Dave Zuchowski, the new CEO of Hyundai Motor America has some ideas for new products in segments where the company doesn't compete. The first is an addition of a third premium model to join alongside the Genesis and Equus.
"That's one of the conversations. I think it's fair to say that within a couple of years there may be another premium" nameplate. "That's a space where we think there's some opportunity," said Zuchowski to Automotive News
For the past couple of years, we've been hearing rumors of a compact luxury sedan to possibly compete with the likes of the BMW 3-Series. When asked about this, Zuchowski declined to comment.
The other model in consideration is a subcompact crossover.
"We're always looking at segments that we're not in right now that maybe we should be based on where the market's going. We're very intrigued by this B-segment CUV," said Zuchowski.
Source: Automotive News (Subscription Required)