Jump to content
  • William Maley
    William Maley

    Toyota Introduces A New Development Framework To Create More Exciting Vehicles

    Sign in to follow this  

    William Maley

    Editor/Reporter - CheersandGears.com

    April 16, 2012

    Two words you wouldn’t think that would go together are Toyota and excitement. But there was time when Toyota meant excitement; cars like the Celica, Supra, and MR2 cemented the brand as building some of best sports cars before hanging it up and building appliances.

    However, the tide at Toyota seems to be changing. The RWD GT86/Scion FR-S/Subaru BRZ coupes are beginning to roll out, and Toyota is introducing a new development and manufacturing framework designed to aid in producing more exciting vehicles.

    "The feeling at the time was, 'If we build it, they will come. Instead of developing what customers would want next, we were making cars that would rake in sales," said Toyota CEO, Akio Toyoda.

    The new framework, called Toyota New Global Architecture, or TNGA, allows the company to design multiple models at the same time to reduce costs. The new framework will also slash the number of executives involved in the design review process to help streamline decisions.

    "Toyota's problem was that it had too many filters. When you have that many people weighing in, you end up developing cars by eliminating the negatives, not by creating something positive, by taking risks," said Tokuo Fukuichi, Toyota’s chief designer.

    Added cooperation between Toyota's planning and design groups could bring forth more innovative styling, including models with lower centers of gravity and better aerodynamics.

    Source: Automotive News (Subscription Required)

    Sign in to follow this  


    User Feedback

    Recommended Comments

    I will give them Kudos if they pull this off. I have always felt auto makers had way to many filters in place.

    I have felt that all A class cars for multiple brands should be built on the same underlying platform. As long as the design language stays the same for a family of cars, like the caddilac. It should be a reduced cost to build all A class cars for Caddilac, Buick and Chevy on the same platform with just different sheetmetal, engines and interiors.

    This is the future of auto making. Having the set of standards for connection points will allow makers to reduce costs and increase profits for better growth.

    Share this comment


    Link to comment
    Share on other sites

    Toyota build exciting cars? Something they have not done in about 12 years? Color me skeptical. Having said that, I will believe it if they can at least have a credible competitor to a Nissan Z. Then again, this is Toyota, not Nissan.

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Posts

    • It still sucks, but I think you will come out much better in the next place you decide to go. Market for the most part is still solid, so I know you will find a new place quick, if not before the other place ends! I was bummed when I got laid off from my automotive job- but besides missing the cars, I find this one more fun. Reminds me to update my resume-though I kinda shy from it. I updated my Monster account, and the calls just won’t stop..... 😮 
    • The Jalopnik link makes a mistake in expressing an opinion that GM/Chevy had Tesla in their sites. Had Tesla products as a benchmark... The only thing I gather Chevy/GM had on benchmarking Telsa was the price point in which the Bolt was to be sold at as compared to the Model 3.  From the EV1, all the way to Volt gen 1 and 2, the Cadillac ELR, and then the  Bolt to the mild hybrid stuff on Malibus and Tahoes,  nothing suggests that GM ever wanted to do performance oriented EVs.  And GM could do a performance oriented EV if they chose to do so.  They took a different market approach.  Tesla has found that sweet spot. It does not mean that GM's approach is wrong vis-a-vis Tesla's approach. It just means that GM's approach and its choice of its product's packaging may be at fault... The Cadillac ELR was a 2 door personal luxury coupe econobox with an econobox derived Chevrolet version of its EV. And it also used the Chevrolet Volt's 1st generation tech instead of the 2nd generation tech, in an era when small, 2 door coupes dont sell. In an era when SUVs sell like mad. In an era when Tesla and Fisker were selling sexy body styled sedans and the Tesla was and still is eons ahead in  marketing, styling and dare I say in EV technology in some key tech areas... The Bolt does not fail as an EV product. It fails on its intended mission as an EV product. Not in terms of it not being a capable EV, but it failing of it not being capable of delivering the marketing message that its supposedly sold upon. Packaging. And also, GM does not put full faith in that marketing message either...and so the marketing is also downplayed... The Mustang Mach-E will only eat its lunch if EV buyers buy into a  1. Mustang EV 2. A Ford EV capable of being a good Tesla product equal I think point 1 wont be a problem. But point 2 might very well be. Some EV people have a strong bias against ICE makers and will NEVER take Ford, GM, VW, Nissan, etc, seriously and the Mach-E, as good as it seems on paper, does not have a chance and is DOA...          
    • LOL Listen.  American cars is what I love. From the 1900s to today.  But I'd like to try and learn about  cars from different countries and from their different eras too.   Car craziness and car culture is strong in America, but it aint strictly an American thing. The automobile has defined America and its culture and we revolve our modern lives around it more than any other culture, but there is a car culture elsewhere other than North America. And if it wasnt for 2 devastating world wars in Europe where the automobile was starting to get a grip on life here as well as in Europe, the automobile in Europe would have had the same influence as in America.  But like everything else in nature, the environment influences the surroundings and the same entity evolves differently and at a different pace as the next.  I love to learn about different car cultures around the globe and how the car has influenced that society and how it evolved differently from ours. And from all that,  I learned that car enthusiasts around the world are the same, but have a different take on the performance car than what we have. And from an enthusiast point of view, for which I am, I enjoy enthusiast cars.  And I want to appreciate that.  I have learned that I actually do enjoy European racing cars of the 1920s and 1930s.  Or the rivalry that Ferruccio had with Enzo that produced those slick Italian cars of the 1960s and 1970s from both companies.  I enjoy the French quirkiness and I enjoy an Alpina race to which Renault paid a tribute to just a couple of years ago, kinda like what Ford did with the Ford GT in 2005.  I actually like that Renault/Alpina. Its a cool little sports car.  The Japanese car culture thing is whack. Most of it just seems weird to me. But I definitely like the American influence on their sports cars (which also had a slight Euro touch to them too) which in turn begat a pure Japanese sports car scene.  I get the question marks.  I do not like the shyteboxes that Europe has produced. But then again, I dont like the shyteboxes that Detroit has produced over the years also. But, I do prefer Detroit shyte over Europe's though. And I feel like  what Jay Leno has over other car "influencers" is that he has a certain bias towards cars that I find interesting and I gravitate towards his influence over others.    
    • ?????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????
    • Papa Smurf Mobile!  
  • Social Stream

  • Today's Birthdays

    1. InvictaMan
      InvictaMan
      (61 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...