Jump to content
Get the Cheers & Gears App! ×
Create New...

Mini News: Mini May Allow Their Stand Alone Dealers To Move In with BMW

William Maley

Recommended Posts

Mini has been struggling in the U.S. for the past few as more consumers shun small cars. The brand which expected annual sales to total 100,000 vehicles by 2017, peaked at about 66,500 models in 2013 according to Automotive News. Sales through the first ten months of the years have totaled 37,359. This isn't good news for the 127 standalone Mini dealers in the U.S. as it makes it tough for owners to justify the investment. In 2016, 45 percent of Mini dealers reported being unprofitable. A year later, that number rose to 54 percent.

"As a dealer and a manufacturer you have a vision of where the brand is going, and you have to prepare for it. In this case, the vision now isn't what it was when some of these stores were built," explained Jason Willis, a member of the Mini National Dealer Council and general manager of fixed operations at Willis Auto Campus in Des Moines, Iowa.

Mini's parent company, BMW is considering various options to help improve profitability. One of the options on the table is allowing dealers to integrate Mini into their BMW stores. To make sure the brands stand apart, Mini is looking into having a separate showroom with dedicated employees for sales and service.

"We've given a lot of flexibility for the dealers to present ideas. This is to help make sure that, until our next wave of product, and the market becomes more favorable, our dealers each remain a strong and going concern," said Thomas Felbermair, vice president of Mini Region Americas.

But there comes an issue with this idea. Mini has 31 dealers that don't have a BMW dealership that they can integrate into. A spokesman for Mini said they "are looking at additional forms of support for stores that remain fully exclusive," but didn't expand into how they plan on doing that.

Source: Automotive News (Subscription Required)

View full article

Link to comment
Share on other sites

57 minutes ago, riviera74 said:

No need to have Mini in the USA.  It belongs in Europe.  Nobody here likes small cars.

Let me correct that for you, a very small select group of people like mini. The majority of Americans want something much bigger.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Who's Online   1 Member, 0 Anonymous, 46 Guests (See full list)

  • 2024 Acura TLX Refresh Pairs-Down Trim Levels

    A vehicle refresh can include updates to technology, slight design changes, and updates to interiors. For 2024, the Acura TLX is back with a few exterior design changes. The most prominent is the front-end with new grille. TLX still uses slim headlights but incorporates a better designed grille. At the side, both the regular TLX and A-Spec TLX come with new 19-inch five-spoke wheels in dark gray. Step-up to the Type S models come with 20-inch black wheels; Type S models can be had with high-perf


    Factorial Energy Opens Solid-State Battery Production Facility

    Factorial loves to quote Thomas Edison who in 1883 said the following: "The storage battery is, in my opinion, a catchpenny, a sensation, a mechanism for swindling the public by stock companies." Factorial states that this sentiment is true and has been held over the last 138 years till now. Investing in solid-state battery R&D over the last 6 years has allowed Factorial to create their proprietary FEST (Factorial Electrolyte System Technology). Factorial held their

    Automotive Industry

    Mazda unveils the Iconic SP concept

    At the 2023 Tokyo auto show, Mazda unveiled a sports car concept. Originally named Vision Study Model, the Iconic SP, utilizes an interesting engine combination. This hybrid-rotary-powered sports car uses the twin-rotor rotary engine as a generator to recharge the batteries. Iconic SP is around 10 inches longer than Mazda’s compact Miata. Although Mazda hasn't disclosed the number of electric motors, they are the main propulsion system. As a range-extending EV, that rotary engine doesn’t dr


  • Create New...

Hey there, we notice you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.


Write what you are looking for and press enter or click the search icon to begin your search