Ford's announcement of dropping most of their lineup of traditional cars likely caused a number of automakers to consider doing something similar. One automaker that will not be doing this is Subaru.
Dominick Infante, Subaru’s national manager of product communications told Motor Trend one of the key reasons they keeping traditional cars is increasing gas prices.
“Gas prices are starting to come up now. So a good hedge for better economy is having a sedan,” said Infante.
“So we still make the Impreza and the Impreza hatchback. They do get better gas mileage than say a comparable CUV like the Crosstrek so we do sell those so if the market does change that’ll help sales of sedans.”
Subaru's entry-level Impreza helps bring first-buyers in and performance models like the WRX/STI and BRZ draw in customers in their late 20s and early 30s.
Still, Subaru's car lineup is taking it on the chin. Here are the sales numbers through April,
Impreza: 22,287 (Down 16.3% YTD)
Legacy: 14,730 (Down 13.9% YTD)
WRX/STI: 9,854 (Down 8.2% YTD)
BRZ: 1,286 (Down 10.1% YTD)
Their crossover lineup is doing slightly better. Again, here are the sales numbers through April,
Crosstrek: 45,728 (Up 66.6% YTD)
Outback: 58,205 (Up 2% YTD)
Forester: 50,783 (Down 9.7% YTD)
Source: Motor Trend
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