• Sign in to follow this  

    How Much For The Ford Focus Electric?


    The Ford Focus Electric has appeared on the company's website configurator this week with a base price of $39,200 before state and federal incentives, plus an additional $795 for destination charges. Compared the Chevrolet Volt and Nissan Leaf, the Focus Electric is the same price as the Volt ($39,995) and is $3,945 more than a base Nissan Leaf ($36,050).

    So what do you get for your $39,995? Well, the Focus Electric comes with a electric motor producing 123 HP and 181 lb-ft of torque and is fed by a 23 kwh lithium-ion battery system. Power goes through a single speed transmission to the front wheels. Ford says the Focus Electric can travel up to 100 miles on a single charge. A full charge can happen in 18-20 hours by a typical 120v outlet or 3-4 hours with a special 240v charger. Inside, MyFordTouch with Navigation, SYNC, Sony audio, push button start, and Ford's MyKey technology is standard.

    Only three options are available: Blue Candy ($395) and White Platinum ($495) paint, as well as leather seats ($995) to replace the standard cloth seats.

    Press Release is on page 2

    Ford Opens Reservations for 2012 Focus Electric

    • 2012 Focus electric is Ford’s first all-electric, 100% gas-free, passenger car and the first of five planned electrified vehicles
    • Detailed product specifications and virtually build and price available at online website:http://www.ford.com/...selectric/2012/
    • Ford Certified EV dealers in California and New York/New Jersey markets will begin taking first orders for the 2012 Focus Electric

    SEATTLE, WA., Nov. 2, 2011 – Starting today, drivers that want to go completely gasoline-free will be able to configure the all-new 2012 Ford Focus Electric online at Ford.com and place their orders with a Certified Electric Vehicle (EV) dealer.

    “Today is an historic day, as Ford opens up the order banks for the company’s first full production, all-electric passenger vehicle – the Focus Electric,” said Chad D’Arcy, Focus Electric Marketing Manager, Ford Motor Company. “The all-new Focus Electric is an important part of Ford’s overall strategy, bringing still another option to customers who want a car that is fun-to-drive, easy to own and fully electric.”

    Drivers interested in learning more about the 2012 Focus Electric will be able to see detailed product specs and virtually build and price one at a dedicated online website:http://www.ford.com/...selectric/2012/ starting Wednesday.

    Focus Electric comes standard with: MyFord Touch with 8-inch touchscreen; two driver-configurable 4.2-inch color LCD displays in cluster for unique EV driving screens; MyFord™ Mobile App (for remotely monitoring and scheduling battery charging with owners’ smartphone as well as remote start); HID Headlamps; 17-inch aluminum wheels, ambient lighting, seats made from 100-percent recycled material; Rear Camera with Rear Parking Sensor; Intelligent Access with Push-Button Start; MyKey®; voice-activated Navigation System; Particulate Air Filter; hands-free SYNC® Bluetooth telephone connectivity with Traffic, Direction and Information Services; electronic traction control; Sony®-Branded audio with nine speakers; SIRIUS® Satellite Radio and HD Radio™.

    The only options on well-equipped Focus Electrics are leather seats and two paint colors.

    “Ford believes driving electric doesn’t mean consumers should have to sacrifice on driving experience or vehicle quality,” said D’Arcy. “The Focus Electric comes with more standard features than any other comparable all-electric vehicle.”

    In addition to silently cruising past gas stations, Focus Electric drivers will never need oil changes or any of the other service required on gasoline engines. Focus Electric exclusively stores energy in an advanced lithium-ion battery pack. The battery pack uses liquid-cooling to help ensure a long-life and optimal performance under all weather and driving conditions.

    The Focus Electric’s battery can be recharged in just over three hours using a 240-volt charging station, about half the charging time of the 2012 Nissan Leaf. Drivers also can top off the battery any standard 120-volt outlet using the included charging cord.

    The online site also provides potential customers the ability to find the location of their nearest Ford Certified EV dealer so they can place their order.

    A limited number of Focus Electrics will first be available in California and the New York/New Jersey regions. Availability of the Focus Electric will expand next year to the remaining 15 launch markets as production ramps up.

    The 19 launch markets include: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

    Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification.

    Power of choice

    Electrification is an important piece of Ford’s overall product sustainability strategy, which includes the launch of five electrified vehicles in North America by 2012 and in Europe by 2013. Ford launched the Transit Connect Electric small commercial van in 2010 and will launch the all-new Focus Electric later this year. In 2012, these models will be joined in North America by the new C-MAX Hybrid, a second next-generation lithium-ion battery hybrid and C-MAX Energi plug-in hybrid. This diverse range of electrified vehicles allows Ford to meet a variety of consumer driving needs.

      Report Article
    Sign in to follow this  

    User Feedback

    Recommended Comments

    I wonder: Dwight, why wouldn't they want to run something like a CVT on this to try and get better range economy?

    Power goes through a single speed transmission to the front wheels.

    I'm not sure how a CVT would have an advantage over a single speed. Certainly would add cost & complication.

    Share this comment

    Link to comment
    Share on other sites

    Electric motors have their maximum torque at zero RPM. I'm thinking for energy efficiency sake, they could dial down the RPM of the motor using a CVT.

    Max efficiency & max torque aren't the same thing. I suppose a CVT could keep the RPMs at a more optimum RPM, but I guess I'm not sure the increase in motor efficiency would overcome the increased drivetrain losses from a more complex trans.

    Share this comment

    Link to comment
    Share on other sites

    Wow ... color me a little bit dazed here, but electric cars with long, boring recharge times and piddly ranges are really what the future of automotive propulsion is coming to. Sad it finally took the Focus Electric car to make me grasp that. Internal combustion, with all of its still untapped potential, is really going to go away all in the name of the farce that cars like this are environmentally good.

    I must have been asleep or something through the Model S, Leaf, and those other few electric cars. Why didn't anyone bother to come knock on my rock? That would've been nice, you know.

    Of course, by the time all new cars sold in the United States are electric-only by some terrible CAFE-related mandate in the year 2042, those said cars will also be the size of a KFC bucket and cars the size of the Focus will be considered "land-yachts." So, if you all will excuse me, I'm going to put my balls in the microwave. I couldn't want kids any less than I do right now.

    Edited by black-knight
    • Upvote 3

    Share this comment

    Link to comment
    Share on other sites

    ^ I'm with B-K on perhaps missing the charge time thing in general.

    With standard home wiring, 18-20 hours makes this an every-OTHER-day car (come home at 5PM & plug in, car not ready until noon the next day).


    Share this comment

    Link to comment
    Share on other sites

    Apparently they have been building some of them...the Wikipedia article is about 5 years out of date.  Supposedly the range has been increased to 117 miles.  According to the C&D article below, sales haven't exceeded 2000 units in any calendar year so far...



    Edited by Cubical-aka-Moltar

    Share this comment

    Link to comment
    Share on other sites

    They sell decently up here due to govt rebates and the range bump, final price is just over 20k, about 10k less than a base Bolt, 5k less than an e-golf.




    Edited by frogger

    Share this comment

    Link to comment
    Share on other sites

    Your content will need to be approved by a moderator

    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.