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    Convertible Sales Are Still Down


    William Maley

    Staff Writer - CheersandGears.com

    July 10, 2013

    Convertibles have a small slice of the new car market. That slice seems to shinking even further.

    According to data from R.L. Polk, sales of convertibles last year barely reached one percent. That's a major drop when compared to convertible sales of 1.6 percent in 2009 and 2 percent in 2006. In all, 151,636 convertibles were registered last year. While that is an increase in number of registations over the past few years, it still is lagging behind other vehicles.

    The reason for this? Automakers are putting more development into more volume models such as midsize sedans and crossovers.

    "They're sitting down and going through every potential product program and looking at the returns. When they see the volumes right now for convertibles, they're saying, 'Why would we do this?'" said R.L. Polk lead analyst Tom Libby.

    There is some new metal on the way within the next few years. Jaguar has launched the new F-Type, a new Mazda Miata with an Alfa Romeo twin is just around the corner, and we have such models as the Corvette to look forward to. The question is of course is can this new crop help turn the tide.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    convertibles are not necessities, they are toys. So you gotta have free $$$$ to get one, and nobody has any money laying around these days.

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    I hope we get away from the insistence that all convertibles need to be hard top convertibles.... that adds a lot of cost that isn't needed.

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    For example, there is a $6,180 price difference between the base VW Eos 2.0T and the VW Beetle Convertible 2.0T and a $9,655 price bump over the VW Beetle Convertible 2.5

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    As we move to high strength steel, I can see the convertible only being in the luxury segment and select pony car segment as a full sky roof that opens will be far more practical for people. So far I see more people buying auto's with a sky roof that opens over a convertible desire. Just too limited a use if you live anywhere other than California or Florida it seems.

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    What does high strength steel have to do with it. If anything, that would make it easier for manufacturers to make even safer convertibles.

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    He's saying that widespread use of high-strength steel allows its use beyond premium convertibles, such as for lower-cost and more practical sky roofs in vehicles people drive every day.

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    He's saying that widespread use of high-strength steel allows its use beyond premium convertibles, such as for lower-cost and more practical sky roofs in vehicles people drive every day.

    Exactly, Thank you :)

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    Convertibles are great winter cars here in AZ...I try and rent one for a week or so every year. When I have extra garage space eventually I want one as a summer/beach car.

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      Ford - Down 4.5% (199,696 Vehicles Sold This Month, 363,523 Vehicles Sold This Year)
      Genesis - 
      GMC - Up 17.2% (46,339 Vehicles Sold This Month, 83,663 Vehicles Sold This Year)
      Honda - Up 4.3% (110,822 Vehicles Sold This Month, 208,000 Vehicles Sold This Year)
      Hyundai - 
      Infiniti - Up 32.5% (13,737 Vehicles Sold This Month, 25,295 Vehicles Sold This Year)
      Jaguar - Up 130.4% (3,484 Vehicles Sold This Month, 6,423 Vehicles Sold This Year)
      Jeep - Down 15% (62,345 Vehicles Sold This Month, 120,760 Vehicles Sold This Year)
      Kia - Down 14.2% (42,673 Vehicles Sold This Month, 78,299 Vehicles Sold This Year)
      Land Rover - Down 10.4% (5,747 Vehicles Sold This Month, 11,910 Vehicles Sold This Year)
      Lexus - Down 20.6% (18,338 Vehicles Sold This Month, 33.910 Vehicles Sold This Year)
      Lincoln - Up 8.8% (8,744 Vehicles Sold This Month, 17,529 Vehicles Sold This Year)
      Maserati - Up 49% (1,087 Vehicles Sold This Month, 26,942 Vehicles Sold This Year)
      Mazda - Up 5.9% (22,824 Vehicles Sold This Month, 44,522 Vehicles Sold This Year)
      Mercedes-Benz - Up 6.9% (24,522 Vehicles Sold This Month, 50,049 Vehicles Sold This Year)
      Mercedes-Benz Vans - Up 10.8% (2,513 Vehicles Sold This Month, 4,562 Vehicles Sold This Year)
      MINI - Down 24.1% (2,154 Vehicles Sold This Month, 5,264 Vehicles Sold This Year)
      Mitsubishi - Up 38.8% (10,924 Vehicles Sold This Month, 17,381 Vehicles Sold This Year)
      Nissan - Up 1.2% (122,003 Vehicles Sold This Month, 222,764 Vehicles Sold This Year)
      Porsche - Up 2.1% (3,637 Vehicles Sold This Month, 8,239 Vehicles Sold This Year)
      Ram Trucks - Up 4% (42,785 Vehicles Sold This Month, 80,830 Vehicles Sold This Year)
      Smart - Down 17.5% (348 Vehicles Sold This Month, 672 Vehicles Sold This Year)
      Subaru - Up 8.3% (45,500 Vehicles Sold This Month, 89,379 Vehicles Sold This Year)
      Toyota - Up 5.4% (156,001 Vehicles Sold This Month, 283,447 Vehicles Sold This Year)
      Volkswagen - Up 12.65% (25,145 Vehicles Sold This Month, 48,655 Vehicles Sold This Year)
      Volvo - Down 11.6% (4,651 Vehicles Sold This Month, 8,123 Vehicles Sold This Year)

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