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    2015 Dodge Viper Gets A $15,000 Price Cut


    • The Dodge Viper Is Getting A Price Cut


    Dodge has announced some changes to the Viper for 2015 which include a increase to 645 horsepower, a one mile per gallon improvement on the highway, and a new GT model which gets an adjustable suspension and five-mode stability control. But Dodge saved the best change for last.

    Announced today, all 2015 Vipers will see a price cut of $15,000. Here's how it looks,

    • Viper SRT - Orignal Price: $99,885, 2015 Price: $84,885
    • Viper GT - $94,995
    • Viper T/A - Orignal Price: $115,885, 2015 Price: $100,985
    • Viper GTS - Orignal Price: $122,385, 2015 Price: $107,995

    Prices don't include destination.

    Dodge says the price cut also extends to the 2014 models currently sitting on dealer lots. The hope is the price will help jump start Viper sales

    Now if you bought a current Viper before the price cut, you might be a bit peeved. But Dodge has you covered as well. The automaker announced that all fifth-gen owners will be given a certificate worth $15,000 towards the purchase of a new Viper. That will go on top of the current $15,000 cut.

    Dodge also announced that all of Dodge dealers will finally be allowed to sell the Viper.

    Production of the 2015 Viper is expected to begin in the forth quarter of this year.

    Source: Dodge

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Dodge Embraces Viper's Roots and Revs Up Excitement, Delivering the Ultimate Hand-built American Exotic Supercar with a New Starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $84,995

    • New for 2015, Dodge is reducing the Viper's starting U.S. Manufacturer's Suggested Retail Price (MSRP) by $15,000 to start at $84,995
    • Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, which launched in 1992, as calculated by Kelley Blue Book
    • The Dodge Viper was first introduced in 1992 with a starting U.S. MSRP of $50,700. Adjusted for inflation, the equivalent in today's dollars would be $86,130
    • Current Gen 5 Viper owners to receive a certificate worth $15,000 to be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction
    • All existing 2014 model year dealer inventory will be reduced by $15,000, effective immediately
    • 2015 Dodge Vipers will be sold throughout the entire Dodge dealer network
    • New for 2015, the Viper's refined 8.4-liter V-10 engine and Tremec six-speed manual transmission delivers 645 horsepower and up to 20 miles per gallon on the highway
    • Production of the 2015 model year Dodge Viper will begin at the Conner Avenue Assembly Plant in Detroit in the fourth quarter with vehicles arriving in dealer showrooms in the first quarter of 2015

    September 8, 2014 , Auburn Hills, Mich. - Dodge is reconfirming its commitment to the future of the Viper and repositioning the iconic Detroit-built supercar for 2015, giving the snake more horsepower, improved fuel economy and a new starting price $15,000 less than the 2014 model it replaces.

    For 2015, the hand-built American exotic now delivers an increased 645 horsepower, gets up to 20 miles per gallon and is offered at a new starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $84,995 (all prices exclude tax, title, license, destination and gas guzzler tax).

    Reaching back into its 100-year history, Dodge is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship. Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, as calculated by Kelley Blue Book. When Viper was first introduced, the U.S. MSRP was $50,700. Adjusted for inflation -- that equates to $86,130 in today's dollars.

    "The Gen 1 Viper had 400 horsepower. It didn't have air conditioning, anti-lock brakes, traction control or stability control. It didn't even have real windows. It was the purest, rawest and most visceral American performance car of its time," said Tim Kuniskis, President and CEO - Dodge and SRT Brands. "The Gen 5 Viper maintains the purity of the original car, with its seductive design, perfect weight balance and all-aluminum V10 with an additional 245 horsepower. But the rawness has been tamed with state-of-the-art five-mode ESC, two-mode suspension, ABS, traction control, launch control and a lightweight structure comprised of carbon fiber, magnesium and aluminum. Despite the Gen 5's massive leap forward in technology and performance, we're pulling its starting price back to the equivalent of the original Gen 1 car."

    Dodge is repositioning every Viper model with a lower starting price.

    In addition to the new starting price, all existing Gen 5 Viper owners will get a certificate worth $15,000 that can be redeemed toward the purchase of a new Dodge Viper. This $15,000 certificate is in addition to the $15,000 price reduction.

    Effective immediately, all existing 2014 model year Vipers in dealer inventory will also be re-invoiced and receive a new Monroney label that highlights the $15,000 price reduction.

    Dodge is also expanding Viper sales beyond the current SRT network of dealers. More than 2,300 Dodge dealers will be able to sell the 2015 Dodge Viper.

    "We have a saying at Dodge: 'If you know... you know,' and if you know Viper, you know this is big news," Kuniskis added, "and if you don't know Viper, it's time to check it out and see what makes owning and driving the iconic Viper so much more unique, exclusive and interesting than any other American performance vehicle."

    New 2015 Dodge Viper models and features

    For 2015 model year, Dodge is also introducing a number of product enhancements, new packages and new colors, including:

    SRT – new accent stitching on the seats and instrument panel, Alcantara accents on the doors and instrument panel and 'Viper' badged aluminum sill plates

    GT – new model with Nappa leather seats with Alcantara inserts, Alcantara accents on the doors and IP, 'Viper' badged aluminum sill plates, two-mode suspension, five-mode ESC, 'GTS' hood and two-piece StopTech slotted rotors

    GTS Ceramic Blue Special Edition with an exclusive Ceramic Blue exterior color and Black stripes

    TA 2.0 Special Edition with high-performance Aero Package

    High-impact Y'Orange, Stryker Orange and Stryker Purple exterior colors – arriving to dealers in early 2015

    Production of 2015 model year Vipers will begin at the Conner Avenue Assembly Plant in Detroit in the second half of the fourth quarter of 2014. Vipers will start arriving in dealerships in the first quarter of 2015.

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    User Feedback


    Price cut makes sense, the interior on a Viper might be worse than what you get in a Dart.  The Corvette interior has always been better than the Viper and the Corvette is cheaper.   And there are new sports cars like the Jaguar F-type which have style, the Mercedes AMG GT is coming, old standbys like the 911 are still there.  There are a lot of fast cars for $100k that are more of a total package.

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      2,565
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      4,969
      6,172
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      15,063
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      14,200
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      341
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      New
      25,052
      140
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      0
      8
      -100%
      0
      23
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      Charger
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      22,319
      26,345
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      15,725
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      65
      9%
      178
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      11,858
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      34,400
      23,892
      44%
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      13,124
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      40,054
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      1
      -100%
      0
      3
      -100%
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      3,263
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      10,047
      8,302
      21%
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      1,886
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      3,333
      4,551
      -27%
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      132,579
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      966
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      New
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      43
      65%
      140
      158
      -11%
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      43
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      1,106
      158
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      500
      1,671
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      4,020
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      500L
      106
      535
      -80%
      284
      1,262
      -77%
      500X
      726
      1,056
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      1,966
      3,258
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      961
      0
      New
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      3,085
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      7,231
      8,115
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      510,798
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      59,902
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      132,579
      126,154
      5%
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      1,312
      997
      32%
      3,288
      2,250
      46%
                 
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      Ram Truck brand sales up 4 percent compared with same month a year ago Three Jeep® brand vehicles record sales increases in February; Jeep Grand Cherokee sales up 11 percent Three Dodge brand vehicles post sales increases in February; Dodge Journey sales up 55 percent  February 1, 2017 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 168,326 units, a 10 percent decrease compared with sales in February 2016 (187,318 units).
       
      In February, fleet sales of 44,898 units were down 26 percent year over year as FCA US continues its strategy of reducing its sales to the daily rental segment. Fleet sales represented 27 percent of total FCA US sales in February. FCA US retail sales of 123,428 units were down 3 percent for the month, and represented 73 percent of total February sales.
       
      Ram Truck brand sales were up 4 percent in February, compared with the same month a year ago. Three Jeep® brand vehicles topped February sales from a year ago, including the Jeep Renegade with an 11 percent increase. Sales of the Jeep Grand Cherokee, the brand’s volume leader in February, were up 11 percent as well. Three Dodge brand vehicles recorded year-over-year sales increases in February led by the Dodge Journey’s 55 percent sales gain. Sales of the Fiat 500 and the all-new Chrysler Pacifica minivan were up year over year as well.
       
      Ram Truck Brand
      Ram Truck brand sales were up 4 percent in February, compared with the same month a year ago. Sales of the Ram pickup truck increased 5 percent year over year in the month. The brand introduced new special-edition Night packages for Ram 2500 and 3500 HD pickup trucks at the 2017 Chicago Auto Show in February. The new Night editions further expand the Ram factory-custom truck family from the half-ton Ram 1500 announced in September 2016 to the brand’s three-quarter and one-ton models. Production of the 2017 Ram HD Night models began in early February.
       
      Dodge Brand
      The Dodge Challenger, Dodge Journey, and Dodge Viper each posted sales gains in February, led by the Journey’s 55 percent year-over-year increase. The Challenger turned in a 19 percent increase, while Viper sales were up 23 percent in the month. The Dodge brand unveiled the new 2018 Dodge Durango SRT – America’s fastest, most powerful and most capable three-row SUV – at last month’s 2017 Chicago Auto Show. In addition, Kelley Blue Book’s KBB.com announced at the show that the Grand Caravan earned its 5-Year Cost to Own Award in the minivan category for the third time in four years. The awards honor the vehicles and brands (luxury and non-luxury) with the lowest projected ownership costs, based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period.
       
      Jeep Brand
      Three Jeep brand models recorded sales increases in February. Both the Jeep Grand Cherokee – the brand’s volume leader for the month – and the Jeep Renegade posted 11 percent year-over-year sales increases. In addition, the Jeep Wrangler logged a 2 percent increase in February. Jeep brand retail sales were up year over year in February. The latest Wrangler – the new 2017Jeep Wrangler Rubicon Recon – debuted at the Chicago Auto Show last month, featuring improved off-road prowess with a stronger front axle, enhanced rock rails and heavy-duty cast differential covers. Also last month, KBB.com announced at the Chicago Auto Show that the Jeep Wrangler Unlimited earned its 5-Year Cost to Own Award in the Mid-size SUV/Crossover category for a third-consecutive year.
       
      FIAT Brand
      Sales of the Fiat 500 were up 1 percent in February, compared with the same month a year ago. Sales of the new Fiat 124 Spider were up 26 percent compared with the previous month of January. The 124 Spider was named in February as one of the Best Cars for the Money in the Sports Car category by U.S. News & World Report. In addition, the Fiat 124 Spider Abarth, according to the valuation experts at Hagerty, is one of 10 vehicles this year that stand out as the likeliest to grow in value and appeal to classic car enthusiasts. That puts the 124 Spider Abarth on the “Hagerty Hot List” for 2017. 
       
      Chrysler Brand
      Sales of the all-new 2017 Chrysler Pacifica – the most awarded minivan of 2016 and 2017 – were up in its second month of year-over-year comparisons, and increased 36 percent compared with sales in the previous month of January. The Pacifica continues to earn a plethora of awards and accolades in 2017. In February, the Pacifica was named Best Minivan for the Money by U.S. News & World Report, 2017 Family Vehicle of the Year by the Midwest Automotive Media Association (MAMA), and MotorWeek’s 2017 Drivers’ Choice Award for Best Minivan. The Chrysler 300 full-size sedan turned in a 2 percent year-over-year increase in February.
        
      Alfa Romeo Brand
      Alfa Romeo brand sales of 443 units were up 843 percent compared with the same month in 2016.
       
      Maserati Brand
      Maserati brand sales of 1,087 units were up 49 percent compared with the same month a year ago.
       
      U.S. Sales Summary February 2017
                Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      2,737
      8,893
      -69%
      5,901
      15,164
      -61%
      Patriot
      5,512
      11,363
      -51%
      10,212
      19,947
      -49%
      Wrangler
      13,641
      13,349
      2%
      24,975
      24,336
      3%
      Cherokee
      13,615
      15,353
      -11%
      26,166
      32,136
      -19%
      Grand Cherokee
      18,925
      16,990
      11%
      36,226
      30,965
      17%
      Renegade
      7,915
      7,115
      11%
      17,280
      13,282
      30%
      JEEP BRAND
      62,345
      73,063
      -15%
      120,760
      135,830
      -11%
      200
      2,194
      6,259
      -65%
      4,055
      10,944
      -63%
      300
      5,386
      5,304
      2%
      10,094
      10,969
      -8%
      Town & Country
      108
      11,645
      -99%
      246
      23,028
      -99%
      Pacifica
      9,042
      71
      New
      15,712
      110
      New
      CHRYSLER BRAND
      16,730
      23,279
      -28%
      30,107
      45,051
      -33%
      Dart
      1,683
      5,824
      -71%
      3,080
      11,104
      -72%
      Avenger
      0
      6
      -100%
      0
      15
      -100%
      Charger
      6,930
      8,765
      -21%
      14,083
      17,547
      -20%
      Challenger
      6,107
      5,142
      19%
      9,500
      10,803
      -12%
      Viper
      54
      44
      23%
      107
      72
      49%
      Journey
      9,906
      6,375
      55%
      22,542
      17,961
      26%
      Caravan
      13,682
      13,978
      -2%
      24,452
      24,933
      -2%
      Durango
      5,516
      6,851
      -19%
      10,223
      12,852
      -20%
      DODGE  BRAND
      43,878
      46,985
      -7%
      83,987
      95,287
      -12%
      Ram P/U
      39,046
      37,087
      5%
      72,815
      69,651
      5%
      Cargo Van
      0
      0
      0%
      0
      2
      -100%
      ProMaster Van
      2,648
      2,697
      -2%
      5,999
      5,039
      19%
      ProMaster City
      1,091
      1,509
      -28%
      2,016
      2,665
      -24%
      RAM BRAND
      42,785
      41,293
      4%
      80,830
      77,357
      4%
      Giulia
      412
      0
      New
      482
      0
      New
      Alfa 4C 
      31
      47
      -34%
      69
      115
      -40%
      ALFA BRAND
      443
      47
      843%
      551
      115
      379%
      500
      1,131
      1,120
      1%
      2,349
      2,101
      12%
      500L
      72
      370
      -81%
      178
      727
      -76%
      500X
      640
      1,161
      -45%
      1,240
      2,202
      -44%
      Spider
      302
      0
      New
      542
      0
      New
      FIAT BRAND
      2,145
      2,651
      -19%
      4,309
      5,030
      -14%
      TOTAL FCA US LLC
      168,326
      187,318
      -10%
      320,544
      358,670
      -11%
          Total Car & MPV
      47,134
      58,575
      -20%
      84,949
      112,468
      -24%
          Total UV's
      78,407
      87,450
      -10%
      154,765
      168,845
      -8%
          Total Truck & LCV
      42,785
      41,293
      4%
      80,830
      77,357
      4%
                    MASERATI BRAND
      1,087
      728
      49%
      1,976
      1,253
      58%

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