• Sign in to follow this  
    Followers 0

    September 2012: Mitsubishi Motors North America


    William Maley

    MITSUBISHI MOTORS REPORTS RECORD OUTLANDER SPORT SALES

    CYPRESS, Calif. (October 2, 2012) – Mitsubishi Motors North America (MMNA) today reported September sales of the Outlander Sport that marked the highest total for a month in the two years the fuel-efficient crossover has been on the market.

    Outlander Sport sales were 2,253 for the month, an increase of 49.0 percent compared to September 2011. The previous record monthly sales for Outlander Sport were 1,618 in March of this year.

    “The Outlander Sport’s combination of fuel-efficiency, performance, and style, as highlighted in the ‘Unpretentious’ Outlander Sport marketing campaign, is obviously resonating with customers,” said MMNA President & CEO Yoichi Yokozawa.

    Outlander Sport continues to be Mitsubishi’s top seller in the U.S. and began production in Normal, Illinois in July.

    Overall Mitsubishi sales were 4,806 units, down 17.2 percent compared to September 2011. “Comparisons to last year’s total sales are still being slightly affected by some models that ended their production last year,” Yokozawa added. “Obviously, this effect will have a diminishing impact over the next few months.”

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    There are no comments to display.



    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Today's Birthdays

    1. Z-06
      Z-06
      (37 years old)
  • Similar Content

    • By William Maley
      It slices! It dices! No, we're not trying to sell you a set of knives. This is the best way to describe Volkswagen's strategy for the U.S.; price cuts.
       
      Bloomberg reports that Volkswagen will be changing their strategy in the U.S. to become more mass-market in the U.S. This will mean a wider product range and lower prices. The hope is the strategy can reverse a downward spiral in U.S. sales that has been taking place before the diesel scandal broke.
      Volkswagen for many hasn't been able to crack the U.S. market. Despite becoming the world's largest automaker in terms of sales this year and making up 10 percent of total automobile sales in Europe, Volkswagen has been a blip in the U.S. In the past ten years, Volkswagen has never gotten up to 5 percent of U.S. (At the moment, Volkswagen only makes up 1.7 percent of total U.S. auto sales). The German automaker has tried making the Jetta cheaper and making a Passat for the U.S., which hasn't gotten them anywhere. It doesn't help that Volkswagen has missed the boat with growing demand for crossovers in the U.S.
      “Volkswagen is facing an uphill battle to revive the brand in the U.S. Volkswagen is struggling with the loser image of the past, and now in the present the brand is burned. They need a good story that assures people it’s really a new start. Just adding another SUV won’t do it,”  said Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen.
      We don't think going for a mass-market plan is a good idea either at the moment. But who knows, it could be the thing that saves VW.
      Source: Bloomberg

      View full article
    • By William Maley
      It slices! It dices! No, we're not trying to sell you a set of knives. This is the best way to describe Volkswagen's strategy for the U.S.; price cuts.
       
      Bloomberg reports that Volkswagen will be changing their strategy in the U.S. to become more mass-market in the U.S. This will mean a wider product range and lower prices. The hope is the strategy can reverse a downward spiral in U.S. sales that has been taking place before the diesel scandal broke.
      Volkswagen for many hasn't been able to crack the U.S. market. Despite becoming the world's largest automaker in terms of sales this year and making up 10 percent of total automobile sales in Europe, Volkswagen has been a blip in the U.S. In the past ten years, Volkswagen has never gotten up to 5 percent of U.S. (At the moment, Volkswagen only makes up 1.7 percent of total U.S. auto sales). The German automaker has tried making the Jetta cheaper and making a Passat for the U.S., which hasn't gotten them anywhere. It doesn't help that Volkswagen has missed the boat with growing demand for crossovers in the U.S.
      “Volkswagen is facing an uphill battle to revive the brand in the U.S. Volkswagen is struggling with the loser image of the past, and now in the present the brand is burned. They need a good story that assures people it’s really a new start. Just adding another SUV won’t do it,”  said Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen.
      We don't think going for a mass-market plan is a good idea either at the moment. But who knows, it could be the thing that saves VW.
      Source: Bloomberg
    • By William Maley
      Sales of new cars have been reaching all-time highs and part of the reason comes down leases. The Detroit News reports that nearly one in three vehicles built for the U.S. is leased. Data from Edmunds shows 2.2 million vehicles were leased in the first half of 2016. Not only is this up 13 percent from the same time year, it is double the volume from 2011. Steven Szakaly, chief economist for the National Automobile Dealers Association tells the Detroit News there is plenty of space for more leases.
      “I think this could easily be 40 percent of the market,” said Sazkaly.
      Why have leases become popular? It comes down to the monthly payment. Compared with payments for auto loans, lease payments are on average 23 percent less. Leasing is also a popular option for younger folks. Jessica Caldwell, analyst for Edmunds says the reason is leasing is like a cell phone contract; low monthly payments and knowing that you can get into a new car in a few years.
      But while leasing is helping new car sales, some analysts are worried this could cause used car prices to go down. Why? A glut of turned in leased vehicles will flood the used car market, causing prices to be slashed to move metal.
      “They’ll swamp the market, they’ll force residuals down,” said Sean McAlinden, chief economist for the Center for Automotive Research.
      The increase in leasing is already having an effect on used car values. Tom Webb, chief economist for Cox Automotive Inc., said 2.55 million vehicles came off lease last year. That number will increase to 3.1 million this year. Automakers are now figuring out ways to sell this glut of vehicles while keeping values up.
      Source: The Detroit News

      View full article
    • By William Maley
      Sales of new cars have been reaching all-time highs and part of the reason comes down leases. The Detroit News reports that nearly one in three vehicles built for the U.S. is leased. Data from Edmunds shows 2.2 million vehicles were leased in the first half of 2016. Not only is this up 13 percent from the same time year, it is double the volume from 2011. Steven Szakaly, chief economist for the National Automobile Dealers Association tells the Detroit News there is plenty of space for more leases.
      “I think this could easily be 40 percent of the market,” said Sazkaly.
      Why have leases become popular? It comes down to the monthly payment. Compared with payments for auto loans, lease payments are on average 23 percent less. Leasing is also a popular option for younger folks. Jessica Caldwell, analyst for Edmunds says the reason is leasing is like a cell phone contract; low monthly payments and knowing that you can get into a new car in a few years.
      But while leasing is helping new car sales, some analysts are worried this could cause used car prices to go down. Why? A glut of turned in leased vehicles will flood the used car market, causing prices to be slashed to move metal.
      “They’ll swamp the market, they’ll force residuals down,” said Sean McAlinden, chief economist for the Center for Automotive Research.
      The increase in leasing is already having an effect on used car values. Tom Webb, chief economist for Cox Automotive Inc., said 2.55 million vehicles came off lease last year. That number will increase to 3.1 million this year. Automakers are now figuring out ways to sell this glut of vehicles while keeping values up.
      Source: The Detroit News
    • By William Maley
      What is the best way to sell a vehicle? Is it through a dealership or a factory store? For Karma Automotive - the reincarnation of Fisker - plans to do both.
       
      Automotive News reports that by the end of this year, 10 franchised dealerships in key markets around the U.S. and Canada will begin selling the Revero. The dealers picked already sell brands like Bentley, Rolls-Royce, Lamborghini, and Porsche.
       
      "These guys really understand this customer. They get that it's not moving metal and pushing volume like the mass-market guys have to," said Jim Taylor, Karma's chief marketing officer.
       
      Alongside the dealers, Karma will have a few brand experience centers" (aka factory stores) in states allow this type of retail experience. Taylor said the stores would allow Karma to control its brand message, and provide reassurance to the dealers that "it's living up to the same standards it expects of them."
       
      "When you control your own store, you live it every day, so you have to walk the walk, So I think in a good way it puts a lot of pressure on yourself to deliver the same level of performance," said Taylor.
       
      Karma plans on showing the Revero next month.
       
      Source: Automotive News (Subscription Required)
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online