Jump to content
Create New...
  • Drew Dowdell
    Drew Dowdell

    Nissan Readies the Guillotine for its Model Lineup

      ...It's not just employees that will be leaving Nissan...

    There's one disadvantage to being partially owned by the French, they know how to cut things off when they need to. We reported last week that due to lagging sales and plunging profits, Nissan was readying to layoff 12,500 employees globally, or 9% of their global workforce. It seems that other cuts are on the way as well, though we may not see as much of it here in the U.S.

    Along with the 9% cut in jobs will be around 10% of its global lineup as well.  First to go will be the low-end models in developing markets like India. Their overseas brand Datsun could see the bulk of the cuts, but the US will lose models as well. Expect coupes and hatchbacks to be the first to go, the Versa hatchback for example will not be returning for 2020, replaced by the more crossover-like Kicks. Which coupe might die? The Nissan 370Z, the Nissan GT-R, and the Infiniti Q60 are prime targets.  Deliveries of the Infiniti Q60 are down 48.8% as of June. In Sedan-Land, the Maxima fell 30% and the Altima, which is all-new, is down 12.1%. 

    But it isn't just cars that could get kicked to the curb.  The Nissan Titan sales are down 22.6%, selling a mere 18,026 copies in the first half of this year. This trails even the slow selling Toyota Tundra by some 36,000 units. The Murano is down 33% year to date. 

    So if you're wondering which models may have their head in the Guillotine, take a look at our Sales Figure Ticker for Nissan for June and put a big red question mark on them. 

    User Feedback

    Recommended Comments

    Here is my thoughts on what I would kill off. I circled them in red. I would think dump those models and bring in a couple modern CUV type auto's as replacements.

    NissanCuts.jpg

    Link to comment
    Share on other sites

    12 minutes ago, dfelt said:

    Here is my thoughts on what I would kill off. I circled them in red. I would think dump those models and bring in a couple modern CUV type auto's as replacements.

    NissanCuts.jpg

    Juke is already dead in the US, but not overseas.  I wouldn't be surprised to see Sentra go.

    • Agree 1
    Link to comment
    Share on other sites

    Leaf is down 10% YTD?? Don't folks recognize progress when they see it?

    6000 units out of 654,000 units is 9/10ths of 1 percent. Perhaps it needs to be circled in red too.

    Edited by balthazar
    • Thanks 2
    Link to comment
    Share on other sites

    7 minutes ago, balthazar said:

    Leaf is down 10% YTD?? Don't folks recognize progress when they see it?

    6000 units out of 654,000 units is 9/10ths of 1 percent. Perhaps it needs to be circled in red too.

    Leaf is sold globally, Titan is not. 

    Link to comment
    Share on other sites

    The Nissan Titan/Armada and the Infiniti QX80 do not sell well here at all.  None of those three are truly competitive in this market.  All three can go right now (and close that factory in Canton, MS while they are at it)!

    Several others can go too, but I doubt that Nissan will end the Z.  I do wonder if Renault will do some real cost-cutting in France, or will Paris intervene?

    Link to comment
    Share on other sites

    Easy fix to the sedan lineup, change Altima name to Maxima and offer awd with the top engine (which it currently isn’t). This puts the Maxima nameplate vs Camry and Accord.  Rename the next gen Sentra the Altima to be a Civic/Corolla fighter.  Kill the current Maxima.  

    Titan/Armada/QX80 either need serious overhaul, like multi-billion dollar overhaul or killed off.

    Link to comment
    Share on other sites

    4 hours ago, dfelt said:

    Here is my thoughts on what I would kill off. I circled them in red. I would think dump those models and bring in a couple modern CUV type auto's as replacements.

    NissanCuts.jpg

    Trucks would go-they still offer profit even with lower sales.

    What you are looking at about an 80% cut on the car side though.....

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Posts

    • Who would like a donut? This 1936 Packard 120B Convertible Coupe was simply stunning at the Packard Museum in Warren, Ohio over the weekend. It has a 232 c.i. inline 8 cylinder that makes 120 hp @ 3800 rpm and 225 lb-ft at 2,000 rpm. In spite of its size, it only weighs in at 3,535 lbs, less than a base Ford Maverick (3,550)        
    • XBOX Game players should be happy. Cadillac CT4 & CT5 Blackwing editions will be part of Forza Horizon 5 Xbox game release. Cadillac CT4-V Blackwing and CT5-V Blackwing Sedans Debut in ‘Forza Horizon 5’ Quote: Both cars will be offered as seasonal rewards that players can earn by completing challenges and progressing through the “Forza Horizon 5” seasonal playlist. The CT5-V Blackwing will be available to players as a seasonal reward from April 6 to April 12, 2023. The CT4-V Blackwing will be available to players as a seasonal reward from April 20 to April 26, 2023.  
    • Ford Confirms ramping up of EV production limited till new battery plants come online.  Ford CEO says battery supply is EV production constraint (electrek.co) This gives GM a chance to surpass Ford as they will have much more battery production coming online this year with two truck launches and two SUV launches. GM could take #2 and next year even challenge Tesla for the sales crown of EVs. Interesting times we live in.
    • As I have stated so many times, ramping up production of EVs is constrained by part production such as battery packs. Ford has confirmed that ramping up production of the F150 is limited due to available battery packs at this time. Ford CEO says battery supply is EV production constraint (electrek.co)
    • Additional not good news for Tesla, but should benefit if Ford and GM are paying attention to long life of the battery packs. Tesla Roadster Batteries Are Failing, Revealing End Of Life Symptoms (insideevs.com)

This is the Call To Action(CTA)

×
×
  • Create New...

Write what you are looking for and press enter or click the search icon to begin your search