Staff Writer - CheersandGears.com
August 29, 2013
Sometimes you have to admit the truth, even if its harsh. Case in point; Ford’s design chief J Mays recently told The Detroit News that Lincoln is 'not true luxury'.
“No, we’re not true luxury. We’re in an investment stage with Lincoln. We’ve probably got a 10-year investment to make,” Mays said.
Its easy to see Mays' point. Most of Lincoln's lineup are tarted-up Ford products. The first real product that shows Lincoln is trying to change its ways is the new MKZ. The model has some features such as a panoramic sunroof and push-button transmission that are unique to Lincoln. Mays explained that Lincoln has a “whole list of things” it will implement in future cars.
“Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, ‘That’s that particular brand.’”
Source: The Detroit News