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  • William Maley
    William Maley

    New York Auto Show: 2014 Kia Soul


    By William Maley

    Staff Writer - CheersandGears.com

    March 27, 2013

    Kia has pulled the covers off the new 2014 Soul today at the New York Auto Show. The new 2014 model takes a lot of design cues from the 2012 Track'ster concept shown at the 2012 Chicago Auto Show. The most notable change is the back end where there are large, vertical taillights and a distinct tailgate design.

    Moving inside, the 2014 Soul gets substantially revised cabin with a new dash design featuring organic curves, soft-touch materials, and the option of leather seats. Interior space has seen a small increase in all areas. Standard equipment on the Soul include power windows, heated outside mirrors, telescoping steering wheel, six-speaker stereo with USB input, Sirius satellite radio, and Bluetooth. Available is a eight-inch touchscreen with Kia's UVO infotainment system and a four-inch color screen in the instrument cluster.

    Powering the Soul is either a 1.6L direct-injection four-cylinder with 130 horsepower and 118 pound-feet of torque or a 2.0L direct-injection four-cylinder developing 164 horsepower and 151 pound-feet of torque. Both engines have the choice of either a six-speed manual or automatic.

    Kia says they have improved the Soul's handling by using ultra-high-strength steel in most of the Soul's body to increase rigidity and lower the weight. The suspension and steering has also been revised.

    The 2014 Soul arrives at dealers this fall.

    Source: Kia

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    KIA UNVEILS ALL-NEW 2014 SOUL AT NEW YORK AUTO SHOW

    Boasting Iconic Design, Desirable Features and Improved Driving Dynamics, Kia's All-New Soul Urban Passenger Vehicle is Tailor-made for Metropolis

    • Born from the Track'ster concept, the all-new 2014 Soul is set to continue Kia's segment-leading position as the perfect urban utility vehicle

    • With more room, more premium features, improved driving dynamics and true-to-its-roots iconic design, the all-new Soul is more fun, funky and functional than ever

    NEW YORK, March 27, 2013 – The Big Apple, perhaps America's most iconic metropolis, is playing host to the global unveiling of Kia Motors' most iconic people mover, the all-new 2014 Soul urban utility vehicle, today at the 113th New York International Auto Show. The signature Soul design is instantly recognizable yet thoroughly fresh, with more than a passing nod to the hot Track'ster concept that was unveiled last year. Riding on a new chassis that is stiffer, longer and wider, the all-new Soul has grown up without losing its edge, allowing for more passenger and cargo room while reducing NVH levels. Increased torque and significant suspension upgrades make the 2014 Soul a nimble and agile companion in congested urban environments. Honoring Soul owners' fierce individualism, three unique trim levels will be available when U.S. sales are expected to begin in the third quarter of this year: Base, Plus and Exclaim. Pricing will be announced closer to the Soul's launch date.

    "When the first Soul was introduced in 2009, everyone at Kia believed we had a hit on our hands, but we didn't realize how big that hit was going to be," said Michael Sprague, executive vice president of marketing and communications at Kia Motors America (KMA). "The Soul moved the needle significantly from a sales and marketing perspective, becoming one of our top-selling cars and inspiring the now-legendary hamster commercials. It was important that the all-new Soul remain true to the original iconic design while infusing it with improved driving dynamics and desirable features that add appeal, sophistication and value."

    Keeping what made the current Soul special while addressing areas for improvement was no easy task. As the design team at Kia's California studio began putting virtual pen to virtual paper, engineers in the U.S. and Korea focused on making Soul a joy to drive. Starting with a solid foundation was a key factor, and the new body enjoys a 28.7 percent increase in torsional rigidity over the current Soul. With the hard points set, the all-new Soul was boiled down to three focus areas: Maintaining the iconic design while adding modern cues; providing premium features and content; and improving driving dynamics that would make the 2014 Soul more desirable than ever.

    Iconic Design

    Well-known for the close link between its concept vehicles and production models, Kia Motors took no chances with the 2014 Soul. When the wild Track'ster concept made its debut in 2012, Soul enthusiasts and pundits alike urged Kia to turn fantasy into reality. With 18 months from design freeze to production, the stage was set for the all-new Soul and many of the concept's dramatic design cues can be found in the production vehicle. Tom Kearns, chief designer at the California studio likened the Track'ster to a bulldog and that theme is expressed from almost any angle of the all-new Soul.

    "The all-new Soul was one of the more difficult assignments we've taken on," said Kearns. "Striking the right balance between the wonderful design of the current car with the audacious proportions and stance of the Track'ster was daunting. It proved to be a truly collaborative effort with guidance from Peter Schreyer in Frankfurt and assistance from our studio in Korea. In the end, we've kept the essence of Soul while infusing it with more presence inside and out."

    The upright stance, squared shoulders and distinctive fender flares are instantly recognizable as Soul. Combining a longer 101.2-inch wheelbase (up 0.8 inches), overall width that's broadened to 70.9 inches (increased by 0.6 inches) and the same overall height of 63.4 inches, adds a more aggressive edge to the all-new Soul's appearance. Likewise, the wraparound greenhouse, high-mounted tail lights and tall ride height are all hallmark design elements. Premium touches such as available LED front positioning lights and rear LED "halo" lights help connect Soul to siblings within the Kia lineup that share similar design cues, such as the 2014 Sorento CUV and 2014 Forte sedan.

    Exterior Track'ster similarities are easy to spot. The large trapezoidal lower air intake is nearly a direct carryover of the concept, and the location of the available fog lights – down low and pushed to the leading edges – mirror those found on the Track'ster. Kia's signature grille is present, but it's been reworked to more closely resemble the concept. Adding a touch of flare, the unique "floating" body color panel inset into the lift gate has its roots based in the Track'ster as well. Subtle enhancements include a wider (by 2.4 inches over the previous Soul) opening for the lift gate, allowing Soul to swallow more stuff. While final color names have yet to be determined, the 2014 Soul will be available in seven new exterior hues, including the two seen on stage in New York: Solar Yellow and Inferno Red.

    Overall, the design team paid particular attention to instilling a more premium look and feel to the 2014 Soul's interior. Liberal applications of soft-touch materials are found on the instrument panel, center console and door panels. Details such as available leather seating with improved lateral and thigh support, and the use of high-gloss piano-black trim pieces on the center console and dash elevate the Soul's interior to new levels of sophistication.

    Citing the current Soul interior as a starting point, Kia's designers played up the circular theme found inside Track'ster. "With the previous Soul, we kind of dipped our toe in the water when it came to incorporating the circular patterns," noted Kearns. "But for the all-new Soul, we really wanted to lift as many of the Track'ster's circular interior reference points as possible."

    Front and center is the triple-circle instrument cluster with deeply recessed gauges. Along the door panels, sculpted circles incorporate the power windows and door locks. The center console features a round gear shift knob and push-button start – its location exclusive to Soul in the Kia lineup – which also are direct carryovers from Track'ster. The front door-mounted speakers mirror the circular, high-mounted "floating" tweeters and utilize available LED-string light technology to create ripple-effect red-hued mood lighting. The steering-wheel mounted controls are housed in Soul-exclusive circular groupings along the lower spokes with the buttons for the audio system and trip computer falling readily to the thumbs, enabling the driver's hands to remain on the wheel at all times.

    "If you think about droplets falling into a still pond, you begin to visualize the inspiration for the all-new Soul's interior design," said Kearns. "The design is organic, like the human body, and we feel it makes the interior that much more appealing to the driver and passengers." Taking that appeal a step further is Soul's desirable list of standard and optional equipment.

    A Street Soul Named "Desire"

    An attractive package is a let-down if the contents don't deliver. Fortunately, the all-new Soul is set to delight right out of the gate. Most prominent in the new instrument panel is the available eight-inch touch screen – the largest ever offered on Soul – which houses Kia's second-generation telematics and infotainment system, UVO eServices , combined with Kia's first use of the Android-based operating platform. Launching with Soul, UVO eServices is now compatible with the iPhone and Android Smartphone.

    UVO eServices is optional and takes in-car connectivity and media interplay to the next level, integrating a number of other Kia firsts. Topping that list is the high-definition capacitive touch screen. Its wide viewing angle affords better visibility and allows the user to scroll with the stroke of a finger. Living side-by-side for the first time in a Kia vehicle, the audio/video and optional navigation controls are viewable on the home screen. Combining the most accessed ancillary controls on a single screen helps reduce driver distraction and improves overall functionality and ease-of-use. Additionally, the available larger Supervision Cluster/TFT LCD color screen found in the instrument binnacle now displays turn-by-turn directions from the navigation system, helping to keep the driver's eyes looking forward.

    Another first is the integration of Pandora internet radio, the revolutionary online radio network that allows the user to customize their listening experience. Users will no longer manage Pandora through their Smartphone. Instead, Pandora is preloaded into the headunit and accessible through the touch screen and Voice Command, displaying the artist, title and album cover art as well as allowing the user to conveniently skip songs, "like" the song with Pandora's thumbs-up rating system, or manage preferred stations.

    Arriving with a three month complimentary subscription to SiriusXM™ Data Services and Travel Link, the all-new Soul has access to travel information such as road conditions, weather and security alerts as well as sports scores, movie times, stock prices and fuel prices through the screen's graphical interface and electronic program guide. Better still, customers will continue to have All Access to both Sirius and XM channels for the price of one should they elect to continue a paid subscription after the three month trial period concludes.

    Making all of this available technology easy to use is the industry-first integration of on-screen quick guide videos. Easily accessed through the touch screen, users have the ability to view instructional videos that highlight all of the features and functionality of UVO eServices along with the Smartphone app and MyUVO.com, including MyPOIs, powered by Google Maps. Combined, UVO eServices represents one of the most powerful and comprehensive infotainment systems on the market today. Making UVO eServices even more impressive is that there is no cost to the owner.

    Technology aside, driver and passengers will enjoy a larger and significantly quieter cabin with incremental increases in front leg room (42.9 inches, 0.8 inches more than the current Soul), rear leg room (up 0.2 inches to 39.1), front headroom (increased 0.2 inches to 39.6) and front seat shoulder room (up 0.3 inches to 55.5). The all-new Soul also offers a 0.5-inch lower hip point and a step-in height that's reduced 0.2 inches, allowing for even easier ingress and egress. Overall cargo capacity is increased by a half cubic foot, to 24.2. Liberal use of expansion foam (replacing the previously used block foam) thoroughly fills body cavities, reducing outside wind and road noise. A reinforced isolation pad in the cargo area and poly-urethane-layered carpet helps reduce overall interior noise levels by approximately 3 decibels.

    The Base Soul comes standard with a long list of features that set it apart from the competition. Power windows, door locks and (heated) outside mirrors, a telescoping steering wheel and a six-speaker AM/FM/MP3 audio unit are all standard. Bluetooth® hands-free wireless technology, SiriusXM™ satellite radio with three months complimentary service and USB/AUX inputs round out the Base Soul's impressive audio/infotainment equipment. Desirable options include remote keyless entry, 16-inch alloy wheels, cruise control and a six-speed automatic transmission.

    The Soul Plus takes a step up in standard and available optional amenities. Attractive 17-inch alloy wheels shod with 215/55R-17 tires, outside mirror turn-signal indicators, auto-on/off head lights and unique fender garnish distinguish the Plus from the Base exterior. Inside, the Plus benefits include a floor console stowage box with integrated arm rest, UVO eServices, Rear Camera Display and rear seat center arm rest. Options include navigation, an upgraded Infinity® audio system, string-LED front speaker surround mood lighting, fog lights, a panoramic sunroof – a Soul first – leather seating with segment-exclusive ventilated front driver and passenger seats, and seat heaters for all four outboard positions, a 10-way power adjustable driver's seat, leather wrapped and heated steering wheel and a leather-wrapped gear shift knob.

    The Soul Exclaim adds to the Plus as standard features 18-inch alloy wheels wrapped in 235/45R-18 tires, fog lights, body-color bumper "tusks," projector head lights, front LED positioning lights and rear LED "halo" lights. Open the door and standard amenities include a high-gloss piano-black center console, cooled glove box, leather-wrapped steering wheel and gear shift knob, 10-way power driver's seat with lumbar adjustment and auto-dimming rearview mirror. Optional equipment includes navigation, Infinity audio, front speaker LED mood lighting, panoramic sunroof, leather seating with front driver and passenger ventilation and heating for all four outboard positions. Supervision Cluster/TFT LCD screen, HID head lights, push button start and automatic climate control make the Exclaim the most premium Soul ever.

    Improved Driving Dynamics

    Built on an all-new chassis that is nearly 29 percent stiffer than before, the Soul's stout skeleton provides the base for a vehicle that places a premium on driving dynamics. Engineers put their efforts in strengthening the body at key connection points along the cowl, upper and lower B-pillars, cross members, and at the C-pillars. Fully, 66 percent of the chassis utilizes either Ultra High Strength Steel (35 percent) or High Strength Steel (31 percent). The A-pillar is 0.8-inches narrower, allowing for improved outward visibility, but through the use of Ultra High Strength Steel, it's lighter and stronger. The application of structural adhesive around the door openings and along the roof also helps improve torsional rigidity.

    Significant attention has been focused on improving the all-new Soul's ride and handling through heavily revised front and rear suspension set ups. The front subframe utilizes four bushings (none are used on the current Soul) to reduce ride harshness and impact booms over rough pavement. The stabilizer bar has been moved rearward on the McPherson strut front suspension, while the steering box has been moved forward, lending better balance and subsequently improved handling.

    Relocating the steering box has also yielded benefits to on-center feel. The new one-piece steering gear housing is stronger than the two-piece unit used on the current Soul, improving steering response and reducing impacts felt through the wheel. Optional is a new Flex Steer™ system, which allows the driver to select from three distinct steering settings: Comfort, Normal and Sport.

    The shock absorbers on the torsion bar rear suspension have been turned vertically (they were positioned at an angle on the current Soul) and lengthened. This arrangement allows for more suspension travel, improving ride comfort.

    Motivation for the Base Soul is delivered by a gasoline direct injection (GDI) 130-horsepower (at 6,300 rpm) 1.6-liter all-aluminum DOHC four-cylinder engine. The GAMMA engine produces 118 lb.-ft. of torque at 4,850 rpm. The Plus and Exclaim models enjoy the more powerful 2.0-liter NU power plant. For the all-new 2014 Soul, the engine is updated with GDI technology. Power is rated at 164 horsepower at 6,200 rpm and 151 lb.-ft. of torque at a 4,000 rpm. Both engines have been tuned to provide more low-end torque (nine percent more torque at 1,500 rpm on the 2.0-liter; five percent more on 1.6-liter) for an improved around-town driving experience. The 1.6-liter engine is mated to a six-speed manual transmission or, optionally, to a six-speed automatic. The Plus model may be equipped with either transmission while the Exclaim is available exclusively with the six-speed automatic.

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I told the man that this handwritten paper did not explain any of what I asked to verify and see, so they would need to properly print out or hand write all details in order for me to make a decision. The rep left and was gone for about 10 minutes and then came back with another salesperson who reminded me of a traditional wild west snake oil salesman who tried to use the same paper I was shown and yet tell me I was not able to understand the complexities of leases and should trust him on this awesome monthly cost. When I told him I would not accept that vague random info, he then moved into the terrible game of "What can you afford a month?" Here is where many people either give up and accept or leave as they feel overwhelmed, I on the other hand laughed and told him that I would not play his game. Show me the valid real numbers with a final price on the Lyriq before processing for the Lease monthly amount.  My wife always told me I was a very frustrating person when it came to buying an auto as I would push for facts and have on more than one occasion made salespeople cry when they could not get their way playing their monthly afford game. This is how people get ripped off and taken advantage of. The two folks left and came back with the sales manager who tried again with the paper to spin a different tale. At this point, I said fine, I would consider this as I needed to talk with the wife, and she would need to drive the auto anyway before we would buy.  Leaving the Cadillac dealership, I drove south to Chuck Olson Kia, figured I would see how the EV9 drove again and see what kind of deal I could get. Arriving at the dealership, I saw the EV9 I was interested in on the lot, looked it over and turned around to see if I can get some help and a young man greeted me and said he was with another customer, but would let another salesperson know I was looking at that EV9. Only a few minutes later, the sales rep came out, greeted me and had the keys so he opened up the EV and showed me the SUV.  Here the experience was similar in that we took the EV9 in Ice Green for a drive. As I drove it, I was informed about the various features and how they all worked. An overview that was enjoyable as I drove the near silent EV locally. I did notice that it was not as quiet as the Lyriq, but most would not really notice the difference, everything else on the road was far louder. We returned to the dealership and sat down; I asked the rep for the best price on this EV9 he could give me. He left to talk to his manager. Now I was comparing the price of the Lyriq Sport level 2 to this EV9 AWD Land edition and the MSRP price between the two was within a hundred dollars of each other. The EV9 had a number of features that the Lyriq did not have unless I paid substantially more and go to the top end Sport Level 3. At this point the Kia was winning on features giving it a better value due to the two being priced nearly the same. The sales rep came back to the table with a price that was $5,000 off MSRP. I felt based on internet searching that this was a fair price and felt it was good. I asked him then at this price with my IRA rebate of $7,500 what would a three-year lease with 15,000 miles a year cost me per month. The rep said give him a few minutes to have the manager put this in the system and he would come back with a detailed price for me. The salesperson returned about 10 minutes later with a Deal Sheet for me to review. Here is where the difference became clear between this Kia Dealership and the Cadillac Dealership. The Deal Sheet had all the numbers listed out clearly. Any person could walk through this in full understanding. The lease deal, started off with the Stock number for the EV9, had the MSRP listed, discount, then Selling price of the EV9. This was followed by a blank field for accessories or add on sales items as the sales rep explained. The rebate for $7,500 was clearly listed, blank space for Trade, cash cap reduction, license fee, doc fee ending in a final price of the EV that was then broken down by 36 months @ 15,000 miles a year for a Base monthly rental cost and then the sales tax on the whole deal which was broken down into monthly tax rate added to the monthly lease amount. Residual value at the end of the lease, a residual money factor that is a decimal number used to figure out the monthly lease rate. All in all, a very clear understandable deal and the monthly price for the EV9 was $837 per month compared to $1,200 plus for the Cadillac. I told the salesperson that I would need to talk to my wife when she got home tonight and would give him a call back. As I was getting ready to leave, I realized I had forgotten to ask an important question. Could the front driver and passenger windows be tinted to match the rest of the auto. Due to having had skin cancer, blocking out UV plus just having it darker is what I prefer. The sales rep said he believed so but would have to check with his manager and could call me if I gave him my number later. I left him my cell number and headed home. Sitting at home, I was thinking about the experience at the Cadillac dealership and wondering, can it really be that bad at any other dealership? So, I did a search and found the identical Cadillac Lyriq Sport 2 AWD Celestial Metallic at the Bellevue Cadillac dealership and much farther away at Larson Cadillac of Fife. Off to Bellevue I went. Arriving at the Bellevue Cadillac dealership, I was promptly greeted and professionally questioned on the auto I was interested in. The young man was always polite and more than happy to help me. This dealership is one of the newly built from the ground up dealerships that truly echo's Luxury and what I would expect from a luxury dealership. Due to the knowledge of the salesperson like the other dealership, it started off positive, went out to check and see if the auto their website stated they had on hand was actually there. It was, Identical to the one at Brotherton Cadillac NW in Shoreline Washington. At this point, I gave him the same info I had given the other person to see what the pricing would be. Ten minutes later he returned with a printed sheet of paper, that was better than handwritten. Had a set sale price that was a couple thousand off the MSRP, had a rebate of $1,000 showing a reduced price, document fee, licensing and a theft engraving that he said they do on all autos sold there so nothing I could do about not wanting it. The total at the end showed a lease money factor, term, mileage and residual with a base payment of $1,042 dollars. with no money down.  Now two things I noticed, one was that the IRA rebate was not showing anywhere on the paperwork and the second item was that at least their price was over $200 less than the other dealership. I inquired about the $7,500 rebate and he said he did not know and would go ask. Upon returning he said it was factored into the residual value of the Lyriq when I traded it back in. I pointed out that the rebate does not go into a value of the vehicle but is paid to the dealership and so comes off the price of the auto. Things continued to go downhill from here as I was told by him that I did not understand how leasing worked. His sales manager stopped by, and I pointed this out, same response, I do not understand how leasing works. I informed them that I would need to present this to my wife and discuss it with her. They attempted the pressure response of get her on the phone, we can explain it and you can drive home in your new EV. They were not happy with me and would not let me have the paperwork. When they stepped out to talk, I snapped a quick picture of the printed paperwork. Two Cadillac dealerships, two different lease prices on the identically spec / priced Lyriq Sport 2 and no honest showing of where the rebate would end up at.  Heading home this made me wonder about Cadillac and their EV focus which we have since learned in the news has changed to having ICE and EV through 2030 and beyond. At home, I explained my day of EV shopping to the wife, she was disappointed that Cadillac was not forthcoming with their pricing. She liked the looks of the Lyriq as much as the looks of the Kia EV9. At this point the phone rang, and it was the sales rep for Kia. He informed me that yes, the doors could be tinted and that his sales manager if we were willing to move forward with the deal would throw in the front window tinting. We setup an appointment for Saturday morning to go and test drive the EV9 with the wife to ensure she would be happy driving it. For full details on our EV9 Purchase read this story: Now at this point, I figured I would relax for the evening, but I got another phone call from a sales rep at Larson Cadillac who informed me that the Lyriq I was interested was already sold at their dealership, but he could make me another deal on a like existing Lyriq, different color. I informed him that my wife liked the 800V Lyriq in the Celestial Metallic. The man on the other end of the phone said he could see if they could do a trade to get what we were interested in, but he wanted me to understand that the Lyriq was not a true 800V EV. I was surprised by his comment and asked him why it was not a true 800V EV. I learned and have verified that the only EV GM makes that truly can handle 350 kW fast charging is the Hummers, the Lyriq has an 800V electrical system, but the battery packs are first generation and as such only rated at 400V meaning they have a top charging speed of 150 kW. GM is planning to roll out 800V battery packs starting with the Chevrolet and GMC full size pickups. All other EVs will continue to use the 400V battery packs for now. At this point, I thanked the man for his time and would think on it and get back to him. As a person wanting to be current, this takes me to the Kia EV9 only. I did not say anything to my wife about the tech and hoped she would be happy with how it drove. Luckily that was a success the next day. I have spent half my life on the sales side and in training new sales folks there is a pretty basic 5 step process in sales: 1) Greet the customer inquiring what brought them in today 2) Qualify the person on what they want 3) Trial close to see if they are ready 4) Clarify questions and overcome concerns 5) Close the Sale. To accomplish this basic 5 steps, you first have to fully train the individual in what they are selling. Here Cadillac clearly is not or possibly the dealerships are not wanting to ensure everyone know how to sell an EV. Recap of this whole shopping experience is that Kia is nailing it with a professional sales experience, knowledgeable people on their products and a sales / lease process that is clear hiding nothing from allowing you to commit to buying or leasing a new auto. Cadillac on the other hand has left me with the feeling of snake oil salespersons at both dealerships with vague pricing, vague rebates and me wondering just how much they really want to earn my repeat business as I would love to replace my current Escalade with an Escalade IQ, but at this point, Genesis the luxury brand for Hyundai / Kia will reveal their Full Size GV90 ICE/Hybrid/Electric SUV summer of 2024 and I might just be replacing it with a Genesis. Any questions, ask away.   View full article
    • Rivian? Value? That's hilarious.🤣
    • Let me put it this way, The amount of money I saved with the interior having more room inside than my current Escalade and the silent comfort, It is a win to me with not having to deal with any of the ICE maintenance or gas trips. My leasing / buying story should help enlighten you on why leasing an EV is a good thing right now. I am also putting in a Level 2 charger at the house that will be another story on the research, cost, etc. So you can follow up on that story too.
    • I stumbled upon a small meetup this weekend. There's a new custom/restoration shop about two blocks from my home and I was walking to a Casey's to grab a cake donut for my wife (hahaha) and this is right next to the Casey's.  This grey Chevelle was perfect, absolutely perfect. The plate is the name of the shop, Xtreme (restoration, bodywork, modification). I'm sure this is their show piece, and what a piece of work/art it is! I believe the van is theirs as well.  Later that day we ran to Aldi and came across the International Scout. it was far from mint condition, but it was "pretty good" but even cooler to see it just out and about. 
    • That's an exciting purchase, EV is tempting to me, but I still think all these current Gen EV's are too expensive compared to ICE cars.  If they can cut weight and cost 15% then I think the flood gates open on EV sales.
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