Editor/Reporter - CheersandGears.com
February 20, 2012
Opel/Vauxhall are trying to position themselves as premium car brand for Europe. One problem; their only “flagship” model is the Insignia. CEO Karl-Friedrich Stracke said the brand needs more of them.
“I believe we need a top of the line car, to be positioned in the luxury segment. The Insignia car has done a great job of showing we can make premium-like products, but establishing ourselves properly in this territory will be a long journey.”
Stracke went onto say,
“We would also benefit from launching a large crossover, something to fight the BMW X5 and Mercedes ML, and possibly another roadster — a car with a deeper connection into the company than the Opel-Vauxhall VX220 (which everyone knows was a Lotus underneath) and the Opel Speedster that came from the Pontiac Solstice and Saturn Sky.”
If Stracke was to get his wish, the flagship would have to wait until four new models were introduced.