• Sign in to follow this  
    Followers 0

    Ford's Design Chief Says Lincoln Isn't True Luxury


    William Maley

    Staff Writer - CheersandGears.com

    August 29, 2013

    Sometimes you have to admit the truth, even if its harsh. Case in point; Ford’s design chief J Mays recently told The Detroit News that Lincoln is 'not true luxury'.

    “No, we’re not true luxury. We’re in an investment stage with Lincoln. We’ve probably got a 10-year investment to make,” Mays said.

    Its easy to see Mays' point. Most of Lincoln's lineup are tarted-up Ford products. The first real product that shows Lincoln is trying to change its ways is the new MKZ. The model has some features such as a panoramic sunroof and push-button transmission that are unique to Lincoln. Mays explained that Lincoln has a “whole list of things” it will implement in future cars.

    “Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, ‘That’s that particular brand.’”

    Source: The Detroit News

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Lincoln has a long way to go to get to being a luxury brand. Good to hear they are admitting that most of the auto's are pigs with lipstick on them from the Ford Pig pen.

    0

    Share this comment


    Link to comment
    Share on other sites

    ^^Right now, maybe. That may not be true in the next decade.

    Right now, there really is no real reason to buy a Lincoln, even though I do find a few on the road down here. Not Cadillac or Lexus numbers, but some are out here.

    0

    Share this comment


    Link to comment
    Share on other sites

    It's like stating the obvious... it really doesn't matter if Ford thinks or thought Lincoln is/was true luxury. Consumers don't and they don't pay luxury dollars for Lincolns.

    0

    Share this comment


    Link to comment
    Share on other sites

    Yea come to think of it, I didn't really think much for Lincoln. Cadillac and maybe Buick are the only luxury cars around here as far as I'm concerned.

    0

    Share this comment


    Link to comment
    Share on other sites

    At least they state the truth, rather than live in a fantasy world. Really Lincoln should try to be the Buick-Chrysler competitor, and not even try to keep up with the luxury brands. They don't have the products to do it, and they aren't going to get them. Lincoln isn't going to come out with exclusive rear drive chassis, or 8-10 speed transmissions and new engines, etc. Ford should just shut Lincoln down, but like GMC, it probably turns a profit because there is so little money invested into it.

    0

    Share this comment


    Link to comment
    Share on other sites

    Lincoln lost its way a long time ago when they got rid of the big cars and started re-branding the smaller Ford cars. When I was growing up owning a Lincoln meant you were one of the upper class citizens who had a taste for the finer things in life. I don't even know what you would call today's Lincoln owners.

    Greg

    0

    Share this comment


    Link to comment
    Share on other sites

    Ford has destroyed Lincoln with their platinum line of auto's. There really is no luxury in Lincoln when you have the Ford units equal of better than what Lincoln can offer.

    At this point, better to be a Buick/Chrysler competitor and reboot the brand completely than to try and live in a fantasy world of so called luxury that does not exist.

    0

    Share this comment


    Link to comment
    Share on other sites

    I have to say they stated the truth and that matters the most. My dad used to drive a Lincoln many years ago, and have to say it doesn't compare when it comes to Lexus or Cadillacs. Again they stated the obvious.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. aust calais owner
      aust calais owner
      (54 years old)
    2. K.C.
      K.C.
      (51 years old)
  • Similar Content

    • By dfelt
      G. David Felt - Staff Writer Alternative Energy - www.cheersandgears.com
      NHTSA Probes Ford Explorer for Carbon Monoxide Exposure.

      From 2011 to 2017 over 450 official complaints have been filed with the NHTSA about carbon monoxide gas entering the cab of the Ford Explorer. Ford is stated to have settled lawsuits in Florida over this issue. In 2012 Ford issued a technical bulletin stating to use sealer and undercoating on explorers as they come in for service to address this issue. In 2014 this was combined with a software flash upgrade. Ford says there is no concern or safety risk, customers are encouraged to bring in their explorers for review by the dealership.
      NHTSA's investigation document is showing that owners are reporting little or no improvement after both service bulletins are applied. According to a CBS story, owners are also stating a strong sulfur or rotten egg smell continually comes into the cab.
      USA Today Story
    • By William Maley
      "SUVs are the top-selling segment in the U.S. That is why we are introducing five new SUVs in the U.S. by 2020," for the Ford brand, said Mark LaNeve, Ford vice president of U.S. marketing, sales and service in a statement this week. 
      We already know three of the five models: EcoSport in 2018, the electric compact crossover in 2019, and the Bronco in 2020. But what about the other two? Reuters has learned from supplier sources that the models in question will be based on Ford's next-generation Focus and Fiesta.
      Meanwhile, Lincoln will be getting an additional model to their crossover/utility lineup. Sources say it will be a midsize model sharing the underpinnings of the Explorer due in 2019. Currently, the model is known internally as Aviator and MKD. We hope Lincoln goes with the former and not the latter.
      Source: Reuters
      Pic Credit: NewspressUSA

      View full article
    • By William Maley
      "SUVs are the top-selling segment in the U.S. That is why we are introducing five new SUVs in the U.S. by 2020," for the Ford brand, said Mark LaNeve, Ford vice president of U.S. marketing, sales and service in a statement this week. 
      We already know three of the five models: EcoSport in 2018, the electric compact crossover in 2019, and the Bronco in 2020. But what about the other two? Reuters has learned from supplier sources that the models in question will be based on Ford's next-generation Focus and Fiesta.
      Meanwhile, Lincoln will be getting an additional model to their crossover/utility lineup. Sources say it will be a midsize model sharing the underpinnings of the Explorer due in 2019. Currently, the model is known internally as Aviator and MKD. We hope Lincoln goes with the former and not the latter.
      Source: Reuters
      Pic Credit: NewspressUSA
  • Recent Status Updates

    • Drew Dowdell

      Me: I'll take "Shopping" for $800.
      Alex:"This shopping location is popular on Sundays for groups of gay couples, families with small children, and college kids with parents in tow to gather."
      · 3 replies
    • Drew Dowdell

      @gmc Sierra Denali with manufacturer plates and a never used snow plow. Wonder what's going on here.
      · 2 replies
    • Drew Dowdell

      Wait a minute wait a minute.... Flynn commits an illegal act and the Republican reaction is "OMG! Who told on him? We have to find out who it was!!!"
      · 1 reply
  • Who's Online (See full list)