Staff Writer - CheersandGears.com
December 7, 2013
The Suzuki Kizashi, a model that was loved by many automotive writers and journalists (your's truly included), but never made a mark on consumers, will not get a second chance. According to Drive.com.au, Suzuki is unlikely to develop a replacement model.
“That’s my headache. Kizashi was a very unlucky car,” said Suzuki’s Australian managing director Masaaki Kato.
“We had so many arguments about the question: how to handle Kizashi. At that time, frankly speaking, we should not have introduced the car into the market in 2009. But you see, we made a big investment to develop this car… after heavy and hard discussion, we decided to introduce this Kizashi.”
Aside from the poor timing of the launch, the Kizashi also had problems with poor brand recognition, and being in-between a compact and midsize sedan.
Kato also revealed that Suzuki was working on turbocharged and V6 versions, along with a wagon before the company scrapped them due to the poor sales.