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  • William Maley
    William Maley

    Nissan Isn't Giving Up on the Z

      Never gonna give you up, never gonna make you cry

    “It’s an interesting question because there is a lot of passion people this vehicle. This vehicle is still very alive but at the same time it is in a segment that is gradually declining, so that is making the [business] case more difficult," said Philippe Klein, Nissan's chief planning officer when asked about a successor to the 370Z back in October.

    “We have also the GT-R, with which we still believe there is some good potential from this, and we are in the same category starting to make a lot of effort on the Nismo side. Which is another way to offer excitement to our customers leveraging the more conventional side. We have no intention to quit excitement but we’re going to make it happen in different ways.”

    This sparked speculation that either the 370Z would be going the way of the dodo bird or go a completely different route. It seems death isn't on the table for the Z car.

    "The Z is a difficult market. It is rather shrinking worldwide. But we still believe there is a place for the Z and we want to keep it alive, and that's what we're working on," said Klein to Automotive News at the Detroit Auto Show earlier this month.

    "That's for the midterm. For the long term, there are other considerations. If we do a complete new vehicle, what should it be to keep the passion alive? And we're working very seriously on this — how we can keep the Z alive and refreshing and what would be the next generation?"

    Those are very good questions to be asking considering how many people are taken with the likes of SUVs, crossovers, and trucks. Not helping are government regulations on safety and fuel economy that has required automakers to add more equipment, which in turn causes vehicle weight to increase. Not a good thing for a model that is marketed as a lightweight and affordable sports car.

    "The passion is there," said Klein. "The question is how can we refresh it and what will be the breakthrough for the long term?"

    Source: Automotive News (Subscription Required)



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    Life for the Z car I can see as an EV Pocket Rocket.

    Nissan needs to take inspiration from Tesla with Roadster 2.0 and build a Z EV 1.0 that competes on the level of the Tesla. That is where they will gain fans and sales as a Halo auto of EV power.

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    19 minutes ago, dfelt said:

    Life for the Z car I can see as an EV Pocket Rocket.

    Nissan needs to take inspiration from Tesla with Roadster 2.0 and build a Z EV 1.0 that competes on the level of the Tesla. That is where they will gain fans and sales as a Halo auto of EV power.

    That is pretty much the only way I can see it still going...otherwise it really doesn't have a place at Nissan any more...

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    The problem with the 370Z is the price.   And it always has been.  The convertible has no back seat, the coupe I can't even remember if there was a back seat some years, if there was it was probably too small to use.  So it is too small also.  And it isn't cheap like a BRZ or Miata, they want V8 Mustang money for a smaller, less powerful less equipped car.

    The Z could work with a base 4 cylinder for $24,900 with a V6 model at $28,900

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    38 minutes ago, smk4565 said:

    The problem with the 370Z is the price.   And it always has been.  The convertible has no back seat, the coupe I can't even remember if there was a back seat some years, if there was it was probably too small to use.  So it is too small also.  And it isn't cheap like a BRZ or Miata, they want V8 Mustang money for a smaller, less powerful less equipped car.

    The Z could work with a base 4 cylinder for $24,900 with a V6 model at $28,900

    Sounds like you want to return the Z to its 1970s/80s roots as a Corvette alternative for half price.

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    31 minutes ago, riviera74 said:

    Sounds like you want to return the Z to its 1970s/80s roots as a Corvette alternative for half price.

    That would be cool...something like a Nissan competitor to the 86.  But with more variations...more a pure sports car than a GT.

    1 hour ago, smk4565 said:

    The problem with the 370Z is the price.   And it always has been.  The convertible has no back seat, the coupe I can't even remember if there was a back seat some years, if there was it was probably too small to use.  So it is too small also.  And it isn't cheap like a BRZ or Miata, they want V8 Mustang money for a smaller, less powerful less equipped car. 

    There were 4 seat 2+2 variations for 4 generations of Zs from the mid-70s to the mid-90s.  350Z and 370Z have been 2 seaters only, no need for a 4 seater with the G35/37 coupes.   I've driven a '90 300ZX TT and an '04 350Z, they definitely had their appeal..fun cars. 

    Edited by Cubical-aka-Moltar

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    The Camaro and Mustang have a back seat though, not offering a back seat in the Z has been a sales killer.  Pricing a base model Z 4 or 5 thousand dollars above a Mustang is a sales killer also. 

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    4 hours ago, riviera74 said:

    Sounds like you want to return the Z to its 1970s/80s roots as a Corvette alternative for half price.

    Gotta do something......no one even cares about the car....nothing separates it from the rest of the field.....

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      You would think that Nissan has forgotten about the 370Z, considering not much has been done to it in some time. But the Japanese automaker wants to make it clear they haven't forgotten about their sports car. They have been quietly working on the next-generation model.
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      Source: Nissan
      Press Release is on Page 2


      New Nissan Z Proto looks to the future, inspired by its past
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      In Franklin, just south of Nashville, hundreds of Z owners and enthusiasts watched the Z Proto's Yokohama debut on big screens from their vehicles in a socially distanced event– part of a weeklong schedule of activities during the 33rd annual International Z Convention (ZCON).
      First hinted at in a brand teaser video, "Nissan A-Z," shown in May, the Nissan Z Proto pays full respect to 50 years of Z heritage. At the same time, it's a thoroughly modern sports car.
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      Yellow accents are found throughout the cabin, including stitching on the instrument panel. The seats feature special accent piping and layered seat material to create depth.
      Sports car joy: an exhilarating, dynamic performer
      The original Z was built to bring the joy and excitement of sports car ownership to as many people as possible.
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      Z Proto specifications*
      Engine
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      Transmission
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      (an automatic option is also in development)
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      Width
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      Front: 255/40R19
      Rear: 285/35R19

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      You would think that Nissan has forgotten about the 370Z, considering not much has been done to it in some time. But the Japanese automaker wants to make it clear they haven't forgotten about their sports car. They have been quietly working on the next-generation model.
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      Source: Nissan
      Press Release is on Page 2


      New Nissan Z Proto looks to the future, inspired by its past
      NASHVILLE, Tenn. – The new Z is coming.
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      "Our designers made countless studies and sketches as we researched each generation and what made them a success," Albaisa said. "Ultimately, we decided the Z Proto should travel between the decades, including the future."
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      "The LED headlights have two half-circles that hark back to the Japan market-only 240ZG of the 70s," Albaisa explained. "The ZG has clear dome lenses over the headlight buckets, which under light give off two circular reflections over each headlight. We liked that unique characteristic and discovered that it naturally fit with the Z's identity."
      The link to the original Z is most striking when viewing the Z Proto from the side. The roofline flows from the nose to the squared-off rear to create a distinctive first-generation Z profile whose rear edge was slightly lower than the front fender height giving the Z its unique posture. The signature transition from the rear quarter glass to the low-slung position of the rear tail adds to the effect.
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      Designed to fit driver and passenger like a glove, the Z Proto's cabin seamlessly blends modern technology with vintage Z touches.
      The interior design team sought advice from professional motorsports legends to give the Z Proto an ideal sports car cabin, both for road and track. This can be seen in the Z's instrumentation. All vital information is found in the 12.3-inch digital meter display and arranged to help the driver grasp it at a glance, such as the redline shift point at the twelve o-clock position.
      The new, deep dish steering wheel offers the driver quick access controls without losing its vintage aesthetic.
      Yellow accents are found throughout the cabin, including stitching on the instrument panel. The seats feature special accent piping and layered seat material to create depth.
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      The original Z was built to bring the joy and excitement of sports car ownership to as many people as possible.
      "The Z has always been a strong dynamic performer, making it easy for customers to enjoy its capabilities and feel as connected as possible to the car," said Hiroshi Tamura, chief product specialist of the Z Proto. "This has been true through all its generations, and this is what drives our passion to innovate and challenge the norm."
      Each new generation had a more powerful engine, although the Z is about more than power increases.
      "Z is more than just powerful and agile," Tamura continued. "It is designed to create a connection with the driver, for the car to be a 'dance partner' for their on-road adventures."
      Make no mistake though, the Z Proto packs a powerful punch. Under the elongated hood is an enhanced V6 twin-turbocharged engine mated to a six-speed manual gearbox. As a prototype, work is now underway to synchronize the power with the grace and control that has defined the Z for the past 50 years.
      "Nissan is transforming its business," said Uchida. "This summer, we unveiled the ground breaking all-electric Nissan Ariya crossover, which represents the future of mobility. Even as we open this new chapter, the Z, its heritage and passion, express who we are and has been shaping our DNA for over fifty years."
      Nissan Z Proto Specifications
      Z Proto specifications*
      Engine
      V6 twin turbo
      Transmission
      6-speed manual
      (an automatic option is also in development)
      Length
      172.5 inches
      Width
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      51.6 inches
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      Front: 255/40R19
      Rear: 285/35R19
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