Anyone want to take a gander at how many Cadillac ELRs are sitting on dealers? 100? 200? 500? Try 1,688 ELRs. According to Autodata, Cadillac dealers at the end of April had 1,688 ELRs or a 719 day supply.To help reduce the stock, Cadillac is offering their dealers a bit of an incentive.
The Wall Street Journal reports that Cadillac is offering dealers up to $5,000 for those who offer test drives of the ELR this and next month to consumers. To qualify, a ELR demo vehicle must have a minimum of 750 miles and be logged by a dealer. There's an added incentive of $2,000 for every ELR sold in July, and $1,000 in August.
"For many drivers, electrification is still foreign to them. The program gives dealers the freedom to give customers that experience. This [a plug-in hybrid] is also a different idea around our brand and we need to take our time with this. We are still in the early days," said Cadillac spokesman David Caldwell.
Consumers get a little of this incentive action on ELR as well. GM is offering $3,000 off the ELR's pricetag to spark demand.
Source: Wall Street Journal (Subscription Required)