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  • William Maley
    William Maley

    By William Maley •

    Hyundai Wants To Cut Their Product Design Cycle By Half

      Hyundai's ambitious plan to cut down the time it takes for a vehicle to get into production

    Automakers know they have to stay on top of changing trends to be competitive or they'll end up behind the pack. That is currently the case with Hyundai as they are playing catch up to meet the growing demand for crossovers. But the company is readying an ambitious plan that will see their product design cycles cut in half.

    Luc Donckerwolke, senior vice president of design for Hyundai and Genesis tells Automotive News that he wants to cut the time that it takes from designing to production from about three years today to as little as a year and a half. 

    "As life cycles get shorter, they will get drastically shorter. I have no doubt design can be shortened by half," said Donckerwolke.

    To help with this plan, Hyundai has opened a new 330,000 square feet design studio at the company's Namyang R&D Center. The new studio is more than double the size of the old one and will allow designers for both Hyundai and Genesis to work on 25 projects at the same time. According to Donckerwolke, the studio is responsible for about 65 projects. The new studio is said to shave off 30 percent of the typical design cycle.

    While Hyundai and Genesis will share the building, designers for the two brands will be separated to keep influence from one another to a minimum. 

    Source: Automotive News (Subscription Required)

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    G. David Felt

    With EV's, I can truly see this happening as the complexity of ICE goes away, the skateboard concept allows one to really make radical changes to the body fast, build it, then bolt it to the Skate board and plug in the power / communication connections.

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    Drew Dowdell
    2 minutes ago, dfelt said:

    With EV's, I can truly see this happening as the complexity of ICE goes away, the skateboard concept allows one to really make radical changes to the body fast, build it, then bolt it to the Skate board and plug in the power / communication connections.

    This is true even in an EV with a regenerator.  Eventually, the regenerators are going to get smaller and of different configuration. It will just be something that sits on the skateboard.

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    G. David Felt
    11 minutes ago, Drew Dowdell said:

    This is true even in an EV with a regenerator.  Eventually, the regenerators are going to get smaller and of different configuration. It will just be something that sits on the skateboard.

    One of my favorite pictures is the BOLT Skateboard.

    2017-Chevrolet-Bolt-EV-Powertrain-Drive-Unit-and-Battery-007-1024x729.jpg

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    G. David Felt
    On 8/15/2017 at 8:26 PM, daves87rs said:

    I still to be convinced that this is a good thing. Rushing is not always a good thing....

    Be interesting to see how many lawsuits they get hit with on product built on this super short design cycle.

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  • Similar Content

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      No, I am saying when you look at the grand whole picture, EVs will outlast ICE. If you follow the link on what that write up is based on and I guess I should have just done this as it has far better info, but on the extreme end of 1.8% degradation, you still get a solid output in the way the EV will drive and handle. EV Battery Health Insights: Data From 10,000 Cars | Geotab This gives a pretty solid picture and even they state that every year the batteries get better and better, and degradation is reduced. Picking on just a few negative points without looking at the bigger picture is just one way a person can read this, I look at it as the positive of a less complex auto lasting longer than a far more complex auto. I feel strongly that Hybrids, while they have their place for long distant driving, is NOT the right solution for most who just drive locally and at that average 40 miles a day for commuting.
    • ccap41
      Random Thoughts Thread

      By ccap41 · Posted

      So you're saying the source you linked to say EVs last longer than ICE, is wrong? 
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      That is all the problems with Nissan Leaf current generation and Tesla where you have no insulation or proper management of the battery pack. Those auto companies that have gone 800V have done their work that it is not the issue it is stated to be.
    • ccap41
      Random Thoughts Thread

      By ccap41 · Posted

      What's even more ridiculous is that you basically need a climate controlled garage to really keep your battery in proper condition. So if I bought an EV without a garage, it will degrade faster than having a garage. It's a shame people buy EVs and then drive to work and park their cars OUTSITE...🙄 "Hot climates also increase battery degradation, so keep your EV in the shade if possible, especially when charging it."
    • ccap41
      Random Thoughts Thread

      By ccap41 · Posted

      So you're telling me your Escalade is making around 220hp now?!? Or would you say it feels just about as strong as it did when you first bought it? I would bet a good amount that it's making around 90% of it's original power numbers.  And one great thing about ICE is that they aren't getting worse year over year for just sitting or hardly getting used. Your article states that a battery will degrade year over year regardless of it being used or not. 

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