While Tesla is fighting for the right to sell vehicles direct to consumers in many states, the automaker will also be selling the Model S in new and temporary locations.
Fortune reports that Tesla will be opening mobile container stores in various locations this summer with the first location being Santa Barbara, CA during the Memorial Day holiday. Why is Tesla doing this? They hope to lure in wealthy customers to a vehicle during their summer vacation.
The mobile stores themselves are situated in two shipping containers and takes a few hours to setup. Once setup, the mobile stores look like the standard stores with a neutral gray and bright red paint scheme, along with a Model S.
The next stop for Tesla's pop-up store is in the Hamptons. After that, Tesla is keeping quiet on that.