Audi has some very ambitious plans in the coming years. It's planning eleven new models and has set a new global sales goal of two million vehicles in the next few years. How will Audi pay this off? Well by investing more money.
According to Bloomberg, Audi has increased its investment by 500 million euros to 22 billion euros ($30.3 billion US). Seventy percent of the investment will go towards development of new vehicles and technologies.
“We are now decisively steering toward our next milestone. This is why we’re keeping our foot on the gas pedal regarding investments,” said CEO Rupert Stadler said in a statement.
There are two possible reasons why Audi has increase their investment. One is that the company has already achieved its goal of selling 1.5 million vehicles two year earlier than expected. Secondly, Audi is trying to get ahead of BMW and Mercedes-Benz who are planning their own product offensives in the coming years,