Average Transaction Price of Trucks Are Rising

William Maley

Staff Writer - CheersandGears.com

June 11, 2013

Pickup Trucks continue to be the lifeblood for the American automaker's financials. A very good thing since truck sales seems to be in very good health - in fact Automotive News says that truck sales are arguably healthier than they were pre-recession, despite the volume is still below pre-recession levels. How? The per-unit profit has increased massively, outpacing the industry average by more than double since 2005.

Edmunds says the average transaction price of pickup truck stands at $39,915 – a 8 percent increase (after inflation) when compared to 2005's average transaction price of $31,059.

How important are trucks to American automakers? Well a Morgan Stanley analyst says 90 percent of the Ford Motor Company's 2012 profits come from the F-Series. General Motors follows closely behind with two-thirds of their 2012 profits coming from the Chevrolet Silverado and GMC Sierra.

Analysts say the near-term future looks very good for trucks. Thanks to the recent increases in the housing market, truck sales are expected to keep climbing.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.