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    Convertible Sales Are Still Down


    William Maley

    Staff Writer - CheersandGears.com

    July 10, 2013

    Convertibles have a small slice of the new car market. That slice seems to shinking even further.

    According to data from R.L. Polk, sales of convertibles last year barely reached one percent. That's a major drop when compared to convertible sales of 1.6 percent in 2009 and 2 percent in 2006. In all, 151,636 convertibles were registered last year. While that is an increase in number of registations over the past few years, it still is lagging behind other vehicles.

    The reason for this? Automakers are putting more development into more volume models such as midsize sedans and crossovers.

    "They're sitting down and going through every potential product program and looking at the returns. When they see the volumes right now for convertibles, they're saying, 'Why would we do this?'" said R.L. Polk lead analyst Tom Libby.

    There is some new metal on the way within the next few years. Jaguar has launched the new F-Type, a new Mazda Miata with an Alfa Romeo twin is just around the corner, and we have such models as the Corvette to look forward to. The question is of course is can this new crop help turn the tide.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    convertibles are not necessities, they are toys. So you gotta have free $$$$ to get one, and nobody has any money laying around these days.

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    I hope we get away from the insistence that all convertibles need to be hard top convertibles.... that adds a lot of cost that isn't needed.

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    For example, there is a $6,180 price difference between the base VW Eos 2.0T and the VW Beetle Convertible 2.0T and a $9,655 price bump over the VW Beetle Convertible 2.5

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    As we move to high strength steel, I can see the convertible only being in the luxury segment and select pony car segment as a full sky roof that opens will be far more practical for people. So far I see more people buying auto's with a sky roof that opens over a convertible desire. Just too limited a use if you live anywhere other than California or Florida it seems.

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    What does high strength steel have to do with it. If anything, that would make it easier for manufacturers to make even safer convertibles.

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    He's saying that widespread use of high-strength steel allows its use beyond premium convertibles, such as for lower-cost and more practical sky roofs in vehicles people drive every day.

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    He's saying that widespread use of high-strength steel allows its use beyond premium convertibles, such as for lower-cost and more practical sky roofs in vehicles people drive every day.

    Exactly, Thank you :)

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    Convertibles are great winter cars here in AZ...I try and rent one for a week or so every year. When I have extra garage space eventually I want one as a summer/beach car.

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      Genesis - N/A (1,306 Vehicles Sold This Month, 5,215 Vehicles Sold So Far This Year)
      GMC - Up 14.1% (49,113 Vehicles Sold This Month, 483,213 Vehicles Sold So Far This Year)
      Honda - Up 7.9% (111,308 Vehicles Sold This Month, 1,333,253 Vehicles Sold So Far This Year)
      Hyundai - Up 2% (61,201 Vehicles Sold This Month, 707,485 Vehicles Sold So Far This Year)
      Infiniti - Up 3.6% (12,112 Vehicles Sold This Month, 120,095 Vehicles Sold So Far This Year)
      Jaguar - 
      Jeep - Down 12% (67,285 Vehicles Sold This Month, 843,217 Vehicles Sold So Far This Year)
      Kia - Up 15.3% (52,504 Vehicles Sold This Month, 593,245 Vehicles Sold So Far This Year)
      Land Rover - 
      Lexus - Down 1% (29,050 Vehicles Sold This Month, 290,046 Vehicles Sold So Far This Year)
      Lincoln - Up 19.1% (9,429 Vehicles Sold This Month, 98,933 Vehicles Sold So Far This Year)
      Maserati - Up 27.3% (1,380 Vehicles Sold This Month, 10.838 Vehicles Sold So Far This Year)
      Mazda - Down 3% (22,041 Vehicles Sold This Month, 269,019 Vehicles Sold So Far This Year)
      Mercedes-Benz - Up 1.1% (30,363 Vehicles Sold This Month, 308,226 Vehicles Sold So Far This Year)
      Mercedes-Benz Vans - Down 7.4% (2,564 Vehicles Sold This Month, 30,444 Vehicles Sold So Far This Year)
      MINI - Up 1.4% (4,507 Vehicles Sold This Month, 47,372 Vehicles Sold So Far This Year)
      Mitsubishi - Up 1.8% (6,896 Vehicles Sold This Month, 88,884 Vehicles Sold So Far This Year)
      Nissan - Up 8% (103,024 Vehicles Sold This Month, 1,291,585 Vehicles Sold So Far This Year)
      Porsche - Up 23.9% (5,513 Vehicles Sold This Month, 50,265 Vehicles Sold So Far This Year)
      Ram Trucks - Up 12% (42,511 Vehicles Sold This Month, 492,254 Vehicles Sold So Far This Year)
      smart - Down 15% (563 Vehicles Sold This Month, 5,025 Vehicles Sold So Far This Year)
      Subaru - Up 11.4% (51,308 Vehicles Sold This Month, 551,955 Vehicles Sold So Far This Year)
      Toyota - Up 5.3% (168,595 Vehicles Sold This Month, 1,916,313 Vehicles Sold So Far This Year)
      Volkswagen - Up 24.24% (29,672 Vehicles Sold This Month, 285,719 Vehicles Sold So Far This Year)
      Volvo - Up 11.9% (7,723 Vehicles Sold This Month, 72,595 Vehicles Sold So Far This Year)
    • By William Maley
      Volkswagen of America Reports November 2016 Sales Results
      Dec 1, 2016
      November sales totaled 29,672 units, an increase of 24.2 percent over November 2015 Tiguan sales totaled 4,516 units, an increase of 15.6 percent over November 2015 Passat sales totaled 6,441 units, an increase of 133.5 percent over November 2015 Golf SportWagen sales (which includes the  all-new Alltrack) totaled 2,174 units, an increase of 246 percent over November 2015 Herndon, VA — (December 1, 2016) Volkswagen of America, Inc. (VWoA) today reported sales of 29,672 units delivered in November 2016. Sales of the Golf SportWagen, which include the all-new Alltrack, increased by more than 200% over November 2015.
      November 2016 Sales
        November 16
      November 15
      Yr/Yr% change
      November  16
      YTD
      November  15
      YTD
      Yr/Yr%
      change
      Golf
                  1,340
                      774
      73.1%
                11,894
                18,066
      -34.2%
      GTI
                  2,216
                   1,963
      12.9%
                21,157
                21,300
      -0.7%
      Golf R
                     449
                      273
      64.5%
                  3,947
                  3,492
      13.0%
      e-Golf
                     305
                      472
      -35.4%
                  3,494
                  3,623
      -3.6%
      Golf SportWagen
                  2,174
                      628
      246.2%
                12,227
                13,112
      -6.7%
      Total Golf Family
                  6,484
                      4,110
      57.8%
                52,719
                59,593
      -11.5%
      Jetta Sedan
                10,212
                 11,021
      -7.3%
              108,023
              114,365
      -5.5%
      Jetta SportWagen       
      (now Golf SportWagen)
                        -  
                          1
      n/a
                         5
                  2,671
      -99.8%
      Total Jetta
                   10,212
      11,022
      -7.3%
      108,028
                117,036
      -7.7%
      Beetle Coupe
                     915
                      571
      60.2%
                  8,738
                12,067
      -27.6%
      Beetle Convertible
                     488
                      440
      10.9%
                  5,333
                  9,289
      -42.6%
      Total Beetle
                     1,403
                      1,011
      38.8%
      14,071
                  21,356
      -34.1%
      Eos*
                        -  
                      201
      n/a
                     387
                  2,751
      -85.9%
      Passat
                  6,441
                   2,759
      133.5%
                65,761
                74,611
      -11.9%
      CC
                     268
                      475
      -43.6%
                  2,863
                  5,643
      -49.3%
      Tiguan
                  4,516
                   3,907
      15.6%
                38,063
                30,943
      23.0%
      Touareg
                     348
                      397
      -12.3%
                  3,827
                  6,551
      -41.6%
      TOTAL
                     29,672
                      23,882
      24.24%
                  285,719
                  318,484
      -10.29%
      *Eos production ended in July 2015
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