Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    Ford Not Seeking Sales Title With The New Fusion

    William Maley

    Editor/Reporter - CheersandGears.com

    January 25, 2012

    Ford is going down a different path from other automakers. The company says it will not go after the segment leader, the Toyota Camry with its brand new 2013 Fusion. The plan is to focus on a finding a balance between price and volume.

    “Between price and volume, we’ll sort out the right mix. I don’t think we’re very enamored with being No. 1 just to be No. 1. We’re much more enamored with getting the right price point and the right kind of people to buy the car,” said Jim Farley, Ford’s global marketing chief.

    Even though Ford’s decision to balance price with volume is a calculated move, Ford couldn’t compete with Toyota on volume if they wanted to. Research firm IHS Automotive says Ford’s production capacity for the Fusion is 400,000. However, Toyota’s production capacity for the Camry is 500,000. Although neither company is planning to run their sedan plants at full capacity, IHS forecasts the Camry will hold a slight lead.

    This strategy will also cause the Fusion to drop in the sales charts. Jessica Caldwell, sales analyst with Edmunds.com says the Fusion will drop from third to forth place. The Camry will be first, followed by the Accord and then the Altima.

    t’s going to be hard to outsell the Camry. Camry has been on top so long they’ve built up a huge, loyal owner base. Just from the sheer numbers, Camry is hard to beat,” Caldwell said.

    Source: Bloomberg


    User Feedback

    Recommended Comments

    There are no comments to display.



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Posts

    • OMG, I get the term "ranked voting" now. After reading this, it's almost silly that i didn't know what it was until now, hahaha. 
    • I like the way you think.    Chris Another perspective on the Ford EV strategy  
    • Keeping this non-political, but still educational on the topic of alternative types of voting.     The basic idea is that no one can get elected without 50% + 1 of the vote. We would no longer have elected officials who win with 43% of the vote.  People who don't get their first choice have their votes moved to their second choice candidate.   That way, people can now safely vote for third-parties without fear of having their vote thrown away and helping elect someone they dislike.   For example, people who voted for Jill Stein may have selected Hillary Clinton as their second choice back in 2016 and that would have produced a very different 10 years for all of us. You don't have to vote for every candidate on the ballot. If there's only 3 candidate you like out of 5, you can vote for just your 1st, 2nd, and 3rd pick, leaving the others off.  In the NYC Mayors race, there was an active campaign by supporters of the progressive side to encourage people to not even rank one of the competition. It worked.  Most people picked the two progressive candidates, and their combined vote was well over 50% (56% from memory), making Zorhan Mamdani the winner of the primary.  The two candidates actively campaigned together and said, "Hey, pick both of us and rank which one of us you'd like first". The runner up is highly likely to end up serving under a Mayor Mamdani after the general election making the voters for both candidates happy. 
    • Or stamp out sheet metal from the older cars and just mount on a modern EV chassis.   
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search