Jump to content
Create New...
  • 🚗 Your People Are Here. Get In.

    The internet is full of car content. This is the community.

    Cheers & Gears has been bringing enthusiasts together since 2001. Join the conversation, show off your garage, and find your people.

  • Drew Dowdell
    Drew Dowdell

    Hyundai Surprises in New York with 2027 Hyundai Boulder Concept

      Hyundai made a surprise appearance at the 2026 New York International Auto Show with the Boulder Concept, a body-on-frame SUV design study confirming the brand's plans to enter the midsize pickup truck segment with a production model targeted for 2030.

    2027 Hyundai Boulder Concept on the show floor at the 2026 New York International Auto ShowAt the 2026 New York International Auto Show, Hyundai made an appearance nobody had on their bingo card: the Boulder Concept, a body-on-frame SUV design study confirming the brand's intent to enter the midsize pickup truck segment. Hyundai CEO José Muñoz stated at the reveal that a production midsize pickup is targeted for delivery by 2030, representing just one of 36 new Hyundai vehicles planned for North America by that date.

    The move into body-on-frame is a significant step for Hyundai. The midsize truck segment, dominated by the Ford Ranger, Toyota Tacoma, and Chevrolet Colorado, has been one of the few areas where the brand had no competitive answer. The Boulder Concept, with its blunt upright stance and aggressive proportions, signals that Hyundai is taking this entry seriously.

    2027 Hyundai Boulder Concept front three-quarter view on rocky terrainExterior Design

    The Boulder's styling falls under what Hyundai calls "Art of Steel," a design language developed in collaboration with Hyundai Steel that treats the material's natural formability as a feature rather than something to minimize. The result is clean and muscular, with a flat hood, upright two-box silhouette, and squared-off proportions that make the vehicle's purpose clear at a glance. The entire exterior is finished in Liquid Titanium.

    Specific details worth noting include coach-style doors that open outward from a shared center pillar on both rows, dual fixed safari windows above the door glass that flood the cabin with light, and a low-profile roof rack with steel webbing between the rails for extra cargo capacity. Reflective material appears on the tow hooks and door handles, a practical touch for identifying the vehicle after dark on the trail. The spare tire mounts on the tailgate in full-size format (37x12.50R18 LT mud-terrain), the rear tailgate itself is double-hinged and opens from either side, and a power drop-down rear window accommodates long cargo or trail ventilation.

    2027 Hyundai Boulder Concept rear three-quarter view showing tailgate-mounted spare tireInside the Boulder

    The interior takes an approach that will resonate with anyone tired of swipe-and-tap cabin controls. Physical knobs and buttons handle the frequently-used functions, deliberately placed within easy reach for off-road use where a touchscreen becomes a frustration rather than a convenience. The cabin uses robust materials at grab points and high-wear surfaces, with a warm tan and rust-orange color palette throughout.

    Fold-out tray tables are built into the front seat backs, practical surfaces for a trail lunch or a quick work session in the field. Overhead, the dual safari fixed windows continue from the exterior design, providing natural light and sightlines to the surrounding terrain. A software-driven guidance system projects off-road navigation data across the windshield glass, functioning as what Hyundai describes as a digital co-pilot for unfamiliar terrain.

    2027 Hyundai Boulder Concept interior showing physical controls and tan and orange cabin

    The Road to Production

    Hyundai has committed that its future body-on-frame vehicles will be designed in America, developed for America, built in America, and forged with steel produced by Hyundai Steel's U.S. facilities. Hyundai Motor North America CEO Randy Parker characterized the midsize pickup as a "significant growth opportunity" and positioned the Boulder Concept as a clear signal of how the company is approaching the segment.

    The Boulder Concept is a pure design study. No powertrain has been announced, no production specifications are confirmed, and the vehicle itself will not head to showrooms in this form. What Hyundai has confirmed is the platform architecture, the target segment, and the intent to deliver a production midsize pickup by 2030.

     


    User Feedback

    Recommended Comments

    They better hurry before Nissan gets a new Xterra or Toyota gets a new FJ.  This off roader segment is getting pretty flooded, but Hyundai should do this and a pick up.  Chevy missed out with the Blazer, not sure what they were thinking.

    • Agree 1
    Link to comment
    Share on other sites

    21 hours ago, G. David Felt said:

    Very cool, probably far more reliable than the Ford Bronco's.

    Unless it's an EV, Hyundai/Kia aren't known for reliable ICE vehicles. 

    I couldn't find anything here that states if it's supposed to be ICE or EV. Did I miss it by chance? 

    Link to comment
    Share on other sites

    36 minutes ago, ccap41 said:

    Unless it's an EV, Hyundai/Kia aren't known for reliable ICE vehicles. 

    (Looks at the Wrangler and Bronco reliability history and chuckles).

     

    Hyundai/Kia should be fine with whatever ICE option that they put in this when looking at the competition. 

    • Agree 1
    Link to comment
    Share on other sites

    40 minutes ago, surreal1272 said:

    (Looks at the Wrangler and Bronco reliability history and chuckles).

    Haha right?! 

    Then again, I don't actually know what has been wrong with the Bronco. I know right out of the gate it had the horrid hardtop wind issue, but I don't actually know what's been wrong with it since. 

    Link to comment
    Share on other sites

    18 minutes ago, ccap41 said:

    Haha right?! 

    Then again, I don't actually know what has been wrong with the Bronco. I know right out of the gate it had the horrid hardtop wind issue, but I don't actually know what's been wrong with it since. 

    To sum it up for the Ford Bronco series:

    Engine and Mechanical Issues
    One of the most serious problems involves the 2.7-liter V6 EcoBoost engine, particularly in early Bronco Wildtrak models. Owners have reported sudden engine failures due to faulty valves, which can break and damage the engine block or head, sometimes before 5,000 miles. This issue is linked to a bad batch of valves produced between July and October 2021, and Ford has not issued a recall for it. Other engine concerns include misfires, rough idling, and check engine warnings, often resolved with software updates or sensor replacements. Fuel starvation and incorrect oil dipsticks have also caused engine damage in some cases. 

    Transmission complaints are less severe but include rough shifting at low speeds and delayed engagement from a stop. These issues are usually addressed with software updates or recalibration. 

    Electrical and Software Problems
    Electrical issues are common, including warning lights activating without cause, infotainment system glitches, and sensor errors. While these rarely prevent driving, they can lead to frequent dealership visits and affect owner confidence. Lane-keeping assist, traction control, and brake system alerts may also appear unexpectedly, particularly in newer models. 

    Build Quality and Exterior Concerns
    Owners report hardtop defects, such as cracking, delamination, and poor fit, especially in early removable hardtops. Ford has replaced some early hardtops with the updated MIC 2.0 version under warranty, but issues like honeycombing or leaks may persist. Other build-quality complaints include interior rattles, loose trim, and water leaks around roof panels. 

    Recalls and Safety Concerns
    The 2021 and 2022 Bronco models experienced multiple recalls and NHTSA complaints, including airbag sensor malfunctions, seatbelt latch problems, and windshield breakage. The 2022 model had nine recalls affecting over 175,000 vehicles, while the 2023 model had eight recalls with safety concerns like child safety lock malfunctions. Later models, such as 2023–2024, show fewer recalls and improved reliability.

    To sum up the Wrangler issues:

    Engine Problems: Certain models, with the 3.6-liter Pentastar V6, experienced oil contamination, misfires, rough idling, and valve timing issues, sometimes leading to engine seizure. 

    Electrical and Steering Issues: JL models had frame welding defects, “death wobble” steering problems, and Uconnect infotainment glitches, which were mostly resolved by mid-2019. 

    Rust and Frame Integrity: Older TJ models (1997–2006) are praised for mechanical simplicity but may suffer from rust and frame issues, especially in regions with heavy road salt use. 

    Recalls: Wranglers have had recalls for airbags, power steering, and, in 2025, fire risks in 4xe plug-in hybrid models.

    Link to comment
    Share on other sites

    1 hour ago, ccap41 said:

    Haha right?! 

    Then again, I don't actually know what has been wrong with the Bronco. I know right out of the gate it had the horrid hardtop wind issue, but I don't actually know what's been wrong with it since. 

    The Bronco has had more recalls than buyers lol. (I embellish but you get the point)

    Link to comment
    Share on other sites

    8 minutes ago, surreal1272 said:

    The Bronco has had more recalls than buyers lol. (I embellish but you get the point)

    I'm less concerned about recalls than actually blowing engines/transmissions early and needing warranty work. But, as David noted, the 2.7 sounds like it did have early issues and I have definitely read and watched videos where the 10spd isn't exactly smooth or doing what people want or expect it to do.

    Link to comment
    Share on other sites

    25 minutes ago, ccap41 said:

    I'm less concerned about recalls than actually blowing engines/transmissions early and needing warranty work. But, as David noted, the 2.7 sounds like it did have early issues and I have definitely read and watched videos where the 10spd isn't exactly smooth or doing what people want or expect it to do.

    The 10-speed has been problematic in most of the larger applications it’s in. Silverados and F-150s both having issues with it. It seems to be fine in the Cadillac sedans, though they did have a recall. 

    • Thanks 1
    Link to comment
    Share on other sites

    2 hours ago, ccap41 said:

    I'm less concerned about recalls than actually blowing engines/transmissions early and needing warranty work. But, as David noted, the 2.7 sounds like it did have early issues and I have definitely read and watched videos where the 10spd isn't exactly smooth or doing what people want or expect it to do.

    Perhaps you should look up the Bronco recalls regarding the engine(s) alone. Things like cracked fuel injectors are a little more than standard recall stuff. Those engines have had major teething issues from the jump and it hasn't stopped.

     

    My point here is that Hyundai/Kia will do just fine if we are going to bring up things like reliability with the competition. 

    Edited by surreal1272
    • Thanks 1
    • Agree 1
    Link to comment
    Share on other sites

    7 hours ago, ccap41 said:

    I'm less concerned about recalls than actually blowing engines/transmissions early and needing warranty work. But, as David noted, the 2.7 sounds like it did have early issues and I have definitely read and watched videos where the 10spd isn't exactly smooth or doing what people want or expect it to do.

     

    5 hours ago, surreal1272 said:

    Perhaps you should look up the Bronco recalls regarding the engine(s) alone. Things like cracked fuel injectors are a little more than standard recall stuff. Those engines have had major teething issues from the jump and it hasn't stopped.

     

    My point here is that Hyundai/Kia will do just fine if we are going to bring up things like reliability with the competition. 

    Is there a manufacturer that isn’t having major engine issues lately?  I think Subaru cleaned up their gasket issues. Mazda seems pretty safe, and…. That’s it?

    • Agree 1
    Link to comment
    Share on other sites

    51 minutes ago, Drew Dowdell said:

     

    Is there a manufacturer that isn’t having major engine issues lately?  I think Subaru cleaned up their gasket issues. Mazda seems pretty safe, and…. That’s it?

    Mazda has issued recalls affecting nearly 200,000 vehicles, primarily for wiring faults, suspension issues, and manufacturing defects that could impact safety.

    Recent and Notable Recalls
    Mazda3 and CX-3 (2013–2020): Close to 200,000 vehicles were recalled due to a wiring fault that may cause the rearview camera to flicker or display distorted images, increasing the risk of accidents. Owners will be contacted by Mazda when parts are available, and repairs are free of charge. 

    CX-60 and CX-90 (2023–2024): 860 diesel variants were recalled over unspecified issues affecting these SUVs. 

    CX-50 and CX-50 Hybrid (2025): 1,007 units were recalled for front suspension bolts not tightened properly, which could lead to loss of drive power. 

    Mazda3 (2018–2020): Previous recalls included software issues causing false automatic emergency braking and powertrain control module errors that could stall the engine. 

    Other recalls: Some Mazda models, including the Mazda 6, CX-5, CX-9, MX-5, and Mazda 2, have been affected by low-pressure fuel pump cracks and other safety-related defects. 

    Link to comment
    Share on other sites

    Just now, G. David Felt said:

    Mazda has issued recalls affecting nearly 200,000 vehicles, primarily for wiring faults, suspension issues, and manufacturing defects that could impact safety.

    Recent and Notable Recalls
    Mazda3 and CX-3 (2013–2020): Close to 200,000 vehicles were recalled due to a wiring fault that may cause the rearview camera to flicker or display distorted images, increasing the risk of accidents. Owners will be contacted by Mazda when parts are available, and repairs are free of charge. 

    CX-60 and CX-90 (2023–2024): 860 diesel variants were recalled over unspecified issues affecting these SUVs. 

    CX-50 and CX-50 Hybrid (2025): 1,007 units were recalled for front suspension bolts not tightened properly, which could lead to loss of drive power. 

    Mazda3 (2018–2020): Previous recalls included software issues causing false automatic emergency braking and powertrain control module errors that could stall the engine. 

    Other recalls: Some Mazda models, including the Mazda 6, CX-5, CX-9, MX-5, and Mazda 2, have been affected by low-pressure fuel pump cracks and other safety-related defects. 

    Except for the diesels, none of that is an engine issue. 

    • Agree 1
    Link to comment
    Share on other sites

    11 hours ago, Drew Dowdell said:

     

    Is there a manufacturer that isn’t having major engine issues lately?  I think Subaru cleaned up their gasket issues. Mazda seems pretty safe, and…. That’s it?

    That may be the case but the volume from Ford alone makes my case when bringing up Hyundai/Kia ICE reliability versus their competition. 

    • Agree 1
    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Independent Automotive Journalism

    25 years of honest automotive coverage — because someone has to do it.

    Cheers & Gears has never been filtered by manufacturer relationships or driven by algorithm. Just real people, real opinions, and a genuine love of cars. Subscribers keep the lights on and get an ad-light experience starting at $2.25/month.*

    View subscription options

    *A small number of ads feature member-exclusive coupon deals and will still appear.

  • Posts

    • What I was really going to say: If you celebrate it, Happy Easter. If not, enjoy the weekend.
    • I was referring more to the demographics.  I was driving around the Stone Mountain suburb of Atlanta, which a few people have tried to push toward a comeback, given that it has a little bohemian village at its center, and it hasn't worked.  Some of the junior sized McMansions look nice, but there are metal doors over the front doors.  Some of them also look neglected and they're not that old.  It might have been redneck at some point, hence the gun toting, but this is clearly a majority African-American neighborhood at this point and has been for a while.
    • Sorry to hear about your car @smk4565. I know it was special for you. That really sucks. They are fine on paper as long as you drive like a grandma, or not in NJ.
    • Yep, this is one of those things where the theoretical and mathematical equations just aren't equaling in the real world. On paper the 2.0T should be just fine and I'm sure the engineers have all ran specific tests and numbers saying this is the perfect configuration for their application(s) however, it just doesn't work out in the real world.
    • I agree that it does have far more space inside than a GLS, Escalade or any other full size SUV. Still feel that the Minivan scene would take off more if they were styled like an SUV and had AWD. I see now more of the Kia Minivan around the Seattle area than Chrysler, Toyota, or Honda and people I talk with love the style plus all the room inside. As @Drew Dowdell pointed out, I do hear that others wish the stow and go seats would be incorporated into other makes. I have to figure there is a patent issue or some legal issue as to why Honda, Toyota, Kia have not done it yet.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search