• Sign in to follow this  
    Followers 0

    Yutaka Katayama - 'Father of the Z' - Dies At 105


    • A sad day for Nissan and Z fans


    Yutaka Katayama, a former executive for Nissan and "father of the Z,"passed away this week at the age 105 due to heart failure. His son Mitsuo confirmed the news to The Associated Press.

    Katayama has a long history with Nissan as he joined the company back in 1935. He held many roles at the company dealing with marketing and publicity. Many consider his greatest achievement to be the person who gave life to the original Datsun Z sports car.

    "A car is a horse. I want to drive a thoroughbred that's in tune with my heartbeat, but not something that's too dressed up for someone like me," said Katayama to The Associated Press in a 2002 interview.

    His other achievement was bringing Nissan into U.S. via the Datsun brand.

    "His greatest achievement, I think, was the fact that he was able to give many American Datsun dealers their own success story," said Mitsuo Katayama.

    Katayama would retire from Nissan in 1977. He was inducted into to both the American and Japanese Automotive Hall of Fame.

    Yutaka Katayama is survived by his wife, four children, 11 grandchildren, and 18 great-grandchildren.

    Source: Associated Press, Nissan

    Press Release is on Page 2


    Nissan legend Yutaka Katayama, aka “Mr. K,” dies at 105

    YOKOHAMA, Japan – Nissan legend Yutaka Katayama, the man known as “Mr. K,” has died. He was 105.

    Katayama ran Nissan’s U.S. operations from in the 1970s and is widely known as the father of the Datsun Z, the world-class affordable sports car. He retired from Nissan in 1977.

    In September last year, Katayama granted a rare three-part interview with the Nissan Global Media Center in which he reflects on nearly 80 years in the car business.

    Born in September 1909, in what is now Hamamatsu, Shizuoka Prefecture, Mr. K joined the company in 1935 and was assigned to the Administration Department, first handling publicity and then advertising.

    He made one of the first color films of a Datsun on Japanese roads and later filmed motor sport races across the globe, raising the bar for decades of visual story telling ahead.

    With a love of cars and a flare for promotion, he built the Datsun brand, Nissan's initial brand name in the U.S., from scratch.

    He had first visited the U.S. as an assistant on a high-speed vessel carrying raw silk in 1927 while a student at Keio University.

    In his storied career, he was team manager as two Datsun 210s were entered in a grueling rally circumnavigating the Australian continent. The subsequent victory instantly catapulted the brand into worldwide renown and set the stage for Datsun exports.

    Notably, he put together the key concepts for the Z-car, contributing significantly to the birth of an exceptional sports car still revered by driving enthusiasts.

    Retiring in 1977, he was later inducted into the American Automotive Hall of Fame in 1998 for ushering in a generation of vehicles that redefined the American car market, as well as the Japan Automotive Hall of Fame for pioneering deeds on both sides of the Pacific.

    Among other key achievements, Katayama promoted the first All-Japan Motor Show in 1954, as well as laid the foundations for Nissan North America.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    WOW, What an awesome man. I wish we had more with passion like his to push for mid level fun auto's at reasonable prices. He will be missed but not forgotten. Z was one of the early cars I liked growing up from Japan.

    0

    Share this comment


    Link to comment
    Share on other sites

    My heart and prayers goes out to his family. Such a great man! At least we will all have his great invention to remember in our hearts and lives!

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Similar Content

    • By William Maley
      The past few years has seen Nissan expanding their lineup of NISMO performance models around the world. But that isn't enough as Nissan plans on expanding NISMO into more markets.
      To that end, the company announced a new unit called the NISMO Cars Business Unit. This will be part of Autech Japan, Inc - a Nissan group company that convert vehicles for disabled drivers and tunes performance vehicles. Nissan hopes that the new unit combined with the efforts Nissan Motorsports International Co., Ltd. and other group companies can deliver more NISMO products in a shorter timeframe.
      "As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars. With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International.
      Nissan doesn't make any mention of what models are under consideration for the NISMO treatment. Currently, Nissan sells NISMO versions of the 370Z, GT-R, Juke, and Sentra in the U.S.
      Source: Nissan 
      Press Release is on Page 2


      Nissan sets up new unit to boost NISMO road car business
      More high-performance models to be rolled out globally YOKOHAMA, Japan – Nissan Motor Co., Ltd. has set up a new unit to expand its NISMO road car business by making a greater range of models available to customers in more markets.
      The NISMO Cars Business Department is part of Autech Japan, Inc., a Nissan group company that makes converted vehicles. Using talent from Nissan, Autech, Nissan Motorsports International Co., Ltd. and other group companies, it will plan and develop more appealing products in a shorter time.
      Nissan plans to expand the range of NISMO road cars to new segments, market them more globally and boost the lineup in existing markets, including Japan, North America, Europe and the Middle East. This will help increase sales of NISMO cars, which are now about 15,000 units a year.
      Nissan introduced the NISMO brand to its mainstream model lineup in 2013 to bring customers more innovations and excitement. Featuring performance and styling developed through NISMO's motorsports activities, the cars offer a sporty driving experience combined with Nissan's quality, reliability and durability.
      NISMO road cars introduced so far include the GT-R, 370Z, JUKE and Sentra in the U.S. – plus the Note and Patrol in markets outside the U.S.
      "As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International. "With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever."
      The new business unit will also work with Nissan Motorsports International on marketing. This includes showing NISMO road cars at Nissan dealerships and showrooms and holding events and activities for NISMO car owners.

      View full article
    • By William Maley
      The past few years has seen Nissan expanding their lineup of NISMO performance models around the world. But that isn't enough as Nissan plans on expanding NISMO into more markets.
      To that end, the company announced a new unit called the NISMO Cars Business Unit. This will be part of Autech Japan, Inc - a Nissan group company that convert vehicles for disabled drivers and tunes performance vehicles. Nissan hopes that the new unit combined with the efforts Nissan Motorsports International Co., Ltd. and other group companies can deliver more NISMO products in a shorter timeframe.
      "As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars. With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International.
      Nissan doesn't make any mention of what models are under consideration for the NISMO treatment. Currently, Nissan sells NISMO versions of the 370Z, GT-R, Juke, and Sentra in the U.S.
      Source: Nissan 
      Press Release is on Page 2


      Nissan sets up new unit to boost NISMO road car business
      More high-performance models to be rolled out globally YOKOHAMA, Japan – Nissan Motor Co., Ltd. has set up a new unit to expand its NISMO road car business by making a greater range of models available to customers in more markets.
      The NISMO Cars Business Department is part of Autech Japan, Inc., a Nissan group company that makes converted vehicles. Using talent from Nissan, Autech, Nissan Motorsports International Co., Ltd. and other group companies, it will plan and develop more appealing products in a shorter time.
      Nissan plans to expand the range of NISMO road cars to new segments, market them more globally and boost the lineup in existing markets, including Japan, North America, Europe and the Middle East. This will help increase sales of NISMO cars, which are now about 15,000 units a year.
      Nissan introduced the NISMO brand to its mainstream model lineup in 2013 to bring customers more innovations and excitement. Featuring performance and styling developed through NISMO's motorsports activities, the cars offer a sporty driving experience combined with Nissan's quality, reliability and durability.
      NISMO road cars introduced so far include the GT-R, 370Z, JUKE and Sentra in the U.S. – plus the Note and Patrol in markets outside the U.S.
      "As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International. "With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever."
      The new business unit will also work with Nissan Motorsports International on marketing. This includes showing NISMO road cars at Nissan dealerships and showrooms and holding events and activities for NISMO car owners.
    • By William Maley
      The midsize truck class has been seeing a bit of resurgence over the past couple of years thanks to GM's all-new midsizers (Chevrolet Colorado and GMC Canyon) and Toyota doing a refresh to the Tacoma. Even the Nissan Frontier, a truck that hasn't changed since its redesign back in 2005 saw its sales increased by 47 percent last year. But when compared to the current crop of trucks, the Frontier lacks many of the features and touches other models have.
      But that could be changing.
      “The Frontier has a future. Trucks are in our DNA, we’ve been doing them for a long time,” said Christian Meunier, senior vice president at Nissan North America during a roundtable discussion with reporters.
      A possible candidate is the Nissan Navara, sold elsewhere in the world. But Meunier put a stop to this idea.
      “We’ll do something better than the Navara,” he said, adding that the Navara is a bit more of a lifestyle vehicle, “like a Honda Ridgeline.”
      “We like real trucks.”
      (Author's Note: We're wondering if anyone at Nissan North America has driven the Navara as many of the reviews we have been reading about say it is a real truck in terms of ride and capability. -WM)
      Meunier also said that with the recent acquisition of Mitsubishi could play a role with the new Frontier. Like Nissan, Mitsubishi has a fair amount of expertise with midsize trucks and the two could collaborate with developing a new model.
      One item still up in the air is when we could see a new Frontier. Meunier didn't give a timeframe during the discussion.
      Source: AutoGuide

      View full article
    • By William Maley
      The midsize truck class has been seeing a bit of resurgence over the past couple of years thanks to GM's all-new midsizers (Chevrolet Colorado and GMC Canyon) and Toyota doing a refresh to the Tacoma. Even the Nissan Frontier, a truck that hasn't changed since its redesign back in 2005 saw its sales increased by 47 percent last year. But when compared to the current crop of trucks, the Frontier lacks many of the features and touches other models have.
      But that could be changing.
      “The Frontier has a future. Trucks are in our DNA, we’ve been doing them for a long time,” said Christian Meunier, senior vice president at Nissan North America during a roundtable discussion with reporters.
      A possible candidate is the Nissan Navara, sold elsewhere in the world. But Meunier put a stop to this idea.
      “We’ll do something better than the Navara,” he said, adding that the Navara is a bit more of a lifestyle vehicle, “like a Honda Ridgeline.”
      “We like real trucks.”
      (Author's Note: We're wondering if anyone at Nissan North America has driven the Navara as many of the reviews we have been reading about say it is a real truck in terms of ride and capability. -WM)
      Meunier also said that with the recent acquisition of Mitsubishi could play a role with the new Frontier. Like Nissan, Mitsubishi has a fair amount of expertise with midsize trucks and the two could collaborate with developing a new model.
      One item still up in the air is when we could see a new Frontier. Meunier didn't give a timeframe during the discussion.
      Source: AutoGuide
    • By William Maley
      Nissan Group reports March 2017 U.S. sales
      NASHVILLE, Tenn. – Nissan Group today announced U.S. sales in March 2017 set an all-time record at 168,832 units, an increase of 3 percent over the prior year.
      Nissan highlights:
      Nissan Division finished March with 150,566 sales, up 1 percent and also the best month on record. Overall sales of Nissan crossovers, trucks and SUVs set an all-time record, up 26 percent. Sales of the Rogue compact crossover set a March record at 39,512, up 43 percent. Sales of the Pathfinder SUV had an all-time record month at 10,442, up 20 percent. Nissan TITAN sales climbed to 5,539, up 335 percent. Nissan Armada finished the month up 215 percent, with 3,094 sales. NISSAN DIVISION
      MARCH
       
      MARCH
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      Nissan Division Total
      150,566
       
      149,784
       
      0.5
       
      373,330
       
      217,760
       
      71.4
      Versa
      12,336
       
      16,244
       
      -24.1
       
      31,075
       
      36,499
       
      -14.9
      Sentra
      21,960
       
      26,201
       
      -16.2
       
      51,414
       
      62,944
       
      -18.3
      Cube
      0
       
      3
       
      -100.0
       
      0
       
      13
       
      -100.0
      Altima
      28,511
       
      34,856
       
      -18.2
       
      73,985
       
      85,332
       
      -13.3
      Maxima
      6,961
       
      6,588
       
      5.7
       
      15,597
       
      16,225
       
      -3.9
      LEAF
      1,478
       
      1,246
       
      18.6
       
      3,287
       
      2,931
       
      12.1
      Juke
      1,487
       
      2,498
       
      -40.5
       
      4,088
       
      5,871
       
      -30.4
      370Z
      500
       
      576
       
      -13.2
       
      1,248
       
      1,344
       
      -7.1
      GT-R
      75
       
      66
       
      13.6
       
      195
       
      162
       
      20.4
      Total Car
      73,308
       
      88,278
       
      -17.0
       
      180,889
       
      211,321
       
      -14.4
      Frontier
      6,973
       
      8,198
       
      -14.9
       
      15,566
       
      21,395
       
      -27.2
      Titan
      5,539
       
      1,274
       
      334.8
       
      11,295
       
      3,271
       
      245.3
      Xterra
      1
       
      0
       
      N/A
       
      1
       
      28
       
      -96.4
      Pathfinder
      10,442
       
      8,713
       
      19.8
       
      26,720
       
      22,408
       
      19.2
      Armada
      3,094
       
      981
       
      215.4
       
      7,291
       
      2,848
       
      156.0
      Rogue
      39,512
       
      27,713
       
      42.6
       
      101,421
       
      69,036
       
      46.9
      Murano
      7,317
       
      8,657
       
      -15.5
       
      17,249
       
      21,618
       
      -20.2
      Quest
      620
       
      1,763
       
      -64.8
       
      3,870
       
      5,750
       
      -32.7
      NV
      1,863
       
      1,791
       
      4.0
       
      4,533
       
      4,517
       
      0.4
      NV200
      1,897
       
      2,416
       
      -21.5
       
      4,495
       
      5,352
       
      -16
      Total Truck
      77,258
       
      61,506
       
      25.6
       
      192,441
       
      156,223
       
      23.2
       
       
       
       
       
       
       
       
       
      156,223
       
       
      INFINITI
      MARCH
       
      MARCH
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      Infiniti Total
      18,266
       
      13,775
       
      32.6
       
      43,561
       
      32,660
       
      33.4
      Infiniti Q40
      0
       
      22
       
      -100.0
       
      0
       
      48
       
      -100.0
      Infiniti Q50
      3,800
       
      5,590
       
      -32.0
       
      10,450
       
      11,868
       
      -11.9
      Infiniti Q60
      1,829
       
      105
       
      1641.9
       
      3,371
       
      409
       
      724.2
      Infiniti Q70
      1,072
       
      577
       
      85.8
       
      1,962
       
      1,563
       
      25.5
      Infiniti QX30
      2,960
       
      0
       
      0.0
       
      6,532
       
      0
       
      0.0
      Infiniti QX50
      1,724
       
      1,512
       
      14.0
       
      4,318
       
      3,902
       
      10.7
      Infiniti QX60
      3,821
       
      3,905
       
      -2.2
       
      8,668
       
      9,007
       
      -3.8
      Infiniti QX70
      1,077
       
      661
       
      62.9
       
      2,905
       
      1,809
       
      60.6
      Infiniti QX80
      1,983
       
      1,403
       
      41.3
       
      5,355
       
      4,054
       
      32.1
      Total Car
      6,701
       
      6,294
       
      6.5
       
      15,783
       
      13,888
       
      13.6
      Total Truck
      11,565
       
      7,481
       
      54.6
       
      27,778
       
      18,772
       
      48.0
       
       
       
       
       
       
       
       
       
       
       
       
      NISSAN GROUP
      MARCH
       
      MARCH
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      TOTAL VEHICLE
      168,832
       
      163,559
       
      3.2
       
      416,891
       
      250,420
       
      66.5
      Total Car
      80,009
       
      94,572
       
      -15.4
       
      196,672
       
      225,209
       
      -12.7
      Total Truck
      88,823
       
      68,987
       
      28.8
       
      220,219
       
      174,995
       
      25.8
      Selling days
      27
       
      27
       
       
       
      75
       
      75
       
       
       
  • Recent Status Updates

  • Who's Online (See full list)