Jump to content

An Apple of a Saturn...

Drew Dowdell

Recommended Posts

Saturn Plans Dealer Refresh Modeled on Apple Stores

The company will announce a new retail strategy at the Chicago auto show press preview in February, and while she would not reveal details, Lajdziak, who openly admires Apple's relationship with its customers and the demographics of those customers, said the new strategy will bear a clear "Apple influence."

Link to comment
Share on other sites

Read this earlier at Edmunds' and I think that's a good idea actually. Saturn is already a niche player and that's what Apple was before it exploded. They just decided that being in a niche is a good thing which helped convince buyers to go with them, along with their unique looking products.

The apple influence will go well with Saturn's friendly/greener image that it has over its other GM bretheren. Maybe one day it'll be able to turn into the Apple of the automotive world, becoming a recognizable face to buyers everywhere. Course that's some major wishful thinking for now. Maybe Apple and Saturn could team up and do some bundles. Free ipod when you buy an Aura anyone?

Edited by big blue
Link to comment
Share on other sites

I think it's the "look and feel" they're going after.

Ya know, not selling cars out of a mobile office trailer like Mitsubishi is doing these days.....

You mean your Mitsubishi dealerships are crappy too? The one closest to me look like a slightly renovated but still outdated liquor shop.

Not a bad idea for Saturn. Perfect match for the new European engineered/styled vehicles. I always thought that Apple stores, with their neutral paint schemes, open and uncluttered floor design, and flat panel screens had a european flavor to them.

Link to comment
Share on other sites


The Saturn dealership in Ft. Wayne isn't like this (yet) but it is still one of the nicer ones that I have been to, especially considering for American automakers.

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets


  • Create New...