By William Maley
Staff Writer - CheersandGears.com
March 24, 2013
The Ford Raptor doesn't have any competition. Okay, you could make the argument that the Ram Runner is the closest one. The difference between the two is that the Raptor is built on the production line, while the Ram Runner is built at a dealership after a buyer buys the modifications necessary.
That could be an item of the past for Ram as Chrysler debates whether to offer it as a production model.
“My boss would really like us to try to do a little more research on the Raptor and how it does (in the market),” said Pat Dougherty, the vice president of Mopar parts, sales and field operations. “If we could see that the volume was significant enough that it makes sense to do it, we’ll do it. But if we don’t, then we’ll continue to do it the way we do it.”
Source: Wards Auto
William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
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