By William Maley
Staff Writer - CheersandGears.com
April 16, 2013
Mercedes-Benz is preparing an all out attack with the BMW 3-Series when the next-generation C-Class when it goes on sale next summer.
The current C-Class has been making some inroads into the 3-Series. Comparing just the sedan variants, the C-Class sold 70,493 C-Classes in North America last year – just 4,690 fewer than the 3-Series sedan in the same timeframe. However, the 3-Series has a much bigger lineup that includes a sedan, wagon, coupe, convertible, hybrid, and diesel. Mercedes-Benz has the C-Class sedan and coupe. Compare them again with their entire model lineup and the 3-Series has a huge lead. In 2012, BMW moved 99,602 3-Series vehicles. Mercedes-Benz only moved 81,697 C-Class vehicles.
"We were fighting the 3 series with two arms tied behind our back, and now we will change that," Mercedes-Benz USA CEO Steve Cannon said in an interview with Automotive News.
When the new C-Class goes on sale next summer, it will initially debut as a sedan. That will be followed by a coupe and convertible in 2015. Sometime thereafter will be a diesel, hybrid, and all-wheel drive models.
Source: Automotive News (Subscription Required)