Staff Writer - CheersandGears.com
September 23, 2013
Chrysler is taking the Ram 1500 Rumble Bee Concept out to dealer shows to gauge reception and find out from dealers if the concept should become a production model.
"We will take it to some dealer shows and talk to dealers. We try to listen to the dealers. They know their marketplace," said Dave Sowers, Ram's head of marketing.
"It is something that we could execute.”
However if the Rumble Bee is given the green light, there will be a few items that will be left out.
"Some of the things that we put on the truck weren't volume production possible for us. That flat yellow paint would be a little bit of a challenge in the plant and the actual bee in the shifter would be tough to execute," said Sowers.