Editor/Reporter - CheersandGears.com
January 24, 2012
The only way to tell the difference between the current Chevrolet Silverado and GMC Sierra is by slight differences in trim and equipment. That will be changing for the next generation models.
Mark Reuss, GM’s North American President said during an interview that the next generation pickup trucks, due out in 2014 will be more distinctive. The plan is to move the Sierra more upmarket with more standard equipment, more distinctive sheetmetal and corresponding higher sticker prices. A plan like this has worked for GMC's SUV lineup.
“I think you will see equipment and models attacked very differently. If we are going to carry two brands, we are going to make them pay their way,” said Reuss