Ralph Gilles: 2014 Cherokee's Styling Is An Evolutionary Step

Apparently the majority of Jeep customers want a square box, including myself. The XJ Cherokee sold like hot cakes it's entire run, the Liberty has sold well too. The Wrangler which is literally a box on wheels speaks for itself...

Suddenly it's 2019?

H'mm this guy clearly has never gone off road in any real 4x4. This plastic front nosed ugly kid is going to get broken up big time. It is NOT 2019, The customers have clearly stated they like the box on wheels look and if they wanted to get to this body style in 2019, then they should have started with a mild change towards that body style now and in 2 years taken it a bit farther and then in 2019 did this. Consumers expecially the off road crowd is not going to like this futuristic Jelly bean that is not really for the 4x4 crowd but aimed as a FWD CUV pavement only crowd.

The off-road crowd have the Wrangler and they spend 95% of the time on pavement anyways.

This vehicle looks great and entirely in-tune with what the majority of CUV buyers want these days. If self-appointed 'off-roaders' want to ChryCo to continue making Trail Rated Jeeps, they'd do well to hope the Cherokee makes money and cheer it on.

Fap I disagree, this should have been a Chrysler or Dodge CUV. The Jeep Brand has been very profitable with the marketing of going off trail in the rugged out doors world. I do not see this ugly CUV being needed under the Jeep Banner.

Fap's right. For people who actually buy new vehicles for offroading buy the Wrangler. Everyone loves the old Cherokee and old Grand Cherokees because they are cheap. Besides, the current Patriot and Compass are nothing trail rated despite being CUVs, and they do quite well in the bush. This, despite the fact that no one takes them off road. This will no doubt be trail rated in at least one form. Very few sane people would buy a brand new Jeep that wasn't a Wrangler (or a brand new vehicle in general), and then proceed to beat on it.

I'm still not sold on the front end styling, mainly the separate lamps though.

Fap I disagree, this should have been a Chrysler or Dodge CUV. The Jeep Brand has been very profitable with the marketing of going off trail in the rugged out doors world. I do not see this ugly CUV being needed under the Jeep Banner.

Key word in your quote is 'marketing.' BMW advertises its cars as having Nurburgring-beating pedigree and proceeds to make CUV's and a front-wheel drive vehicle. 99% of BMW's don't see the track.

All Jeep needs is for John and Jane Doe to be impressed when their Cherokee can ford a foot and a half of water on the road from a backed up drainage sewer in their neighbourhood. They're never going rock crawling and neither will anyone else

I haven't chimed in for awhile but I can't stay silent. The new Cherokee is stupid ugly. It makes the Aztek look attractive. Too much chrome for women to find attractive and headlights that are too feminine for a Jeep. The whole front needs to be reworked. Scrap the angry eyebrow LEDs, scrap the lower chrome fascia... oh they won't listen.