Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    "Auto Shows Are Dead" Says Volkswagen's Chairman

      Surprising for an auto executive to say this

    The talk about whether any of the major auto shows still matter has been going on for few years as a number of automakers pulling out has been increasing. But what you haven't heard is a major head of automaker questioning them, until now.

    “Motor shows are dead,” said Herbert Diess, chairman of the Volkswagen Group.

    “They are a product of the 1960s and they are not as relevant anymore. They’re not delivering what we want and they’re not delivering what car buyers want.”

    The Detroit Auto show is a poster child of this as automakers in the past few years have been pulling out. Reasons are numerous: Automakers are holding their own events as they can control the message and not fight with others for attention in the spotlight. It's also quite expensive as an automaker needs to design the exhibit, bring in labor to build and tear down, getting the vehicles to the show, and much more.

    Diess believes the likes of the Goodwood Festival of Speed could be one way for the auto show to evolve.

    “People need to see more interaction with the product. They expect it. Those days of relying on tradition are gone. It’s events like the Goodwood Festival of Speed that are showing us the modern way to show cars to people.”

    Organizers of the Detroit Auto Show are taking note. Earlier this week, organizers announced the show would be moving to June in 2020 and feature such things as rides and drives of new vehicles.

    Source: Motoring

    User Feedback

    Recommended Comments

    This is the autoshow's fault.  They've been approving everyone and anyone who could fog a mirror and who has posted on the internet ever. It's all about the control factor.  The manufacturers want to control who has access to the debut and instead of getting journalists and legitimate bloggers and influencers, they're getting Chinese competitive intelligence crawling over the car for the first 3 days of the show.

    • Agree 2
    Link to comment
    Share on other sites

    Auto-shows are very relevant if planned right. Detroit is their own fault for hosting it at a time of year that people do not want to go out in the weather for. Also, people want to do more than just look at an auto.

    Seattle auto-show has continued to grow due to innovation. Their is a place for little kids so that parents who want to compare, sit in and go back n forth between certain makes or models can do this while their kids are looked after.

    On top of this is the two drive options you have. One is a traditional drive onto the streets to see how the auto basically drives in real world traffic. Always popular for the car and truck crowd. Second one is the off-road obstacle course where one can see how an SUV/CUV/Truck handles. The guidance one gets on this is awesome.

    Today's Auto-show has to evolve into a family event with more than just a bunch of auto makes sitting on a show floor.

    • Agree 1
    Link to comment
    Share on other sites

    Went to the Cleveland show this year for the first time in 25 years, it was pretty good.   Was packed w/ people the rainy Saturday I was there, they had the Jeep indoor obstacle course, most all the cars were unlocked and some had to get in line to sit inside.   For a regional non-car premiering show, I thought it was pretty good..better than Phoenix, IMO.    And as far as new cars premiering at shows, that's usually of only interest to the journos I would think..

    Link to comment
    Share on other sites

    i think they get so much more mileage AND CONTROL over doing their promotion and marketing over the internet.  Why do a concept car anymore?  I remember going to the autoshow and every manufacturer had outrageous concept cars on big displays with models and stuff. 

    Now they show a new model or concept and it gets a lot more mileage for all the articles and exposure that way.

    But for the US, yes Detroit should be one of the premier auto shows so glad they are doing this here.

    Link to comment
    Share on other sites

    On ‎7‎/‎27‎/‎2018 at 1:52 PM, Cubical-aka-Moltar said:

    Went to the Cleveland show this year for the first time in 25 years, it was pretty good.   Was packed w/ people the rainy Saturday I was there, they had the Jeep indoor obstacle course, most all the cars were unlocked and some had to get in line to sit inside.   For a regional non-car premiering show, I thought it was pretty good..better than Phoenix, IMO.    And as far as new cars premiering at shows, that's usually of only interest to the journos I would think..

    The big auto shows are substantially different than the regional ones. I wouldn't be surprised if Cleveland is 1/4 the cost of Detroit.  It's not the regional auto shows that he's complaining about... it's the big media shows like Detroit, LA, NYC, Frankfurt, etc. 

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • The point is that going forward, Ford EVs: 1. This is a new way of assembling vehicles. The new production line is now a production tree with three branches that converge into one. 2. Ford has cut a lot of weight out of the platform. 4,000 fewer feet of wiring harness, 25% less fastener. Lower weight will mean more range with less battery. 3. LFP cells that are built in the US without cobalt or nickle. 4. Faster production, while overall production time will drop 15%, the assembly process will drop 40%. Ford will use some of that savings to in-source some component production. 5. 52,000 sq/ft expansion of Louisville facility. 6. Ford claims lower total cost to own than buying a 3-year old Model-Y. (I'd like to read the fine print on this one) 7. The way the components are assembled is now significantly more ergonomic, less twisting and bending for assembly workers. There was an audible gasp from someone in the crowd of assembly workers at the press event when the presenter said "You will never need to put a dash cluster through a door opening ever again". 8. The platform will allow many kinds of body styles including crossovers, sedans, and sport cars. The debut vehicle will arrive in 2027 as a mid-size truck.   Something that Tesla did with #1, #2 , and  #4 on that list a decade ago.  Something that GM is doing with #8 on that list with the Ultium platform as it was once called.   Something that Ford should have done from the very beginning when they came out with the Mach-E.  Tesla and SandY Monroe were tooting that for the Model 3.  I guess FoMoCo had to get the Mach-E out as fast as possible then though.   Dont get me wrong, I fully agree with your post 100%.  I was about to say better late than never, but I think with this Presidential administration, Ford will probably not survive Trump's presidency.  Nor Stellantis in the US.  And Im very iffy if GM survives too if the current tariff situation on Canadian steel and aluminium stays on.  Sad to say.         
    • They didn't even show a vehicle though, just said that in 2 years we'll have a pickup around $30,000.  Which probably means $30,990 plus a $1995 destination charge and you are at $33k before any options which will quickly push it to $40k.  They already have the Maverick in this same space. I don't see this as a "Model T" moment.  It would have to be $5k cheaper than the Maverick to get people to really start buying EV's en masse.  And where do they go with this, the Chinese already make midsize EV pickups for $25,000, so you can't see it overseas because the Chinese will win on price.   The Model T had years where it sold over a million units.  If Ford wants their new age Model T, then the vehicle has to be so good at such a price that you can't pass it up for a Rav4 or CRV.  This will be like the Equinox EV that was going to be $30k, but ended up more like $35k base and $40k for most of the ones at dealers and when the tax credit goes away sales will dry up.
    • Yup. The Canadian Premiers and Prime Minister Justin Trudeau (just before his resignation and our elections) decided to retaliate and target Red states because of tariffs and most importantly, the 51st state rhetoric. So...whiskey production and headquarters are mostly at Red States.  So off came the American booze from our Province owned and run liquor stores.   Jack Daniels CEO laughed at that as he said Ontario and Canadian liquor sales is but a mere 1 or 2 percent of Jack Daniels sales. Then he realized that his product is OFF the phoquing shelves and then he complained foul game play... But its definitely fine when his President declares annexation towards Canada...   Its OK for tariffs...  Maybe Jack Daniels might not be suffering too much, but the smaller Kentucky distilleries are in danger. Some are filing for bankruptcy. 9 billion dollar industry and one man has destroyed it.   Not too forget the tourism industry.   New York, Maine, Florida, Nevada and even California is feeling the pinch when Canadians decided to give Americans the middle finger.   Red States or even Blue...  When Trump STILL threatens annexation and most Americans are oblivious of that fact, never you mind empathy towards us Canadians...the middle finger and avoidance of anything American is a proper response from us Canadians. What is even sadder, American rights and freedoms are being stripped and yet not push back from American citizens.  THAT is just UNACCEPTABLE.   Fight for your rights people. Soon you wont have any.        Big Three CEOs and accountants keep begging Trump to ditch the tariffs. He wont ditch them.  He wants to control the Canadian steel and aluminium industry.  He cant and wont be able to.  For many reasons.  But he will destroy the American automotive industry waaaaaay before the US gets a smidgen of Canada's industry which will be a moot point at that juncture.  And Im afraid the damage is already done world wide.  Who in the phoque will buy GM, Ford or even Tesla EVs when the WORLD is hatin' on the US???!!! When the Chinese EV industry is already engulfing the planet with really affordable EVs...
    • @oldshurst442 You are so right about the auto industry. https://www.msn.com/en-us/news/politics/whitmer-told-trump-in-private-that-michigan-auto-jobs-depend-on-a-tariff-change-of-course/ar-AA1Kd8Y9?ocid=entnewsntp&pc=U531&cvid=5ad67b9cbe604a80b8b7a0853d63f085&ei=75 Since Trump returned to the White House, Michigan has lost 7,500 manufacturing jobs, according to the Bureau of Labor Statistics. In this story, you have this, but it is only a matter of time: Detroit Axle, a family-run auto parts distributor, has been one of the more vocal companies in Michigan about the impact of the tariffs. The company initially announced it might have to shut down a warehouse and lay off more than 100 workers, but later said it would be able to keep the facility open, at least for now. The fact is Idiot47 seems to think he can issue a statement and the next day all those jobs will appear and all work just fine. Fact is even with saying manufacturing must be done here, it will take years to build the factories, line up supplies and start building the products. Nothing can just happen overnight, but Idiot47 does not understand that.
    • Guess in this case my news feed was right as I have not read the story yet, but saw about the proclamation to remove all U.S. booze and return it. Taking away a market from the U.S. companies, one would hope would get these idiot CEOs to wake up and stop supporting Idiot47.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search