680
      -3.1%
      -3.1%
          Total Domestic Car Sales
      39,355
      51,450
      -23.5%
      -23.5%
      39,355
      51,450
      -23.5%
      -23.5%
              Honda Division
      36,709
      47,978
      -23.5%
      -23.5%
      36,709
      47,978
      -23.5%
      -23.5%
              Acura Division
      2,646
      3,472
      -23.8%
      -23.8%
      2,646
      3,472
      -23.8%
      -23.8%
          Total Domestic Truck Sales
      57,813
      46,115
      25.4%
      25.4%
      57,813
      46,115
      25.4%
      25.4%
              Honda Division
      51,337
      39,435
      30.2%
      30.2%
      51,337
      39,435
      30.2%
      30.2%
              Acura Division
      6,476
      6,680
      -3.1%
      -3.1%
      6,476
      6,680
      -3.1%
      -3.1%
          Total Import Car Sales
      9,212
      2,932
      214.2%
      214.2%
      9,212
      2,932
      214.2%
      214.2%
              Honda Division
      9,132
      2,834
      222.2%
      222.2%
      9,132
      2,834
      222.2%
      222.2%
              Acura Division
      80
      98
      -18.4%
      -18.4%
      80
      98
      -18.4%
      -18.4%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
              Honda Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
              Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
                    Honda Division Total
      97,178
      90,247
      7.7%
      7.7%
      97,178
      90,247
      7.7%
      7.7%
              * ACCORD
      19,536
      20,765
      -5.9%
      -5.9%
      19,536
      20,765
      -5.9%
      -5.9%
              * CIVIC
      23,095
      26,741
      -13.6%
      -13.6%
      23,095
      26,741
      -13.6%
      -13.6%
                CLARITY FCV
      42
      0
      0.0%
      0.0%
      42
      0
      0.0%
      0.0%
                CR-Z
      89
      192
      -53.6%
      -53.6%
      89
      192
      -53.6%
      -53.6%
              * FIT
      3,078
      3,095
      -0.5%
      -0.5%
      3,078
      3,095
      -0.5%
      -0.5%
                INSIGHT
      1
      19
      -94.7%
      -94.7%
      1
      19
      -94.7%
      -94.7%
                CROSSTOUR
      0
      266
      -100.0%
      -100.0%
      0
      266
      -100.0%
      -100.0%
              * CR-V
      29,287
      19,208
      52.5%
      52.5%
      29,287
      19,208
      52.5%
      52.5%
                HR-V
      5,689
      4,177
      36.2%
      36.2%
      5,689
      4,177
      36.2%
      36.2%
                ODYSSEY
      6,500
      7,221
      -10.0%
      -10.0%
      6,500
      7,221
      -10.0%
      -10.0%
                PILOT
      7,180
      8,561
      -16.1%
      -16.1%
      7,180
      8,561
      -16.1%
      -16.1%
                RIDGELINE
      2,681
      2
      133,950.0%
      133,950.0%
      2,681
      2
      133,950.0%
      133,950.0%
              ***
      Memo: Accord FHEV
      1,711
      71
      2,309.9%
      2,309.9%
      1,711
      71
      2,309.9%
      2,309.9%
                Memo: Civic Hybrid
      16
      161
      -90.1%
      -90.1%
      16
      161
      -90.1%
      -90.1%
          Acura Division Total
      9,202
      10,250
      -10.2%
      -10.2%
      9,202
      10,250
      -10.2%
      -10.2%
                ILX
      693
      1,233
      -43.8%
      -43.8%
      693
      1,233
      -43.8%
      -43.8%
                NSX
      50
      0
      0.0%
      0.0%
      50
      0
      0.0%
      0.0%
                RLX / RL
      80
      98
      -18.4%
      -18.4%
      80
      98
      -18.4%
      -18.4%
                TLX
      1,903
      2,239
      -15.0%
      -15.0%
      1,903
      2,239
      -15.0%
      -15.0%
                MDX
      3,274
      3,576
      -8.4%
      -8.4%
      3,274
      3,576
      -8.4%
      -8.4%
                RDX
      3,202
      3,104
      3.2%
      3.2%
      3,202
      3,104
      3.2%
      3.2%
              ***
      Memo: RLX Hybrid
      11
      18
      -38.9%
      -38.9%
      11
      18
      -38.9%
      -38.9%
          Selling Days
      24
      24
          24
      24
                **** Hybrid
      1,878
      461
      307.4%
      307.4%
      1,878
      461
      307.4%
      307.4%
          *    Honda and Acura vehicles are made of domestic & global sourced parts
        **   Daily Selling Rate
        ***  Memo line items are included in the respective model total
        **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
       
    • By William Maley
      Car Sales Quicken and Trucks Continue Momentum as American Honda Sets New Sales Records in November
      Dec 1, 2016 - TORRANCE, Calif.
      Powered by both cars and trucks, American Honda and the Honda Division set new November sales records American Honda and Honda Division trucks also set new November sales marks Compacts lead, with Fit gaining 43 percent and HR-V soaring 132 percent above year ago levels MDX sets November pace for Acura while RDX gets new November record Acura NSX reaches another milestone American Honda Motor Co., Inc. today reported total November sales of 122,924 Honda and Acura vehicles, an increase of 6.5 percent versus November of last year to set a new November record. American Honda trucks gained 9.9 percent for a new November record on sales of 62,737 units. Honda Division overall vehicle sales also set a new November mark of 111,308 units, rising 7.9 percent. Acura Division sales held fairly steady in November, totaling 11,616 units for a decrease of 5.1 percent.
      Honda
      Continuing to buck the industry trend, Honda car sales helped push the brand to a new November record. Fit and Accord led the way for Honda cars, with strong support from Civic.  Honda truck sales maintained strong momentum with a new November record as HR-V jumped in triple digits and both CR-V and the new Ridgeline had strong sales performances.
      Honda Division sales rose 7.9 percent on sales of 111,308 for a new November record. Honda cars gained 5.6 percent on sales of 56,943 units, while trucks increased 10.3 percent on sales of 54,365 units for a new November record. Accord, recently named one of Car & Driver magazine's 10 Best cars for a record 31st time, enjoyed a robust gain of 6.3 percent on sales of 27,182 units. HR-V sales totaled 8,141 in November, a remarkable 132 percent increase. Civic sales topped 25,000 for the month, gaining 1 percent and keeping Civic on track to set an all-time annual sales mark in December. "Considering the continued consumer appetite for trucks and SUVs, we're excited to see Honda cars resonate so well with our customers," said Jeff Conrad, senior vice president and general manager of the Honda Division. "This is especially gratifying considering the strength of our light truck lineup, as we continue to hit on all cylinders with individual retail buyers."
      Acura
      Acura light trucks continued to show sales muscle, with MDX leading the month of November for the brand and RDX recording best-ever November sales. On the car side, RLX showed an uptick while NSX reached a new milestone.
      Acura trucks continued on pace to top 2015, gaining 7.6 percent with sales of 8,372 units in November. Sales of the redesigned MDX rose 13 percent on sales of 4,622 for the month. RDX had its best November sales to date, rising 1.6 percent on sales of 3,750 vehicles. RLX sales moved up slightly in November, gaining 16.7 percent on sales of 140 units. Reaching another milestone, the custom-crafted NSX supercar has topped 200 customer deliveries since sales commenced in May. "Strong sales of the new Acura MDX demonstrate that our design direction and focus on performance is the right path for the Acura brand," said Jon Ikeda, vice president and general manager of the Acura division. "With the NSX and the MDX leading the way, we will take our entire lineup toward Acura's Precision Crafted Performance DNA."

    • By William Maley
      Car and Truck Balance Continues to Power American Honda Sales in October
      Nov 1, 2016 - TORRANCE, Calif.
      American Honda trucks set new October sales record with both Honda and Acura trucks setting new October benchmarks Honda CR-V has best-ever October sales Honda Civic remains on pace for best annual sales in model history Powering Acura's October truck record, RDX also set a new October mark and MDX jumped 14.7 percent American Honda Motor Co., Inc. today reported October sales of 126,161 Honda and Acura vehicles, a decrease of just 4.2 percent versus October 2015 reflecting two less selling days than a year ago. American Honda trucks set a new October record, gaining 2.1 percent while overall sales at the Honda Division dipped slightly, by 2 percent. Both Honda and Acura trucks enjoyed a brisk October pace, setting new records for the month with gains of 1.1 and 8.4 percent respectively.
      Honda
      Honda light trucks enjoyed the largest gains for the month, setting a new October record with CR-V also reaching a record high and HR-V posting a substantial gain. The new Ridgeline also continued to gather strength as inventory continues to grow. Civic remained on pace to post a new annual record while Fit sales jumped in triple digits, and Accord had a strong month with over 25,000 sales in the challenging mid-size segment.
      Honda trucks gained 1.1 percent on sales of 56,573 for a new October record. CR-V also set a new October record with an increase of 4.4 percent on sales of 30,306 units. HR-V sales climbed 46.5 percent on sales of 6,596 units. The best-selling Civic sales crested 26,000 in October to stay on pace for a record year, buoyed by the new Civic Hatchback. Fit sales leaped 240.5 percent on sales of 4,641 vehicles, while Accord posted another competitive month with sales of more than 25,000 units. "The strength of the CR-V in its final days is building great momentum for the upcoming debut of the all-new 2017 model," said Jeff Conrad, senior vice president and general manager of the Honda Division. "But unique to the industry, the Honda story continues to be one of balanced strength between passenger cars and light trucks."
      Acura
      Acura light trucks set a new October sales record, led by the redesigned MDX with a double digit gain, even with two fewer selling days in the month. RDX returned to its record ways, surpassing its previous best October (2015) for another new record. The new NSX supercar posted its best month to date as the Performance Manufacturing Center, the exclusive global home for the only supercar made in America, continues to work to meet demand for this customized model.
      Acura trucks climbed 8.4 percent with sales of 8,996 to set a new October record. The new MDX posted a gain of 14.7 percent on sales of 5,052 in October. RDX had it best October in history, rising 1.4 percent on sales of 3,944 vehicles. "With sales of the redesigned MDX continuing to gather strength and the all-new NSX earning the Road & Track 2017 Performance Car of the Year award, we are excited about the continued momentum of the Acura brand," said Jon Ikeda, vice president and general manager of the Acura division. "We will continue to point Acura in a strong performance direction."

    • By William Maley
      Records Fall Again as American Honda Reports September Sales

      Oct 3, 2016 - TORRANCE, Calif.
      Honda and Acura brand trucks have best-ever September sales Honda Division posts new overall September sales mark Honda CR-V breezes past previous September best with new record for the month Honda passenger car sales remain strong as Civic lineup continues to grow Acura's refreshed 2017 MDX enjoys robust 14.3 percent increase while RDX gets a new September record American Honda Motor Co., Inc. today reported robust September sales of 133,655 Honda and Acura vehicles, a 0.1 percent decrease from September 2015. American Honda trucks set a new September record, gaining 8.5 percent on sales of 69,069 units. The Honda Division also set a new September mark, gaining 1.5 percent on total sales of 120,842 units, with Honda trucks additionally setting a new September record, rising 8.6 percent on sales of 60,220 vehicles. Acura trucks shared the record bounty as well, with an increase of 8.4 percent on sales of 8,849 units for a new September milestone.
      Honda
      Honda cars continued to dominate the retail market in September while Honda trucks set new sales records. The red-hot CR-V reached new heights and the new Ridgeline added still more strength for the Honda brand.
      Honda Division sales reach new September milestone, gaining 1.5 percent on total sales of 120,842 cars and trucks. Honda trucks set a new September record with an 8.6 percent gain on sales of 60,220 units. CR-V set a new September mark—rising 6.5 percent on sales of 31,884 vehicles. Civic held steady with 28,184 units sold, while Fit was way up over the same month a year ago, leaping 296 percent on sales of 5,068 cars. Accord remained strong, boasting sales of 27,204 units for the month despite a challenging mid-size sedan market. HR-V had a particularly strong September, jumping 48.7 percent on sales of 6,853 units. "The return of a new Civic Hatchback to the Honda brand adds a fresh dimension to an already robust car lineup for 2017," said Jeff Conrad, senior vice president and general manager of the Honda Division. "The expanding 10th generation Civic roster brings new energy to the car side of our business even as our trucks continue with steady gains."
      Acura
      Truck sales led the way for the Acura brand with a new September record, and sales of the RDX reached a best-ever September as well. The refreshed MDX also performed strongly, with sales gaining 14.3 percent for the month as its new design continues to gain favor with buyers. TLX continues to strengthen its position and share in the challenging mid-size luxury sedan segment.
      RDX notched its best September ever, gaining 1.8 percent on sales of 3,919. With the MDX gaining significant market strength, Acura trucks sales increased 8.4 percent overall in September, with 8,849 units sold and a new record for the month. "The success of the refreshed MDX, the first model to showcase the new Acura styling direction, is further validation of Acura's Precision Crafted Performance brand direction," said Jon Ikeda, vice president and general manager of the Acura division. "Step-by-step we are amping up performance as a signature for the brand and a clear point of difference over the competition."
        American Honda Vehicle Sales for September 2016
            Month-to-Date
      Year-to-Date
            September 2016
      September 2015
      DSR** % Change
      MoM % Change
      September 2016
      September 2015
      DSR** % Change
      YoY % Change
          American Honda Total
      133,655
      133,750
      -0.1%
      -0.1%
      1,228,380
      1,188,566
      3.3%
      3.3%
          Total Car Sales
      64,586
      70,115
      -7.9%
      -7.9%
      629,011
      612,325
      2.7%
      2.7%
          Total Truck Sales
      69,069
      63,635
      8.5%
      8.5%
      599,369
      576,241
      4.0%
      4.0%
            Honda Total Car Sales
      60,622
      63,572
      -4.6%
      -4.6%
      587,584
      562,267
      4.5%
      4.5%
            Honda Total Truck Sales
      60,220
      55,474
      8.6%
      8.6%
      521,069
      494,280
      5.4%
      5.4%
              Acura Total Car Sales
      3,964
      6,543
      -39.4%
      -39.4%
      41,427
      50,058
      -17.2%
      -17.2%
              Acura Total Truck Sales
      8,849
      8,161
      8.4%
      8.4%
      78,300
      81,961
      -4.5%
      -4.5%
          Total Domestic Car Sales
      58,310
      69,566
      -16.2%
      -16.2%
      583,049
      606,843
      -3.9%
      -3.9%
               Honda Division
      54,448
      63,198
      -13.8%
      -13.8%
      542,679
      558,591
      -2.8%
      -2.8%
               Acura Division
      3,862
      6,368
      -39.4%
      -39.4%
      40,370
      48,252
      -16.3%
      -16.3%
          Total Domestic Truck Sales
      69,069
      63,635
      8.5%
      8.5%
      599,369
      576,236
      4.0%
      4.0%
               Honda Division
      60,220
      55,474
      8.6%
      8.6%
      521,069
      494,275
      5.4%
      5.4%
               Acura Division
      8,849
      8,161
      8.4%
      8.4%
      78,300
      81,961
      -4.5%
      -4.5%
          Total Import Car Sales
      6,276
      549
      1,043.2%
      1,043.2%
      45,962
      5,482
      738.4%
      738.4%
               Honda Division
      6,174
      374
      1,550.8%
      1,550.8%
      44,905
      3,676
      1,121.6%
      1,121.6%
               Acura Division
      102
      175
      -41.7%
      -41.7%
      1,057
      1,806
      -41.5%
      -41.5%
          Total Import Truck Sales
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
               Honda Division
      0
      0
      0.0%
      0.0%
      0
      5
      -100.0%
      -100.0%
               Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
           MODEL BREAKOUT BY DIVISION
        Honda Division Total
      120,842
      119,046
      1.5%
      1.5%
      1,108,653
      1,056,547
      4.9%
      4.9%
          * ACCORD
      27,204
      33,641
      -19.1%
      -19.1%
      258,619
      264,814
      -2.3%
      -2.3%
          * CIVIC
      28,184
      28,278
      -0.3%
      -0.3%
      283,783
      249,749
      13.6%
      13.6%
            CR-Z
      165
      310
      -46.8%
      -46.8%
      1,864
      2,205
      -15.5%
      -15.5%
          * FIT
      5,068
      1,279
      296.2%
      296.2%
      43,255
      44,146
      -2.0%
      -2.0%
            INSIGHT
      1
      64
      -98.4%
      -98.4%
      63
      1,353
      -95.3%
      -95.3%
                                  CROSSTOUR
      5
      777
      -99.4%
      -99.4%
      725
      7,227
      -90.0%
      -90.0%
          * CR-V
      31,884
      29,925
      6.5%
      6.5%
      263,493
      259,499
      1.5%
      1.5%
            HR-V
      6,853
      4,608
      48.7%
      48.7%
      58,270
      29,225
      99.4%
      99.4%
            ODYSSEY
      8,954
      9,924
      -9.8%
      -9.8%
      94,835
      98,834
      -4.0%
      -4.0%
            PILOT
      9,206
      10,238
      -10.1%
      -10.1%
      90,999
      98,980
      -8.1%
      -8.1%
            RIDGELINE
      3,318
      2
      165,800.0%
      165,800.0%
      12,747
      515
      2,375.1%
      2,375.1%
                                 
      ***
      Memo: Accord FHEV
      1,160
      854
      35.8%
      35.8%
      2,880
      10,111
      -71.5%
      -71.5%
            Memo: Accord PHEV
      0
      0
      0.0%
      0.0%
      0
      62
      -100.0%
      -100.0%
            Memo: Civic Hybrid
      38
      613
      -93.8%
      -93.8%
      855
      3,930
      -78.2%
      -78.2%
          Acura Division Total
      12,813
      14,704
      -12.9%
      -12.9%
      119,727
      132,019
      -9.3%
      -9.3%
            ILX
      916
      1,614
      -43.2%
      -43.2%
      11,747
      13,358
      -12.1%
      -12.1%
            NSX
      38
      0
      0.0%
      0.0%
      83
      0
      0.0%
      0.0%
            RLX / RL
      102
      174
      -41.4%
      -41.4%
      1,053
      1,774
      -40.6%
      -40.6%
            TL
      0
      1
      -100.0%
      -100.0%
      0
      86
      -100.0%
      -100.0%
            TLX
      2,908
      4,753
      -38.8%
      -38.8%
      28,540
      34,808
      -18.0%
      -18.0%
            TSX
      0
      1
      -100.0%
      -100.0%
      4
      32
      -87.5%
      -87.5%
                                  MDX
      4,930
      4,313
      14.3%
      14.3%
      39,578
      43,457
      -8.9%
      -8.9%
            RDX
      3,919
      3,848
      1.8%
      1.8%
      38,722
      38,502
      0.6%
      0.6%
            ZDX
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
                                ***
      Memo: ILX Hybrid
      0
      2
      -100.0%
      -100.0%
      1
      22
      -95.5%
      -95.5%
            Memo: RLX Hybrid
      24
      26
      -7.7%
      -7.7%
      158
      207
      -23.7%
      -23.7%
            Memo: TSX Wagon
      0
      0
      0.0%
      0.0%
      0
      2
      -100.0%
      -100.0%
          Selling Days
      25
      25
          229
      229
                **** Hybrid
      1,426
      1,869
      -23.7%
      -23.7%
      5,904
      17,890
      -67.0%
      -67.0%
            *    Honda and Acura vehicles are made of domestic & global sourced parts
          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
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