Last month, speculation was going around after an trademark application was filed by GM for 'Badlands' to be used on a future model. The speculation was this was going to be used on the Chevrolet Silverado and GMC Sierra as competitors to the Ford Raptor. But according to Edmunds, GM has no plans for a direct Raptor competitor.
"We have a lot of priorities. Capital is not endless. That is not one of our highest priorities in terms of spending capital right now," said Mark Reuss, GM's executive vice president of global product development.
However, Reuss isn't fully against a performance off-road monster. He points toward the Chevrolet Colorado ZR2 concept shown at LA Auto Show which boasts a number of changes such as off-road shocks, front-and-rear locking differentials, and 35-inch off-road tires
"We showed the ZR2 and said we would like to do that," said Reuss.