• Sign in to follow this  

    Land Rover Ponders A Bentayga Fighter


    • Land Rover wants to bring out a fighter against the Bentayga

    Land Rover is considering building a halo model for their Range Rover lineup to give the Bentley Bentayga some competition.

    "Why not? We've realized that the Range Rover has got this big expanse across its price range, so it's not a very big step to get into Bentayga country," said Gerry McGovern, Land Rover's design chief to Automotive News Europe.

    McGovern said that a Range Rover competitor to the Bentayga would have the edge as they have been doing the luxury SUV for much longer.

    "Bentley doesn't have the pedigree and authenticity in that particular sector. We've got unquestionable pedigree."

    McGovern went on to say that he would like to see the Range Rover family expand. Currently, there are four models in the lineup - Range Rover, Range Rover Sport, Evoque, and the upcoming Velar. The plans for expansion could cause some overlap, but McGovern doesn't see a problem with this.

    "I would argue you could have two Range Rovers exactly the same size but if they had two personalities then they would both have equal appeal but to different customers."

    Source: Automotive News Europe (Subscription Required)



      Report Article
    Sign in to follow this  


    User Feedback

    Recommended Comments

    I can see this and actually feel they would eat the Bentley lunch. I would take the Range Rover over the Bentley, hopefully better looking than the Bentley.

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.