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    SRT Head Says Dodge Is Sticking Around


    William Maley

    Staff Writer - CheersandGears.com

    July 16, 2013

    The rumors of the impending death of Dodge have been swirling around for the past year or so, thanks to products being moved to another brand or becoming their own, and products being dropped off with no word of a replacement. However, SRT CEO Ralph Gilles says Dodge is sticking around.

    "Dodge is here to stay! It may get more focused going forward but not killed!," Gilles said on Instagram in response to a question by a user.

    The 'more focused' has us wondering though: With the rumors of the Grand Caravan and possibly the Durango being killed off, does this mean Dodge will solely be a car brand?

    Source: Instagram, Autoblog

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    I can see a quality car only focused company for Dodge. Leave the Mini Van in Chrysler and the SUV's CUV's to Jeep.

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    My Question for Chrysler would be this: What is your Family car brand and does it make sense to separate that from your family SUVs/CUVs and Mini-vans?

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    What else would anyone expect of SRT division but to say that it will be staying around.

    Personally, I could see Dodge being the performance division with Chrysler being the family division much like how people wanted Pontiac to be a true performance sub group under GMC/Buick. Yet with SRT filling that roll, it does make one wonder what the real future is for the two brands.

    There is room I believe for DODGE to be a SubGroup of Chrysler.

    Families go to Chrysler for cars and minivans. If they want excitement, go to a dodge. Pure performance SRT. If you need a 4x4 SUV, then Jeep and RAM for trucks.

    I think this makes sense.

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    What else would anyone expect of SRT division but to say that it will be staying around.

    Personally, I could see Dodge being the performance division with Chrysler being the family division much like how people wanted Pontiac to be a true performance sub group under GMC/Buick. Yet with SRT filling that roll, it does make one wonder what the real future is for the two brands.

    There is room I believe for DODGE to be a SubGroup of Chrysler.

    Families go to Chrysler for cars and minivans. If they want excitement, go to a dodge. Pure performance SRT. If you need a 4x4 SUV, then Jeep and RAM for trucks.

    I think this makes sense.

    And there is also Fiat and Alfa Romeo in that picture as well.....Fiat for small cars, Alfa Romeo to target VW and Acura cross-shoppers, maybe...

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    I don't believe it.

    Chrysler said the same thing WRT DeSoto for '61, and 6 weeks later they pulled the plug. The signs were all there; no more top-line series, no more hi-po engines, they even couldn't bother with model names. None of the same people/business climate is the same now as then, but the signs are right there- Viper, Ram & now the Caravan being pulled.... Dodge's time is definitely limited. What's left over (fiat & AR) aren't very compelling alternatives, unfortunately.

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    What else would anyone expect of SRT division but to say that it will be staying around.

    Personally, I could see Dodge being the performance division with Chrysler being the family division much like how people wanted Pontiac to be a true performance sub group under GMC/Buick. Yet with SRT filling that roll, it does make one wonder what the real future is for the two brands.

    There is room I believe for DODGE to be a SubGroup of Chrysler.

    Families go to Chrysler for cars and minivans. If they want excitement, go to a dodge. Pure performance SRT. If you need a 4x4 SUV, then Jeep and RAM for trucks.

    I think this makes sense.

    And there is also Fiat and Alfa Romeo in that picture as well.....Fiat for small cars, Alfa Romeo to target VW and Acura cross-shoppers, maybe...

    Alfa will be going into waters much deeper than Volkswagen and Acura territory. Marchionne wants Alfa to target BMW buyers.

    That said, there's still room for Dodge. Chrysler will go after VW.

    Or, to put it another way ...

    Fiat: Small cars sold here for CAFE ratings.

    Dodge: Budget performance with heritage.

    RAM: Truck brand.

    Jeep: SUVs and crossovers.

    Chrysler/Lancia: Entry-level premium cars with an emphasis on a higher content of luxury and technology than Dodge. Think Oldsmobile, less Buick or Mercury.

    SRT: In house tuning division for Chrysler products. Think AMG.

    Alfa Romeo: Premium brand.

    Maserati: Luxury brand.

    Ferrari: Halo brand.

    That's nine brands total. With the Mopar (just OEM motor parts), Fiat Professional, and Iveco brands thrown into the mix, the number grows to twelve. For the record, that's still a few brands less than VW Group.

    Edited by black-knight
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    What else would anyone expect of SRT division but to say that it will be staying around.

    Personally, I could see Dodge being the performance division with Chrysler being the family division much like how people wanted Pontiac to be a true performance sub group under GMC/Buick. Yet with SRT filling that roll, it does make one wonder what the real future is for the two brands.

    There is room I believe for DODGE to be a SubGroup of Chrysler.

    Families go to Chrysler for cars and minivans. If they want excitement, go to a dodge. Pure performance SRT. If you need a 4x4 SUV, then Jeep and RAM for trucks.

    I think this makes sense.

    And there is also Fiat and Alfa Romeo in that picture as well.....Fiat for small cars, Alfa Romeo to target VW and Acura cross-shoppers, maybe...

    Alfa will be going into waters much deeper than Volkswagen and Acura territory. Marchionne wants Alfa to target BMW buyers.

    That said, there's still room for Dodge. Chrysler will go after VW.

    Or, to put it another way ...

    Fiat: Small cars sold here for CAFE ratings.

    Dodge: Budget performance with heritage.

    RAM: Truck brand.

    Jeep: SUVs and crossovers.

    Chrysler/Lancia: Entry-level premium cars with an emphasis on a higher content of luxury and technology than Dodge. Think Oldsmobile, less Buick or Mercury.

    SRT: In house tuning division for Chrysler products. Think AMG.

    Alfa Romeo: Premium brand.

    Maserati: Luxury brand.

    Ferrari: Halo brand.

    That's nine brands total. With the Mopar (just OEM motor parts), Fiat Professional, and Iveco brands thrown into the mix, the number grows to twelve. For the record, that's still a few brands less than VW Group.

    Tellingly, there is no where in there that I see the "mundane but fantastically selling family car" fitting. Where does the Camry/Accord/Fusion fighter fit?

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    What else would anyone expect of SRT division but to say that it will be staying around.

    Personally, I could see Dodge being the performance division with Chrysler being the family division much like how people wanted Pontiac to be a true performance sub group under GMC/Buick. Yet with SRT filling that roll, it does make one wonder what the real future is for the two brands.

    There is room I believe for DODGE to be a SubGroup of Chrysler.

    Families go to Chrysler for cars and minivans. If they want excitement, go to a dodge. Pure performance SRT. If you need a 4x4 SUV, then Jeep and RAM for trucks.

    I think this makes sense.

    And there is also Fiat and Alfa Romeo in that picture as well.....Fiat for small cars, Alfa Romeo to target VW and Acura cross-shoppers, maybe...

    Alfa will be going into waters much deeper than Volkswagen and Acura territory. Marchionne wants Alfa to target BMW buyers.

    That said, there's still room for Dodge. Chrysler will go after VW.

    Or, to put it another way ...

    Fiat: Small cars sold here for CAFE ratings.

    Dodge: Budget performance with heritage.

    RAM: Truck brand.

    Jeep: SUVs and crossovers.

    Chrysler/Lancia: Entry-level premium cars with an emphasis on a higher content of luxury and technology than Dodge. Think Oldsmobile, less Buick or Mercury.

    SRT: In house tuning division for Chrysler products. Think AMG.

    Alfa Romeo: Premium brand.

    Maserati: Luxury brand.

    Ferrari: Halo brand.

    That's nine brands total. With the Mopar (just OEM motor parts), Fiat Professional, and Iveco brands thrown into the mix, the number grows to twelve. For the record, that's still a few brands less than VW Group.

    Tellingly, there is no where in there that I see the "mundane but fantastically selling family car" fitting. Where does the Camry/Accord/Fusion fighter fit?

    Fiat would be the home for FWD volume models, I would think.

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    The way they are focusing Dodge is what they should have done to Pontiac. The question is.. how much of what they say is true? We have heard this before and the brand was killed( Mercury, Oldsmobile, Pontiac)

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    What else would anyone expect of SRT division but to say that it will be staying around.

    Personally, I could see Dodge being the performance division with Chrysler being the family division much like how people wanted Pontiac to be a true performance sub group under GMC/Buick. Yet with SRT filling that roll, it does make one wonder what the real future is for the two brands.

    There is room I believe for DODGE to be a SubGroup of Chrysler.

    Families go to Chrysler for cars and minivans. If they want excitement, go to a dodge. Pure performance SRT. If you need a 4x4 SUV, then Jeep and RAM for trucks.

    I think this makes sense.

    And there is also Fiat and Alfa Romeo in that picture as well.....Fiat for small cars, Alfa Romeo to target VW and Acura cross-shoppers, maybe...

    Alfa will be going into waters much deeper than Volkswagen and Acura territory. Marchionne wants Alfa to target BMW buyers.

    That said, there's still room for Dodge. Chrysler will go after VW.

    Or, to put it another way ...

    Fiat: Small cars sold here for CAFE ratings.

    Dodge: Budget performance with heritage.

    RAM: Truck brand.

    Jeep: SUVs and crossovers.

    Chrysler/Lancia: Entry-level premium cars with an emphasis on a higher content of luxury and technology than Dodge. Think Oldsmobile, less Buick or Mercury.

    SRT: In house tuning division for Chrysler products. Think AMG.

    Alfa Romeo: Premium brand.

    Maserati: Luxury brand.

    Ferrari: Halo brand.

    That's nine brands total. With the Mopar (just OEM motor parts), Fiat Professional, and Iveco brands thrown into the mix, the number grows to twelve. For the record, that's still a few brands less than VW Group.

    Tellingly, there is no where in there that I see the "mundane but fantastically selling family car" fitting. Where does the Camry/Accord/Fusion fighter fit?

    Fiat would be the home for FWD volume models, I would think.

    I just don't see Fiat building a Camry/Accord/Fusion fighter any time soon.

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    Fiat would be the home for FWD volume models, I would think.

    I just don't see Fiat building a Camry/Accord/Fusion fighter any time soon.

    I don't see Dodge having one either, though. Dodge hasn't had a competitive midsize model since.....I can't remember. And esp. if it's going to be a global model, Fiat makes sense as the home for it..

    Edited by Cubical-aka-Moltar
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      140,916
      -5%
      Ram P/U
      46,384
      43,647
      6%
      119,199
      113,298
      5%
      Cargo Van
      0
      1
      -100%
      0
      3
      -100%
      ProMaster Van
      4,048
      3,263
      24%
      10,047
      8,302
      21%
      ProMaster City
      1,317
      1,886
      -30%
      3,333
      4,551
      -27%
      RAM BRAND
      51,749
      48,797
      6%
      132,579
      126,154
      5%
      Giulia
      484
      0
      New
      966
      0
      New
      Alfa 4C 
      71
      43
      65%
      140
      158
      -11%
      ALFA BRAND
      555
      43
      1191%
      1,106
      158
      600%
      500
      1,671
      1,494
      12%
      4,020
      3,595
      12%
      500L
      106
      535
      -80%
      284
      1,262
      -77%
      500X
      726
      1,056
      -31%
      1,966
      3,258
      -40%
      Spider
      419
      0
      New
      961
      0
      New
      FIAT BRAND
      2,922
      3,085
      -5%
      7,231
      8,115
      -11%
      TOTAL FCA US LLC
      190,254
      199,467
      -5%
      510,798
      558,137
      -8%
          Total Car & MPV
      51,432
      59,902
      -14%
      136,381
      172,370
      -21%
          Total UV's
      87,073
      90,768
      -4%
      241,838
      259,613
      -7%
          Total Truck & LCV
      51,749
      48,797
      6%
      132,579
      126,154
      5%
                    MASERATI BRAND
      1,312
      997
      32%
      3,288
      2,250
      46%
                 
    • By dfelt
      G. David Felt - Staff Writer Alternative Energy - www.cheersandgears.com
      Study Suggests VW Emissions will lead to 1200 premature deaths in Europe alone!
      This study covers the effects around the Globe that VW diesel emissions scandal will cause. The US is equally affected but on a lower number of 60 expected deaths. This is based on the number of autos old sold, 482,000 TDI in the US versusus 2.6 millions. Plenty of interesting information but end result is an increase in the emissions from VW TDi directly affects health and the length of life world wide. Pretty amazing read at MIT News.
      Study Here
    • By William Maley
      FCA US Reports February 2017 U.S. Sales
      Ram Truck brand sales up 4 percent compared with same month a year ago Three Jeep® brand vehicles record sales increases in February; Jeep Grand Cherokee sales up 11 percent Three Dodge brand vehicles post sales increases in February; Dodge Journey sales up 55 percent  February 1, 2017 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 168,326 units, a 10 percent decrease compared with sales in February 2016 (187,318 units).
       
      In February, fleet sales of 44,898 units were down 26 percent year over year as FCA US continues its strategy of reducing its sales to the daily rental segment. Fleet sales represented 27 percent of total FCA US sales in February. FCA US retail sales of 123,428 units were down 3 percent for the month, and represented 73 percent of total February sales.
       
      Ram Truck brand sales were up 4 percent in February, compared with the same month a year ago. Three Jeep® brand vehicles topped February sales from a year ago, including the Jeep Renegade with an 11 percent increase. Sales of the Jeep Grand Cherokee, the brand’s volume leader in February, were up 11 percent as well. Three Dodge brand vehicles recorded year-over-year sales increases in February led by the Dodge Journey’s 55 percent sales gain. Sales of the Fiat 500 and the all-new Chrysler Pacifica minivan were up year over year as well.
       
      Ram Truck Brand
      Ram Truck brand sales were up 4 percent in February, compared with the same month a year ago. Sales of the Ram pickup truck increased 5 percent year over year in the month. The brand introduced new special-edition Night packages for Ram 2500 and 3500 HD pickup trucks at the 2017 Chicago Auto Show in February. The new Night editions further expand the Ram factory-custom truck family from the half-ton Ram 1500 announced in September 2016 to the brand’s three-quarter and one-ton models. Production of the 2017 Ram HD Night models began in early February.
       
      Dodge Brand
      The Dodge Challenger, Dodge Journey, and Dodge Viper each posted sales gains in February, led by the Journey’s 55 percent year-over-year increase. The Challenger turned in a 19 percent increase, while Viper sales were up 23 percent in the month. The Dodge brand unveiled the new 2018 Dodge Durango SRT – America’s fastest, most powerful and most capable three-row SUV – at last month’s 2017 Chicago Auto Show. In addition, Kelley Blue Book’s KBB.com announced at the show that the Grand Caravan earned its 5-Year Cost to Own Award in the minivan category for the third time in four years. The awards honor the vehicles and brands (luxury and non-luxury) with the lowest projected ownership costs, based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period.
       
      Jeep Brand
      Three Jeep brand models recorded sales increases in February. Both the Jeep Grand Cherokee – the brand’s volume leader for the month – and the Jeep Renegade posted 11 percent year-over-year sales increases. In addition, the Jeep Wrangler logged a 2 percent increase in February. Jeep brand retail sales were up year over year in February. The latest Wrangler – the new 2017Jeep Wrangler Rubicon Recon – debuted at the Chicago Auto Show last month, featuring improved off-road prowess with a stronger front axle, enhanced rock rails and heavy-duty cast differential covers. Also last month, KBB.com announced at the Chicago Auto Show that the Jeep Wrangler Unlimited earned its 5-Year Cost to Own Award in the Mid-size SUV/Crossover category for a third-consecutive year.
       
      FIAT Brand
      Sales of the Fiat 500 were up 1 percent in February, compared with the same month a year ago. Sales of the new Fiat 124 Spider were up 26 percent compared with the previous month of January. The 124 Spider was named in February as one of the Best Cars for the Money in the Sports Car category by U.S. News & World Report. In addition, the Fiat 124 Spider Abarth, according to the valuation experts at Hagerty, is one of 10 vehicles this year that stand out as the likeliest to grow in value and appeal to classic car enthusiasts. That puts the 124 Spider Abarth on the “Hagerty Hot List” for 2017. 
       
      Chrysler Brand
      Sales of the all-new 2017 Chrysler Pacifica – the most awarded minivan of 2016 and 2017 – were up in its second month of year-over-year comparisons, and increased 36 percent compared with sales in the previous month of January. The Pacifica continues to earn a plethora of awards and accolades in 2017. In February, the Pacifica was named Best Minivan for the Money by U.S. News & World Report, 2017 Family Vehicle of the Year by the Midwest Automotive Media Association (MAMA), and MotorWeek’s 2017 Drivers’ Choice Award for Best Minivan. The Chrysler 300 full-size sedan turned in a 2 percent year-over-year increase in February.
        
      Alfa Romeo Brand
      Alfa Romeo brand sales of 443 units were up 843 percent compared with the same month in 2016.
       
      Maserati Brand
      Maserati brand sales of 1,087 units were up 49 percent compared with the same month a year ago.
       
      U.S. Sales Summary February 2017
                Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      2,737
      8,893
      -69%
      5,901
      15,164
      -61%
      Patriot
      5,512
      11,363
      -51%
      10,212
      19,947
      -49%
      Wrangler
      13,641
      13,349
      2%
      24,975
      24,336
      3%
      Cherokee
      13,615
      15,353
      -11%
      26,166
      32,136
      -19%
      Grand Cherokee
      18,925
      16,990
      11%
      36,226
      30,965
      17%
      Renegade
      7,915
      7,115
      11%
      17,280
      13,282
      30%
      JEEP BRAND
      62,345
      73,063
      -15%
      120,760
      135,830
      -11%
      200
      2,194
      6,259
      -65%
      4,055
      10,944
      -63%
      300
      5,386
      5,304
      2%
      10,094
      10,969
      -8%
      Town & Country
      108
      11,645
      -99%
      246
      23,028
      -99%
      Pacifica
      9,042
      71
      New
      15,712
      110
      New
      CHRYSLER BRAND
      16,730
      23,279
      -28%
      30,107
      45,051
      -33%
      Dart
      1,683
      5,824
      -71%
      3,080
      11,104
      -72%
      Avenger
      0
      6
      -100%
      0
      15
      -100%
      Charger
      6,930
      8,765
      -21%
      14,083
      17,547
      -20%
      Challenger
      6,107
      5,142
      19%
      9,500
      10,803
      -12%
      Viper
      54
      44
      23%
      107
      72
      49%
      Journey
      9,906
      6,375
      55%
      22,542
      17,961
      26%
      Caravan
      13,682
      13,978
      -2%
      24,452
      24,933
      -2%
      Durango
      5,516
      6,851
      -19%
      10,223
      12,852
      -20%
      DODGE  BRAND
      43,878
      46,985
      -7%
      83,987
      95,287
      -12%
      Ram P/U
      39,046
      37,087
      5%
      72,815
      69,651
      5%
      Cargo Van
      0
      0
      0%
      0
      2
      -100%
      ProMaster Van
      2,648
      2,697
      -2%
      5,999
      5,039
      19%
      ProMaster City
      1,091
      1,509
      -28%
      2,016
      2,665
      -24%
      RAM BRAND
      42,785
      41,293
      4%
      80,830
      77,357
      4%
      Giulia
      412
      0
      New
      482
      0
      New
      Alfa 4C 
      31
      47
      -34%
      69
      115
      -40%
      ALFA BRAND
      443
      47
      843%
      551
      115
      379%
      500
      1,131
      1,120
      1%
      2,349
      2,101
      12%
      500L
      72
      370
      -81%
      178
      727
      -76%
      500X
      640
      1,161
      -45%
      1,240
      2,202
      -44%
      Spider
      302
      0
      New
      542
      0
      New
      FIAT BRAND
      2,145
      2,651
      -19%
      4,309
      5,030
      -14%
      TOTAL FCA US LLC
      168,326
      187,318
      -10%
      320,544
      358,670
      -11%
          Total Car & MPV
      47,134
      58,575
      -20%
      84,949
      112,468
      -24%
          Total UV's
      78,407
      87,450
      -10%
      154,765
      168,845
      -8%
          Total Truck & LCV
      42,785
      41,293
      4%
      80,830
      77,357
      4%
                    MASERATI BRAND
      1,087
      728
      49%
      1,976
      1,253
      58%

    • By William Maley
      Dodge has gone mad in terms of power. Case in point is the 2018 Durango SRT that will be shown this week at the Chicago Auto show. 
      Under a new hood featuring a functional scoop is a 6.4L HEMI V8 producing 475 horsepower and 470 pound-feet of torque. This is paired up with an eight-speed automatic and all-wheel drive. 0-60 mph is said to take 4.4 seconds and the quarter-mile takes 12.9 seconds. If you're interested, the Durango SRT is rated to tow a max of 8,600 pounds.
      The suspension gets revised springs, a stiffer rear sway bar, and adjustable dampers. Larger Brembo brakes are hidden by a set of 20-inch wheels finished in black. There will be the choice of two Pirelli tire choices. 
      Outside, the Durango SRT looks the part with a new front fascia with a reshaped grille, additional air vents, and a revised rear fascia with dual exhausts that have been tuned to sound like the Charger 392. The interior comes with six-passenger arrangement with heavily bolstered bucket seats for the front and second row. Optional will be a hand-stitched leather dash and carbon fiber trim.
      The Durango SRT will arrive during the fourth quarter of the year.
      Source: Dodge
      Press Release is on Page 2


      Dodge Unleashes New 2018 Dodge Durango SRT: America’s Fastest, Most Powerful and Most Capable Three-Row SUV

      "Dodge Charger of the Full-size SUV Segment" Will Be First Shown at 2017 Chicago Auto Show on February 9
      New 2018 Dodge Durango SRT is the most powerful three-row SUV with its 475-horsepower legendary 392-cubic-inch HEMI® V-8 engine Fastest and most capable three-row SUV with a National Hot Rod Association (NHRA)–certified quarter-mile time of 12.9 seconds and capable of 0-60 miles per hour (mph) acceleration in 4.4 seconds Durango SRT out-hauls every three-row SUV on the road with best-in-class towing capability of 8,600 pounds New exterior performance features include wide body exterior design and functional SRT hood with center air inlet duct flanked by heat extractors, as well as a new front fascia and lower valence to house new cold-air duct and LED fog lamps Standard leather and suede, available high-performance Demonic Red Laguna leather seating and new carbon-fiber trim distinguish Durango SRT’s performance interior All customers who buy a new Durango SRT will receive one full-day session at the Bob Bondurant School of High Performance Driving The new 2018 Dodge Durango SRT will start arriving in Dodge dealerships during fourth quarter 2017 February 7, 2017, CHICAGO - The Dodge and SRT brands are rocking the high-performance automotive world once again, bringing a huge burst of American power, acceleration and best-in-class tow capability to the three-row SUV segment with the new 2018 Dodge Durango SRT – the fastest SUV in its class.
       
      With the proven 392-cubic-inch HEMI® V-8 under its new functional SRT hood, the new 2018 Dodge Durango SRT delivers 475 horsepower and 470 lb.-ft. of torque, and a wicked fast time on the drag strip – from 0-60 miles per hour (mph) in 4.4 seconds, covering the quarter mile in 12.9 seconds as certified by the National Hot Rod Association (NHRA).
      “The new 2018 Dodge Durango SRT is America’s fastest, most powerful and most capable three-row SUV,” said Tim Kuniskis, Head of Passenger Cars Brands, Dodge, SRT, Chrysler and FIAT – FCA North America. “This is what you get, when you take everything great about the Durango and combine it with the performance of the Charger SRT: a 12-second quarter mile, toy-hauling, three-row muscle car.”
       
      The 2018 Dodge Durango SRT will make its debut at the 2017 Chicago Auto Show on Feb. 9. Vehicles will start arriving in Dodge dealerships in the fourth quarter of 2017.
      The new 2018 Dodge Durango SRT is loaded with performance features designed to make it America’s fastest, most powerful and most capable three-row SUV, including:
      Proven 392-cubic-inch HEMI V-8 delivers 475 horsepower and 470 lb.-ft. of torque and 4.4 second 0-60 mph times New wide body exterior brings the Durango SRT together as a true performance SUV Newly designed SRT hood with a functional cold-air duct and heat extractors to cool the engine and improve overall performance Standard TorqueFlite eight-speed automatic transmission specifically calibrated for the Dodge Durango SRT to optimize shift points and deliver maximum torque to all four wheels New driver-oriented electronic T-shifter, standard on all 2018 Durango models, provides the driver with intuitive gear selection and offers an Auto Stick selector gate for added control New SRT seven-mode drive system gives the driver the ability to precisely adjust drive settings to maximize performance or comfort New Sport Mode reduces shift times by up to 50 percent versus Auto Mode and delivers up to 65 percent of the 392 HEMI engine’s torque to the rear wheels New Track Mode delivers maximum performance track driving with 160-millisecond shifts and up to 70 percent of engine torque to the rear wheels for the most pronounced rear-wheel-drive experience New performance-tuned AWD system helps the Durango SRT set world-class performance marks Sophisticated Active Damping System opens and closes the Durango SRT’s suspension’s damper valves, according to which of the seven modes is chosen, giving the driver options for any driving style Stiffer front springs (3 percent), stiffer rear springs (16 percent) and stiffer rear sway bar (18 percent) give Durango SRT drivers outstanding high-speed cornering capability. New exhaust system tuned to offer an unmistakably deep, high-performance Dodge SRT exhaust note modeled after the Dodge Charger SRT Massive new Brembo high-performance six-piston (front) and four-piston (rear) calipers and vented rotors at all four corners, measuring 15 inches (front-slotted) and 13.8 inches (rear) New Pirelli 295/45ZR20 Scorpion Verde all-season tires or available Pirelli P Zero three-season tires New performance Laguna leather and carbon fiber trim offered for the first time in a Durango New interior appointments, including a hand-wrapped instrument panel with live silver accent stitch, SRT flat-bottom performance steering wheel with SRT paddle shifters, heated and ventilated front and heated second-row captain’s chairs with embossed SRT logos New 180-mph speedometer True carbon-fiber instrument panel and door bezels (late availability) Premium velour bound floor mats with embroidered SRT logo Suede-wrapped headliner and A pillars New SRT rear body-color lower fascia with Gloss Black accent surrounds the 4-inch dual round exhaust tips finished in Nickel Chrome New performance AWD badging on liftgate   Performance at its core
      For the first time ever, SRT power is now available in the Dodge Durango. The 2018 Dodge Durango SRT is powered by the potent 392-cubic-inch HEMI V-8 engine with Fuel Saver Technology that delivers 475 horsepower at 6,000 rpm and 470 lb.-ft. of torque at 4,300 rpm – providing America’s best horsepower and torque ratings and making the new Dodge Durango SRT the fastest, most powerful and most capable three-row SUV.
      To keep the powertrain running cool and efficient in higher demand environments, a new cold-air duct provides cooler outside air into the engine. Testing has shown up to an 18-degree Fahrenheit improvement in intake air temperature, resulting in an engine that performs flawlessly on the street, racetrack or when towing a favorite trailer or toy. 
       
      Assuring maximum performance under extreme conditions, the 2018 Dodge Durango SRT has been validated through rigorous 24-hour track durability testing – a testing standard that every SRT vehicle adheres to.
       
      The 2018 Dodge Durango SRT provides enhanced shift quality and performance drivability, as well as optimized fuel economy through its TorqueFlite eight-speed automatic transmission. This proven transmission was specifically calibrated for the Dodge Durango SRT to optimize shift points and deliver maximum torque to all four wheels. For the ultimate driver-controlled experience, the transmission can be manually shifted using the performance-inspired steering wheel paddle controls on the exclusive SRT-lit flat-bottom steering wheel.
       
      The TorqueFlite eight-speed automatic transmission takes into account variables, including engine torque gradients, kick-down events, longitudinal and lateral acceleration, grade changes, tire slip and downshift detection to determine the appropriate transmission shift map. The end result is a fully adaptable performance experience.
       
      Additional parameters integrated into the control strategy include vehicle speed control, electronic stability control interaction and temperature. The result is automatic shifting that is ideally attuned to the performance requirements of any performance-oriented driving demand.
       
      When the driver downshifts, the “rev match” function uses the engine controller to blip the throttle, which provides optimal transition between gears for improved performance and greater stability when downshifting at the traction limit.
       
      When placed in “Sport Mode,” the transmission reduces shift times by up to 50 percent versus Auto Mode and delivers 65 percent of the engine’s torque to the rear wheels.
       
      Acceleration and performance handling are enhanced by transfer case proportioning and dynamic controls for the AWD system when the vehicle is in Track Mode. When in Track Mode, maximum performance track driving is achieved with 160-millisecond shifts and up to 70 percent of the engine’s torque delivered to the rear wheels for the most pronounced rear-wheel-drive experience. Durango SRT drivers will also notice a vehicle that is more responsive from mid-corner to exit.
      The new driver-oriented electronic T-shifter provides the driver with intuitive gear selection and offers an Auto Stick selector gate for added control. Drive and Sport shifting can be selected with no effect on the chosen suspension, stability control and driveline torque split settings.
       
      The 2018 Dodge Durango SRT features launch control, which mimics a professional driver’s inputs to optimize performance by bringing engine, transmission, driveline, stability control and suspension together for an optimal launch and consistent straight-line acceleration.
       
      The new exhaust system has been tuned to offer an unmistakably deep, high-performance note that is distinctive to Dodge/SRT and provides a lasting impression. To achieve this iconic exhaust tone, engineers have replaced the rear mufflers with resonators to increase overall sound level and improve tone of the true performance 2.75-inch dual exhaust system.
      Ride and handling
      The Dodge Durango SRT rides on a short- and long-arm (SLA) independent front suspension with coil springs, specially tuned Bilstein adaptive damping suspension (ADS), upper- and lower-control arms (“A” arms) and a stabilizer bar. Additional changes include 3 percent stiffer front springs, 16 percent stiffer rear springs and an 18 percent stiffer rear sway bar to provide Durango SRT drivers with outstanding high-speed cornering capability.
       
      In the rear, a specially tuned multi-link suspension design has coil spring, Bilstein ADS, aluminum lower control arm, independent upper links (tension and camber), plus a separate toe link, and a stabilizer bar.
       
      The 120-inch wheelbase allows for outstanding stability and consistency in high-speed cornering, while a new performance-tuned AWD system helps the Durango SRT set the world-class performance marks. 
       
      The Durango SRT also features the SRT seven-mode drive system, which provides the driver the ability to precisely adjust drive settings to maximize performance or comfort. Suspension, torque distribution, shift points, stability control and engine mapping are all controlled through this system. In addition to these parameters, suspension feel is controlled by a sophisticated Active Damping System that opens and closes the suspension’s damper valves according to the chosen drive mode, providing the driver with options for any driving style.
       
      The seven SRT drive modes include:
      Auto: activates automatically when starting the vehicle. Sets the suspension and steering to comfort setting and longer shift times for longer, relaxed driving conditions  Sport:  delivers increased vehicle performance capability over Auto Mode. Tightens up suspension damping and increased steering gradient feel for improved cornering response. In addition, shift speed increases 23 percent in 1-4 gears and electronic stability control (ESC) allows more yaw for spirited driving Track: delivers maximum vehicle performance capability on smooth, dry surfaces. Tightens up to full hard suspension damping and steering gradient feel for maximum cornering response. In addition, shift speed increases 50 percent in 1-4 gears from Auto mode and ESC allows maximum yaw Snow: sets ideal configuration for driving in snow by setting transmission to use second gear (rather than first gear) during launches to minimize wheel slippage; stability control is set to Full-on and AWD is set to 50/50 distribution Tow: sets ideal configuration to tow a trailer by using full stability control; AWD is set to 50/50 distribution and trailer sway control is enabled in the ESC system. In addition, the Active Noise Cancelation system is automatically engaged to reduce engine noise from the high-load towing condition   Valet: engine is remapped to mimic the Dodge Charger V-6 engine’s torque and horsepower settings; transmission locks out access to first gear and upshifts earlier than normal; traction, steering and suspension are set to their Auto settings; steering wheel paddle shifters are disabled; ESC is enabled to Full-on and launch control is disabled ECO: maximizes fuel economy with a revised shift schedule, second-gear starts and extended range of the Fuel Saver Technology Standard five-spoke 20-inch “Goliath” wheels with a new “Black Noise” finish ride on Pirelli 295/45ZR20 Scorpion Verde all-season tires or available Pirelli P Zero three-season tires. Available, 20-inch forged aluminum wheels feature a new split five-spoke design also featuring the “Black Noise” finish.
      Benchmark braking
      The 2018 Dodge Durango SRT delivers excellent braking performance, requiring an estimated 115 feet to come to a full stop from 60 mph. Credit belongs to massive new Brembo high-performance six-piston (front) and four-piston (rear) calipers, and vented rotors at all four corners measuring 15 inches (front-slotted) and 13.8 inches (rear).
       
      Aggressive, functional and luxurious inside and out 
      Along with its new ultimate performance capabilities, the 2018 Dodge Durango SRT provides the same combination of uncompromised utility, advanced technology and aggressive styling its well known for.
       
      Inside the refreshed cabin of the Durango SRT, new appointments include a hand-wrapped dashboard with live silver accent stitch, SRT flat-bottom performance steering wheel with standard paddle shift, heated and ventilated front and heated second-row captain’s chairs with embossed SRT logos. Nappa leather with suede inserts and silver-stitched SRT logos are standard. Demonic Red Laguna leather interior with embossed SRT logos is optional.
       
      Other luxurious touches brought to Durango for the first time in the SRT model include new Light Black Chrome center stack, HVAC, full console and door handle bezels along with two choices of decorative bezels. Standard finish is Matte Reverse Chain, and for the first time on Durango a true carbon-fiber instrument panel and door bezels will be offered (late availability). Premium velour bound floor mats with embroidered SRT logo are standard. Adding to the impact of the hand-wrapped instrument panel, the headliner and A pillars are available in Dynamica suede. 
       
      A newly designed 7-inch, thin-film transistor (TFT) customizable digital instrument gauge cluster with 180-mph speedometer allows drivers to select from a multitude of layouts and information. The class-exclusive Uconnect 8.4-inch touchscreen media center houses the new SRT Performance Pages along with navigation, Apple CarPlay, Android Auto, HD radio, downloadable apps and 5-year trial of SiriusXM Travel Link and Traffic. The standard BeatsAudio premium sound system features nine speakers, subwoofer and 506-watt amplifier.
       
      On the exterior, the 2018 Dodge Durango SRT carries a SRT hood with functional center air-inlet ducts flanked by heat extractors that help to keep the engine bay cool by removing hot air from the engine compartment. A new front fascia and lower valence house the new cold-air duct and LED fog lamps. This new unique look will also include the SRT-inspired grille mesh pattern finish.
       
      New integrated wheel flares and body-color side rocker panels help provide an aggressive stance. The “392” badges flanking each fender with Bright Chrome and Metallic Grey accents differentiate the ultimate performance Durango.
       
      At the rear, a new SRT rear body-color lower fascia with Gloss Black accent surrounds the 4-inch dual round exhaust tips finished in Nickel Chrome. 
       
      The Durango SRT is also distinguished by new badging on the rear liftgate that denotes the new performance AWD system. 
       
      The 2018 Dodge Durango SRT is available in 11 exterior colors, including Billet Clear Coat, Blu by Yu Pearl Coat, Bruiser Grey Clear Coat, Dark Black Clear Coat, Granite Clear Coat, Ocean Blue Pearl Coat, Octane Red Pearl Coat, Redline Pearl Coat, Sangria Metallica Clear Coat, White Knuckle Clear Coat and Vice White.  
      Safety and security
      The 2018 Dodge Durango offers consumers more than 60 available safety and security features, including standard all-speed traction control and ESC, which improve overall vehicle handling and performance both on- and off-road. Standard trailer-sway control enhances towing capabilities and keeps the vehicle and trailer aligned as the Durango travels down the road.
       
      Available safety and security features include forward collision warning with crash mitigation, adaptive cruise control with stop, Uconnect Access with 9-1-1 call and roadside assistance. Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) detection, which aid drivers when changing lanes or in parking lot situations. In addition, standard front-row active head restraints, standard full-length three-row side-curtain air bags and standard front-seat-mounted side thorax air bags offer enhanced occupant protection to passengers in the event of a collision. In total, Durango offers seven standard airbags.

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