• Sign in to follow this  
    Followers 0

    Lincoln Dealers Not Happy With Slow Production Ramp-Up For MKZ


    By William Maley

    Staff Writer - CheersandGears.com

    February 12, 2013

    Right now isn't a good time to be Lincoln. Executives recently had to deal with frustrated dealers at National Automobile Dealers Association Convention and Expo in Orlando, FL. The frustrations stem from the lack of the new MKZ on dealer lots. Don Chalmers, a Ford and Lincoln dealer from New Mexico tells The Detroit News that with the lack of inventory, they're losing sales from customers who want to buy.

    Lincoln sales in January were to say in the least, abysmal. Total sales was around 4,191 vehicles, an 18% drop when compared to last year. MKZ sales suffered badly; Lincoln only sold 453 vehicles for the month, despite the MKZ having the biggest number of pre-orders in Lincoln history.

    The small number of sales is due to the numerous quality checks going on at Ford's Hermosillo, Mexico assembly plant to make sure each MKZ is just right. In fact, Ford is shipping some of the MKZs to a factory in Flat Rock, Michigan for a closer inspection. Analysts believe Ford is going to these measures to to avoid therecall issues that have plagued recent launches including the Escape and Fusion.

    Ford executives say Lincoln dealers won't have a full inventory of MKZs till April.

    Source: The Detroit News, Bloomberg

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Wow people are lined up with pre- orders to buy this homely looking thing? I sure don't want one! There is little to nothing here that even piques my interest. 4 cylinder engines. No shift lever on the overly larger center console. Uber complex dash. Tall plain ungainly styling. They even fitted the test cars with special performance tires that won't make it to production cars to get better skid pad numbers. I'll take a Caddy please.

    0

    Share this comment


    Link to comment
    Share on other sites

    Clearly this must be all those Tea Party Lemmings who like boring Toyota like auto's. The current product lineup of Lincoln is pathetic to say the least.

    0

    Share this comment


    Link to comment
    Share on other sites

    I sat in the new MKZ, and the interior shape is identical to the Fusion, the center stack just has different buttons and the door panels have leather and wood on them rather than the rubber/plastic stuff on the Ford. It is pathetic.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. schuby87
      schuby87
      (30 years old)
  • Similar Content

    • By William Maley
      Smart already finds itself in a small niche by selling small city cars in North America, but a new letter reveals that the brand will be entering an even smaller one.
      Automotive News obtained a letter from Dietmar Exler, CEO of Mercedes-Benz USA which says the brand will cease sales of gas-powered models by the end of this year, becoming an electric-only brand.
      “Developments within the micro-car segment present some challenges for the current Smart product portfolio. Therefore, with the launch of the fourth-generation Smart ForTwo electric drive this summer, the Smart lineup will consist exclusively of the zero-emissions Smart electric-drive coupe and cabrio in the U.S. and Canada,” Exler said in the letter. 
      Mercedes-Benz spokesman Rob Moran tells Automotive News the plan at the moment is to stop production of the gas model for North American in April and continue sales until all of the models are gone.
      Smart has never done well in the U.S. Their best year was in 2014 with 10,453 models sold. Since then, sales have been steadily declining thanks to low gas prices and consumers going towards crossovers. In 2016, Smart only sold 6,211 models.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Smart already finds itself in a small niche by selling small city cars in North America, but a new letter reveals that the brand will be entering an even smaller one.
      Automotive News obtained a letter from Dietmar Exler, CEO of Mercedes-Benz USA which says the brand will cease sales of gas-powered models by the end of this year, becoming an electric-only brand.
      “Developments within the micro-car segment present some challenges for the current Smart product portfolio. Therefore, with the launch of the fourth-generation Smart ForTwo electric drive this summer, the Smart lineup will consist exclusively of the zero-emissions Smart electric-drive coupe and cabrio in the U.S. and Canada,” Exler said in the letter. 
      Mercedes-Benz spokesman Rob Moran tells Automotive News the plan at the moment is to stop production of the gas model for North American in April and continue sales until all of the models are gone.
      Smart has never done well in the U.S. Their best year was in 2014 with 10,453 models sold. Since then, sales have been steadily declining thanks to low gas prices and consumers going towards crossovers. In 2016, Smart only sold 6,211 models.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Hatchbacks have never sold well in the U.S., but that could be changing thanks to new entrants and hotted-up models. According to a forecast done by IHS Markit, sales of hatchbacks are projected climb 19 percent this year. By 2020, the firm projects sales of 567,000 hatchbacks. What has changed?
      Some of this comes down to hatchbacks finding a niche market. Michelle Malcho, spokeswoman for Chevy cars and crossovers tells The Detroit News that active, urban buyers who are wanting a bit more functionality with their vehicle are turning to hatchbacks.
      “I think the U.S. likes the functional thought. The hatch for some people offers that without stepping up to that next level ... It really does fit what you need to do on a daily basis,” said Malcho.
      Helping out are new models and hotted-up versions. The Chevrolet Cruze hatchback made up 10 percent of the model's total sales in January. Over at Ford, the sales of hotted-up versions of the Fiesta and Focus grew 21 percent last year.
      But Stephanie Brinley, senior analyst with IHS Automotive cautions this will only cause a slight spur some growth in the compact class.
      “Hatchback sales have not traditionally been good in the U.S. It’s a relatively small opportunity ... they should help stem the losses in the (small car) segment,” said Brinley.
      “The cars are just so much better than they were, and it’s no longer a penalty (to drive a hatchback). It’s taking a while, but people are starting to understand.”
      Source: The Detroit News

      View full article
    • By William Maley
      Hatchbacks have never sold well in the U.S., but that could be changing thanks to new entrants and hotted-up models. According to a forecast done by IHS Markit, sales of hatchbacks are projected climb 19 percent this year. By 2020, the firm projects sales of 567,000 hatchbacks. What has changed?
      Some of this comes down to hatchbacks finding a niche market. Michelle Malcho, spokeswoman for Chevy cars and crossovers tells The Detroit News that active, urban buyers who are wanting a bit more functionality with their vehicle are turning to hatchbacks.
      “I think the U.S. likes the functional thought. The hatch for some people offers that without stepping up to that next level ... It really does fit what you need to do on a daily basis,” said Malcho.
      Helping out are new models and hotted-up versions. The Chevrolet Cruze hatchback made up 10 percent of the model's total sales in January. Over at Ford, the sales of hotted-up versions of the Fiesta and Focus grew 21 percent last year.
      But Stephanie Brinley, senior analyst with IHS Automotive cautions this will only cause a slight spur some growth in the compact class.
      “Hatchback sales have not traditionally been good in the U.S. It’s a relatively small opportunity ... they should help stem the losses in the (small car) segment,” said Brinley.
      “The cars are just so much better than they were, and it’s no longer a penalty (to drive a hatchback). It’s taking a while, but people are starting to understand.”
      Source: The Detroit News
    • By William Maley
      "SUVs are the top-selling segment in the U.S. That is why we are introducing five new SUVs in the U.S. by 2020," for the Ford brand, said Mark LaNeve, Ford vice president of U.S. marketing, sales and service in a statement this week. 
      We already know three of the five models: EcoSport in 2018, the electric compact crossover in 2019, and the Bronco in 2020. But what about the other two? Reuters has learned from supplier sources that the models in question will be based on Ford's next-generation Focus and Fiesta.
      Meanwhile, Lincoln will be getting an additional model to their crossover/utility lineup. Sources say it will be a midsize model sharing the underpinnings of the Explorer due in 2019. Currently, the model is known internally as Aviator and MKD. We hope Lincoln goes with the former and not the latter.
      Source: Reuters
      Pic Credit: NewspressUSA

      View full article
  • Recent Status Updates

  • Who's Online (See full list)