Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    "Auto Shows Are Dead" Says Volkswagen's Chairman

      Surprising for an auto executive to say this

    The talk about whether any of the major auto shows still matter has been going on for few years as a number of automakers pulling out has been increasing. But what you haven't heard is a major head of automaker questioning them, until now.

    “Motor shows are dead,” said Herbert Diess, chairman of the Volkswagen Group.

    “They are a product of the 1960s and they are not as relevant anymore. They’re not delivering what we want and they’re not delivering what car buyers want.”

    The Detroit Auto show is a poster child of this as automakers in the past few years have been pulling out. Reasons are numerous: Automakers are holding their own events as they can control the message and not fight with others for attention in the spotlight. It's also quite expensive as an automaker needs to design the exhibit, bring in labor to build and tear down, getting the vehicles to the show, and much more.

    Diess believes the likes of the Goodwood Festival of Speed could be one way for the auto show to evolve.

    “People need to see more interaction with the product. They expect it. Those days of relying on tradition are gone. It’s events like the Goodwood Festival of Speed that are showing us the modern way to show cars to people.”

    Organizers of the Detroit Auto Show are taking note. Earlier this week, organizers announced the show would be moving to June in 2020 and feature such things as rides and drives of new vehicles.

    Source: Motoring

    User Feedback

    Recommended Comments

    This is the autoshow's fault.  They've been approving everyone and anyone who could fog a mirror and who has posted on the internet ever. It's all about the control factor.  The manufacturers want to control who has access to the debut and instead of getting journalists and legitimate bloggers and influencers, they're getting Chinese competitive intelligence crawling over the car for the first 3 days of the show.

    • Agree 2
    Link to comment
    Share on other sites

    Auto-shows are very relevant if planned right. Detroit is their own fault for hosting it at a time of year that people do not want to go out in the weather for. Also, people want to do more than just look at an auto.

    Seattle auto-show has continued to grow due to innovation. Their is a place for little kids so that parents who want to compare, sit in and go back n forth between certain makes or models can do this while their kids are looked after.

    On top of this is the two drive options you have. One is a traditional drive onto the streets to see how the auto basically drives in real world traffic. Always popular for the car and truck crowd. Second one is the off-road obstacle course where one can see how an SUV/CUV/Truck handles. The guidance one gets on this is awesome.

    Today's Auto-show has to evolve into a family event with more than just a bunch of auto makes sitting on a show floor.

    • Agree 1
    Link to comment
    Share on other sites

    Went to the Cleveland show this year for the first time in 25 years, it was pretty good.   Was packed w/ people the rainy Saturday I was there, they had the Jeep indoor obstacle course, most all the cars were unlocked and some had to get in line to sit inside.   For a regional non-car premiering show, I thought it was pretty good..better than Phoenix, IMO.    And as far as new cars premiering at shows, that's usually of only interest to the journos I would think..

    Link to comment
    Share on other sites

    i think they get so much more mileage AND CONTROL over doing their promotion and marketing over the internet.  Why do a concept car anymore?  I remember going to the autoshow and every manufacturer had outrageous concept cars on big displays with models and stuff. 

    Now they show a new model or concept and it gets a lot more mileage for all the articles and exposure that way.

    But for the US, yes Detroit should be one of the premier auto shows so glad they are doing this here.

    Link to comment
    Share on other sites

    On ‎7‎/‎27‎/‎2018 at 1:52 PM, Cubical-aka-Moltar said:

    Went to the Cleveland show this year for the first time in 25 years, it was pretty good.   Was packed w/ people the rainy Saturday I was there, they had the Jeep indoor obstacle course, most all the cars were unlocked and some had to get in line to sit inside.   For a regional non-car premiering show, I thought it was pretty good..better than Phoenix, IMO.    And as far as new cars premiering at shows, that's usually of only interest to the journos I would think..

    The big auto shows are substantially different than the regional ones. I wouldn't be surprised if Cleveland is 1/4 the cost of Detroit.  It's not the regional auto shows that he's complaining about... it's the big media shows like Detroit, LA, NYC, Frankfurt, etc. 

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • I wonder what I'd do! It didn't mention where this was.  I'm guessing in and around Lake Tahoe.  It's a beautiful sport but an expensive sport ... and I don't have time to keep up with the trendy apparel and equipment, not to mention an orthopedic mishap. It's like a group of any other animals crossing the road!  I don't think black bears are looking to interact with humans. There are about 10 ski areas in and around Lake Tahoe.  My favorite one was Sierra Ski Ranch ... now renamed, so that dates me.  Northstar is very impressive and Boreal, next to I-80, is the easiest to reach.  My least favorite of the 4 I've been to was Kirkwood.  I was still under 30 and it was proof positive that a lot of way cool douchebag kids drop out (for a while) to work at ski areas.
    • AI is a pill.   Too bad, that could have been a beauty with a real car. I remember that AI Cutlass Supreme "amended" with that split grille found on full-size Oldsmobiles. There's some weird stuff going on in the opera window and at the rear, but I can't say that the grille is all that bad. I wonder how many of our members drew or sketched cars when they were kids or teens. *raises hand* Now, above is a real '82 Cutlass Calais with a 260 c.i. (4.3 L) V8. They saved the more elaborate egg crate grille in '82 for the Brougham and the Calais. Absence makes the heart grow fonder.
    • That's an AI image...looks like a mix of a Plymouth Duster and a Chevy Nova. 
    • Good morning This is what I really wanted to share. That's what Californians do ... share. Maybe not museum grade, but it works well. I don't know if that's a Ford, an AMC, or an old Buick Skylark!
    • Maybe I didn't use the right words.  It's overly supple and overly assisted in parking lots and when driving slowly on smaller streets.  It does not communicate much when there are lots of thick walls next to small roads and farms right beside me! After renting it, I read a review and it said that it doesn't corner or track very well, and that started getting annoying last night.   I drove a Citroen C3 here somewhere between 2019 and 2021. I believe I reviewed it.  First, I couldn't believe how smooth it was. It handled well in parking lots and was surprisingly smooth and agile on the highway, too.  It's not like you get two times the smoothness because the car costs two times as much. I have a friend who went for civil engineering at ASU.  He said that they used the same textbooks, for the most part, that they did at Berkeley.  So, with Berkeley being so much more prestigious, and with a much lower acceptance rate, it's not like you get two times a better civil engineering education there.  So my point is that for twice the money, the increase in drivability is not a ratable or linear relationship. I've come to see that the extra money in this BYD is all about the many bells and whistles that take about a week to learn. It's not that impressive on the highway and on rougher roads. I sort of like it on nicely asphalted urban streets at lower speeds and it has been getting respectable fuel mileage. I liked zooming around in that Citroen C3 with the side "Air Bump."  I had asked them for a smaller car instead and they told me that if it had to be automatic, it had to be this one.
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search