• Sign in to follow this  
    Followers 0

    Hyundai Santa Cruz Has Been Given The Go-Ahead


    • Santa Cruz, It's Go!

    The Hyundai Santa Cruz has been a source of wonder - will they put into production or not? For the longest time, Hyundai's U.S. office say they wanted to do it, but it was the home office that had to make the final call. It seems we have a final decision.

     

    “We have made the decision. We have not made the announcement,” said Dave Zuchowski, president and CEO of Hyundai Motor America to Motor Trend.

     

    That decision is a yes.

     

    Zuchowski said they are busy at work on a production version. The Santa Cruz's design went in for a review earlier this month and they are close to finalizing it. The production model is expected to use the same platform as the Tucson and could use either a gas or diesel engine. Hyundai is working on a new four-cylinder diesel for the Genesis brand in Europe. Zuchowski said the diesel is possible for both the Santa Cruze and Santa Fe.

     

    But can Hyundai succeed with a car-based pickup? Subaru failed with the Baja from mid-2000s, while Honda is giving it another try with the second-generation Ridgeline. Zuchowski believes they can if they execute it and price it right.

     

    Motor Trend says to expect the Santa Cruz in 2018 as a 2019 model.

     

    Source: Motor Trend

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Should be interesting... Giving this the benefit of the doubt-I think it has a chance this time-but they need to market it!

    0

    Share this comment


    Link to comment
    Share on other sites

    I think a car based pickup can work.  You get better ride and handling with a unibody and not everyone buying a pick up is going to tow 6,000 lbs or haul 1500 lbs of mulch in the bed.   Look at hoe people fled body on frame SUVs in favor of crossovers with better ride and better fuel economy, because they weren't going off road or towing a huge boat.

    And pickups are a big segment without a lot of players, even if the Santa Cruz isn't a big seller compared to the Tacoma or Frontier, they could still sell 50,000 Santa Cruz per year, which is nothing to sneeze at.

    0

    Share this comment


    Link to comment
    Share on other sites

    This is why I think the Tesla pickup or any other Mini EV Pickup with a 1000lbs payload capacity would be a winner for city living folks who want a pickup to go to Home Depot and get their gardening needs.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      Hyundai Motor America Reports August Sales

      FOUNTAIN VALLEY, Calif., Sept. 1, 2016 /PRNewswire/ -- Riding the wave of hot CUV sales, Hyundai Motor America delivered its best August ever with sales up fractionally over one year ago while the company's luxury division kicked off sales of its new Genesis G80 mid-luxury sedan.
      Hyundai Division posts sales of 70,518 units
      "Strong performances by our family of CUVs led us to our best August ever," said Derrick Hatami, vice president of national sales for Hyundai Motor America.  "It's a similar story to the past couple of months we see continuing as the summer draws to a close."
      Santa Fe (up 69 percent), Santa Fe Sport (up 21 percent), and Tucson (up 15 percent) led the way.
      Genesis Division posts sales of 1,497 units
      For the first time, the company is reporting sales of the new Genesis luxury brand. As such, sales of the G80 mid-luxury sedan and, shortly, the all-new G90 luxury sedan, will be reported individually. "It's exciting to see our first G80s being delivered to customers and we're very happy with the reception it's receiving," said Erwin Raphael, general manager of Genesis in the U.S. market. "And I expect we'll see the first G90s getting to our dealers later this month, another milestone moment for our nascent brand."
      SALES BY BRAND
        AUG/2016
      AUG/2015
      CY/2016
      CY/2015
      HYUNDAI    
      70,518
      72,012
      519,581
      514,175
      GENESIS
      1,497
      0
      1,497
      0
      TOTAL
      72,015
      72,012
      521,078
      514,175
      MODELS
      CARLINE
      AUG/2016
      AUG/2015
      CY/2016
      CY/2015
      ACCENT      
      8,329
      4,733
      54,705
      44,985
      SONATA
      14,888
      21,818
      139,932
      141,556
      ELANTRA   
      20,733
      22,405
      137,668
      173,238
      SANTA FE
      15,176
      11,255
      86,948
      77,648
      AZERA
      398
      291
      3,356
      4,358
      TUCSON
      7,608
      6,609
      58,000
      33,151
      VELOSTER
      1,986
      2,276
      16,917
      15,537
      GENESIS
      1,317
      2,440
      20,818
      22,184
      EQUUS
      83
      185
      1,237
      1,518
      G80
      1,497
      0
      1,497
      0
    • By William Maley
      The Hyundai Santa Cruz has been a source of wonder - will they put into production or not? For the longest time, Hyundai's U.S. office say they wanted to do it, but it was the home office that had to make the final call. It seems we have a final decision.
       
      “We have made the decision. We have not made the announcement,” said Dave Zuchowski, president and CEO of Hyundai Motor America to Motor Trend.
       
      That decision is a yes.
       
      Zuchowski said they are busy at work on a production version. The Santa Cruz's design went in for a review earlier this month and they are close to finalizing it. The production model is expected to use the same platform as the Tucson and could use either a gas or diesel engine. Hyundai is working on a new four-cylinder diesel for the Genesis brand in Europe. Zuchowski said the diesel is possible for both the Santa Cruze and Santa Fe.
       
      But can Hyundai succeed with a car-based pickup? Subaru failed with the Baja from mid-2000s, while Honda is giving it another try with the second-generation Ridgeline. Zuchowski believes they can if they execute it and price it right.
       
      Motor Trend says to expect the Santa Cruz in 2018 as a 2019 model.
       
      Source: Motor Trend


      Click here to view the article
  • Recent Status Updates

  • Who's Online (See full list)