By William Maley
Staff Writer - CheersandGears.com
January 25, 2013
Today, Volkswagen announced that the seventh-generation Volkswagen Golf for the North and South American Market will be built at Volkswagen's plant in Puebla, Mexico. Production will begin sometime in the first quarter of 2014 and will help provide additional capacity for Volkswagen's Wolfsburg and Zwickau plants.
The move is part of Volkswagen's plan to sell 800,000 vehicles in the U.S. by 2018.
Volkswagen's North America chief Jonathan Browning said the move will help the German automaker make “further strides towards the goal of building more than 75 percent of the cars Volkswagen of America sells in the North American region.”
The seventh-generation Golf arrives in the U.S. in the first half of 2014.
Press Release is on Page 2
VOLKSWAGEN ANNOUNCES PRODUCTION OF THE GOLF IN MEXICO
- The next-generation Golf will be manufactured in Puebla, Mexico, for North and South American markets
Puebla, Mexico / Herndon, VA -
Volkswagen announced today that it will begin to produce the next-generation Golf at its Volkswagen de México manufacturing facility in Puebla, Mexico. Production of the seventh-generation Golf will commence at the company’s plant in Mexico in the first quarter of 2014.
Localization has become increasingly important in automotive manufacturing as a way to safeguard against currency fluctuations and to be closer to the market in which the manufacturer sells. Golf models made at Volkswagen de México’s plant will be supplied to the North and South American markets.
“The Puebla, Mexico plant offers an excellent economic basis for Volkswagen production operations and is a well-established automotive manufacturing facility with a record of efficiency and high quality,” said Hubert Waltl, Member of the Board of Management of the Volkswagen Passenger Cars Brand with responsibility for Production. “With its existing infrastructure, competitive cost structures and free trade agreements, Mexico is the ideal location to produce the Golf for the American market.”
The decision to produce the Golf in Mexico builds on Volkswagen’s strategy for the North American market. Investments of more than $5 billion are planned in the U.S. and Mexico in the next three years, thereby laying the foundation for further growth in the North American market. Key investments are the opening of new plants in Silao, Mexico, for the 1.8- and 2.0-liter turbocharged EA888 engines and the planned Audi production facility in San José Chiapa, Mexico.
“Producing the Golf in Puebla, Mexico signals a continued commitment to the North American market and allows Volkswagen to make further strides towards the goal of building more than 75 percent of the cars Volkswagen of America sells in the NAFTA region,” said Jonathan Browning, President, Volkswagen of America, Inc. “For more than 40 years, Puebla has been manufacturing quality Volkswagens for the U.S. and markets around the world and we are thrilled that the next-generation Golf will be added to the production line.”
The Volkswagen Golf, the company’s best-selling vehicle globally, was unveiled at the Paris Motor Show in September 2012. This seventh-generation version of one of the world’s most popular cars offers more features, improved safety, and more performance than the outgoing vehicle and is actually lighter than its predecessor. The Golf’s unmistakeable state-of-the art styling is evolutionary and timeless, and provides clear lineage to previous Golfs. The new Golf design is more sophisticated and longer lived than any other compact in the world. The Golf is slated to go on sale in the United States in the first half of 2014.