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    July 2012 - Mazda


    MAZDA REPORTS JULY SALES

    - Mazda SKYACTIV TECHNOLOGY accounts for more than half of total vehicle sales for the month of July-

    IRVINE, Calif. (August 1, 2012) - Mazda North American Operations (MNAO) today reported July U.S. sales of 19,318 vehicles, representing a decrease of 7.0 percent versus last year. Year-to-date sales through July are up 13.9 percent (13.9 percent DSR) versus last year, with 163,115 vehicles sold.

    Key July sales notes:

    • In the U.S., since the addition of the Mazda CX-5 to the SKYACTIV TECHNOLOGY vehicle line-up, SKYACTIV vehicle sales have increased from 24.0 percent (February 2012) to 60.0 perecent of total vehicle sales for the month of July.
    • MX-5 Miata continued to stay hot this Summer with an increase of 3.7 percent over July of 2011.

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    User Feedback


    This good news for Mazda, thought I still do not see them as a stand alone player in the long run.

    Weird part is that everything I read on their web site really did not give me a clear picture of what SkyActive technology really is till I read this older story on it and now feel I have a good grasp on what this is all about.

    http://www.autoweek.com/article/20110805/CARREVIEWS/110809919

    Masda really needs to change their marketing as their commercials leave one still wondering just what the hell is SkyActive technology?

    I figure if a gear head like me is left to search for better answers, how is my wife who watched the same commercials and asked what were they trying to sell me? A car or something else called SkyActive technology?

    That right there tells you their marketing is a failure.

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    i think they will and deserve to. the miata is very important to the mazda image, but the failure of the mazda6 to sell over the last few years is what has really done mazda in. CX-5 is blasting out of showrooms. Mazda3 has a good track record. New Mazda6 needs to be a hit for Mazda to make out alright.

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      February
      2016
      DSR** %
      Change
      MoM %
      Change
      February
      2017
      February
      2016
      DSR** %
      Change
      YoY %
      Change
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      -5.0%
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      108,079
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      -7.2%
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      15.3%
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      109,939
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      103
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      201
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      0
      0.0%
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      0
      0
      0.0%
      0.0%
            Honda Division
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      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
            Acura Division
      0
      0
      0.0%
      0.0%
      0
      0
      0.0%
      0.0%
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      106,212
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      50,134
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      27
      0
      0.0%
      0.0%
      69
      0
      0.0%
      0.0%
            CR-Z
      118
      128
      -7.8%
      -7.8%
      207
      320
      -35.3%
      -35.3%
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      3,764
      3,647
      3.2%
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      6,842
      6,742
      1.5%
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            INSIGHT
      0
      0
      0.0%
      0.0%
      1
      19
      -94.7%
      -94.7%
                                      CROSSTOUR
      3
      190
      -98.4%
      -98.4%
      3
      456
      -99.3%
      -99.3%
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      31,898
      25,250
      26.3%
      26.3%
      61,185
      44,458
      37.6%
      37.6%
            HR-V
      6,354
      4,940
      28.6%
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      12,043
      9,117
      32.1%
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            ODYSSEY
      6,800
      8,994
      -24.4%
      -24.4%
      13,300
      16,215
      -18.0%
      -18.0%
            PILOT
      8,099
      9,572
      -15.4%
      -15.4%
      15,279
      18,133
      -15.7%
      -15.7%
            RIDGELINE
      3,265
      -1
      -326,600.0%
      -326,600.0%
      5,946
      1
      594,500.0%
      594,500.0%
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      1,867
      68
      2,645.6%
      2,645.6%
      3,578
      139
      2,474.1%
      2,474.1%
                    Memo: Civic Hybrid
      8
      143
      -94.4%
      -94.4%
      24
      304
      -92.1%
      -92.1%
          Acura Division Total
      10,864
      12,773
      -14.9%
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      20,066
      23,023
      -12.8%
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      739
      1,500
      -50.7%
      -50.7%
      1,432
      2,733
      -47.6%
      -47.6%
            NSX
      46
      0
      0.0%
      0.0%
      96
      0
      0.0%
      0.0%
            RLX / RL
      103
      103
      0.0%
      0.0%
      183
      201
      -9.0%
      -9.0%
            TLX
      2,406
      3,080
      -21.9%
      -21.9%
      4,309
      5,319
      -19.0%
      -19.0%
                                      MDX
      3,541
      4,292
      -17.5%
      -17.5%
      6,815
      7,868
      -13.4%
      -13.4%
            RDX
      4,029
      3,798
      6.1%
      6.1%
      7,231
      6,902
      4.8%
      4.8%
                                      ***   Memo: RLX Hybrid
      27
      12
      125.0%
      125.0%
      38
      30
      26.7%
      26.7%
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      24
      24
          48
      48
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      2,066
      351
      488.6%
      488.6%
      3,944
      812
      385.7%
      385.7%
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          **   Daily Selling Rate
          ***  Memo line items are included in the respective model total
          **** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX
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      Toyota division posted February sales of 156,001 units, down 5.4 percent on a volume basis and DSR basis.
       
      “Industry sales in February topped a 17 million unit pace for the eighth straight month,” said Bill Fay, group vice president and general manager of the Toyota division. “Led by best-ever February sales of RAV4, 4Runner, and Highlander the Toyota division also set a new light truck record for the month.”
       
      Lexus posted February sales of 18,338 vehicles, down 20.6 percent on a volume basis and DSR basis.
       
      “February saw continued demand for utility vehicles, and as we move into March, our healthy luxury utility vehicle inventory puts us in an excellent position to kick off our Command Performance Sales Event,” said Jeff Bracken, group vice president and general manager of the Lexus division. “In addition, February was a bright spot for L/Certified, with our dealers seeing another best-ever month in sales. This marks the 15th consecutive month of L/Certified record sales and growth.”
       
      February 2017 Highlights
      Camry posts January sales of 27,498 units Toyota division SUV posts best-ever February with sales of 54,623, up 14.3 percent Highlander posts best-ever February, up 27.8 percent RAV4 posts best-ever February with sales of 26,351 units, up 3.2 percent 4Runner posts best-ever February, up 28.7 percent Sequoia records 23.6 percent increase RX posts sales of 6,676 L/Certified by Lexus posts best-ever February sales of 7,762 *Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

    • By William Maley
      VOLKSWAGEN OF AMERICA REPORTS FEBRUARY 2017 SALES RESULTS
      February sales totaled 25,145 units, an increase of 12.7 percent over February 2016 Tiguan sales totaled 3,425  units, an increase of 5.5  percent over February 2016, marking the best February ever for the vehicle Golf SportWagen sales (which include the all-new Alltrack) totaled 2,094  units, an increase of 229.8  percent over February  2016 Chattanooga-built Passat sales totaled 6,114 units, an increase of 39.6 percent over February 2016 Herndon, VA — (March 1, 2017) Volkswagen of America, Inc. (VWoA) today reported sales of 25,145 units delivered in February 2017, a 12.7 percent increase over February 2016. With 48,655 units delivered year-to-date in 2017, the company is reporting an increase of 14.75 percent in year-over-year sales.
      The Golf family delivered 5,842 units, for an increase of 60.3 percent. Every model in the Golf family saw an increase including the e-Golf, Golf R and Golf SportWagen, which each delivered their best February on record.
      February 2017 Sales
        February 17
      February 16
      Yr/Yr% change
      February 17  YTD
      February 16 YTD
      Yr/Yr% change
      Golf
                  1,094
                      887
      23.3%
                  2,307
                  1,873
      23.2%
      GTI
                  1,864
                   1,633
      14.1%
                  3,595
                  3,129
      14.9%
      Golf R
                     497
                      292
      70.2%
                     940
                     769
      22.2%
      e-Golf
                     293
                      198
      48.0%
                     625
                     526
      18.8%
      Golf SportWagen
                  2,094
                      635
      229.8%
                  4,141
                  1,341
      208.8%
      Total Golf Family
                       5,842
                        3,645
      60.3%
                     11,608
                      7,638
      52.0%
      Jetta Sedan
                  8,017
                   9,375
      -14.5%
                14,863
                17,550
      -15.3%
      Jetta SportWagen       
      (now Golf SportWagen)
      n/a
                       n/a
      n/a
      n/a
                         2
      -100.0%
      Total Jetta
                       8,017
                        9,375
      -14.5%
                     14,863
                    17,552
      -15.3%
      Beetle Coupe
                     844
                      551
      53.2%
                  1,584
                  1,217
      30.2%
      Beetle Convertible
                     486
                      361
      34.6%
                     827
                     634
      30.4%
      Total Beetle
                       1,330
                           912
      45.8%
                       2,411
                      1,851
      30.3%
      Eos*
                        -  
                      110
      -100.0%
                        -  
                     233
      -100.0%
      Passat
                  6,114
                   4,380
      39.6%
                12,001
                  7,966
      50.7%
      CC
                     179
                      251
      -28.7%
                     346
                     630
      -45.1%
      Tiguan
                  3,425
                   3,245
      5.5%
                  6,941
                  5,773
      20.2%
      Touareg
                     238
                      403
      -40.9%
                     485
                     757
      -35.9%
      TOTAL
                     25,145
                      22,321
      12.65%
                     48,655
                    42,400
      14.75%
      *Eos production ended in July 2015
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