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  • William Maley
    William Maley

    By William Maley •

    Cadillac Could Double Their Lineup

    By William Maley

    Staff Writer - CheersandGears.com

    January 17, 2013

    The 2014 Cadillac ELR is the first model of a new global product offensive by the brand that could see the lineup expand up to ten models by 2016. According the Reuters, Cadillac hopes to grow global sales. The models potentially include a flagship sedan, a small crossover, and a small car.

    Currently, almost 75% of Cadillac sales come from the U.S. In 2012, Cadillac dropped from forth to fifth place due to sales sliding.

    "We're saying it over and over and over that we want Cadillac to be a truly global luxury brand. We have the core of a very good product set now and we're working hard at examining the options to make it even better. You can expect a more robust lineup," said Bob Ferguson, vice president of global Cadillac.

    Sources tell Reuters that after the ELR, Cadillac is working on a flagship sedan named the LTS to compete with the BMW 7-Series and Mercedes-Benz S-Class. The LTS will use the new Omega RWD architecture. Also in the cards is the expansion of Cadillac's crossover lineup by adding a smaller model to compete with the BMW X1 and a larger seven-seat model. There is also a ATS coupe and a smaller Alpha sub-compact car.

    Analysts have doubts about this plan, citing that certain markets like Europe could take up fifteen years to gain a size-able share.

    "I'm not convinced Cadillac can pull it off," said Jim Hall, managing director of consulting firm 2953 Analytics. "They may still be suffering from 'Lincoln disease' - the lack of long-term commitment by the parent company."

    GM will also focus on building Cadillac's presence in China, where it will start building the full-size XTS sedan in about two weeks.

    Analysts do agree that with the expansion of the lineup, it will help strengthen the brand.

    "Even if Cadillac's not commanding the same price as the Germans or selling as many cars, people for the first time in decades are saying these are good cars," said John Casesa, senior managing director with Guggenheim Securities.

    Source: Reuters

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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    G. David Felt

    I bet ya these Analysts that say GM cannot do this are driving BMW or MB and are scared because of the quality of the cars and GM for once has a solid DNA core to build from to do the expansion.

    I believe this can and will happen. Everyone else needs to buckle up for a great ride!

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    NOS2006

    Without reading the article, these are known:

    2012: CTS, SRX, Escalade

    2013: ATS, CTS, XTS, SRX, Escalade (+2)

    2014: ATS, NG CTS, XTS, ELR, SRX, NG Escalade (+1 and new CTS)

    2015: All of the above + Omega (+1 and new SRX?)

    And I've heard rumblings of a new XLR too...

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    G. David Felt

    The Lincoln comment is pure nonsense.

    Jim Hall is a deusche who thinks he knows a lot about auto industry because he has a mercenary (sorry consulting) company.

    True,

    For the most part, consulting companies rarely offer any real value other than to confirm or deny mgmt thoughts on the direction to go. Most consultants talk a big talk but do not have the chops to back it up in real world work / technical ability to actually do the work themselves.

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