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July 2007 Sales: Ford Motor Company

mustang84

By mustang84
in 2007 Sales Archive

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mustang84

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FORD CROSSOVERS CONTINUE TO SHINE IN JULY; OVERALL SALES DECLINE

* Ford Motor Company's all-new and redesigned crossovers were up 40 percent in July; year-to-date sales also up 40 percent.

* Overall sales totaled 195,245, down 19 percent compared with a year ago; daily rental sales were down 57 percent and sales to individual retail customers were down 17 percent.

* Lincoln registers tenth month in a row of higher retail sales.

* All-new Ford Expedition gains for the eleventh month in a row; Lincoln Navigator was up 8 percent.

* Land Rover sales rose 19 percent, reflecting all-new LR2.

DEARBORN, Mich., August 1 – Demand continues to grow for Ford Motor Company's all-new and redesigned crossover vehicles, but overall sales declined sharply in July.

Total July sales were 195,245, down 19 percent compared with a year ago. Sales to daily rental companies were down 57 percent and sales to individual retail customers were down 17 percent. The company's crossover utility vehicle sales were up 40 percent in July and year-to-date – the largest increase of any major manufacturer.

"We are encouraged by the progress we have made and consumers' response to our new products," said Mark Fields, Ford's President of the Americas. "At the same time, we know we have a lot of work to do, and July is a sobering reminder of the economic and competitive challenges we face."

In July, Ford Edge sales were 9,096 and Lincoln MKX sales were 2,870. Edge recently was recognized as the industry's top performing new vehicle in J.D. Power and Associates' 2007 Automotive Performance, Execution and Layout Study (APEAL).

Sales for the redesigned 2008 model Ford Escape and Mercury Mariner crossovers were higher in July. Escape sales were 12,440, and Mariner sales were 2,534, both up 2 percent compared with a year ago.

Sales for the new Ford Expedition (up 22 percent) and Lincoln Navigator (up 8 percent) also were higher than a year ago. Expedition sales were up for the eleventh consecutive month.

The Lincoln brand posted its tenth month in a row of higher retail sales (although total sales were lower reflecting lower fleet sales). In the first six months of 2007, Lincoln sales were 15 percent higher than the same period a year ago – the largest increase of any luxury brand. Lincoln’s rebound reflects the new Lincoln MKX crossover, the new Lincoln MKZ sedan and the redesigned Navigator.

Land Rover dealers reported a 19 percent sales increase in July, reflecting the addition of the all-new LR2 crossover.

FORD MOTOR COMPANY JULY 2007 U.S. SALES


							July Month	   %		 July CYTD		  %
							----------				 ---------
						  2007	 2006   Change	2007	   2006	Change
						  ----	 ----   ------	----	   ----	------
	Sales By Brand
	  Ford			  160,590  199,735  -19.6  1,285,606  1,492,364  -13.9
	  Mercury			10,852   16,635  -34.8	106,044	117,884  -10.0
	  Lincoln			 8,929	9,125   -2.1	 82,262	 73,153   12.5
	  Jaguar			  1,136	1,997  -43.1	  9,597	 13,646  -29.7
	  Volvo			   9,549   10,323   -7.5	 63,357	 69,415   -8.7
	  Land Rover		  4,189	3,524   18.9	 27,031	 26,387	2.4
						  -----   ------			------	 ------
		Total Ford
		 Motor Company  195,245  241,339  -19.1  1,573,897  1,792,849  -12.2

	Memo: Cars and
	 Trucks
	  Cars			   60,088   89,395  -32.8	527,310	689,329  -23.5
	  Trucks			135,157  151,944  -11.0  1,046,587  1,103,520   -5.2
						-------  -------		 ---------  ---------
		Total Ford
		 Motor Company  195,245  241,339  -19.1  1,573,897  1,792,849  -12.2



					   FORD BRAND JULY 2007 U.S. SALES

							July Month	   %		  July CYTD		 %
							----------				  ---------
						  2007	 2006	Change	2007	   2006	Change
						  ----	 ----	------	----	   ----	------
	Crown Victoria		3,117	5,441	-42.7   39,328	 41,551	-5.4
	Taurus (New)		  3,907		0	   NA	9,868		  0	  NA
	Five Hundred		  2,256	7,881	-71.4   32,565	 55,982   -41.8
	Fusion				9,347   13,612	-31.3   88,042	 84,701	 3.9
	Focus				13,144   14,712	-10.7  109,876	111,108	-1.1
	Mustang			  10,684   13,711	-22.1   88,025	100,995   -12.8
	Taurus (Old)			  0	8,217   -100.0		0	111,922  -100.0
	Thunderbird			   0		0	   NA		0		469  -100.0
	GT						0	  147   -100.0	  231	  1,222   -81.1
							 --	  ---			   ---	  -----
	  Total Ford Cars	42,455   63,721	-33.4  367,935	507,950   -27.6

	Escape			   12,440   12,170	  2.2  104,645	101,509	 3.1
	Edge				  9,096		0	   NA   67,879		  0	  NA
	Taurus X				858		0	   NA	  858		  0	  NA
	Freestyle			 1,847	5,580	-66.9   21,625	 41,417   -47.8
	Explorer			 11,212   15,851	-29.3   85,916	111,493   -22.9
	Expedition			8,169	6,705	 21.8   58,503	 47,938	22.0
	Excursion				 0		0	   NA		0		965  -100.0
	Freestar				  0	3,635   -100.0	2,390	 39,883   -94.0
	Econoline/Club
	 Wagon			   11,210   13,712	-18.2   106,045   104,640	 1.3
	Ranger				5,662	8,014	-29.3	48,632	57,136   -14.9
	F-Series			 56,488   68,982	-18.1   411,926   469,159   -12.2
	Low Cab Forward		 221	  317	-30.3	 1,848	 2,191   -15.7
	Heavy Trucks			932	1,048	-11.1	 7,404	 8,083	-8.4
							---	-----			  -----	 -----
	  Total Ford Trucks 118,135  136,014	-13.1   917,671   984,414	-6.8
						-------  -------			-------   -------

	  Total Ford Brand  160,590  199,735	-19.6 1,285,606 1,492,364   -13.9



				  LINCOLN AND MERCURY BRAND JULY 2007 U.S. SALES

							   July Month	  %		July CYTD		%
							   ----------			   ---------
							  2007	2006   Change	2007	 2006   Change
							  ----	----   ------	----	 ----   ------
	Grand Marquis			 2,035   5,451   -62.7   33,298   39,347   -15.4
	Sable (New)			   1,776	   0	  NA	3,296		0	  NA
	Montego					 813   1,810   -55.1	9,531   14,516   -34.3
	Milan					 2,225   3,490   -36.2   22,071   20,952	 5.3
							  -----   -----		   ------   ------
	  Total Mercury Cars	  6,849  10,751   -36.3   68,196   74,815	-8.8

	Town Car				  1,079   2,533   -57.4   24,114   24,375	-1.1
	LS							0   1,179  -100.0		0	7,177  -100.0
	MKZ					   2,679   3,027   -11.5   19,732   18,699	 5.5
							  -----   -----		   ------   ------
	  Total Lincoln Cars	  3,758   6,739   -44.2   43,846   50,251   -12.7
							  -----   -----		   ------   ------

	  Total Mercury
	   and Lincoln Cars	  10,607  17,490   -39.4  112,042  125,066   -10.4

	Mariner				   2,534   2,484	 2.0   22,212   21,082	 5.4
	Mountaineer			   1,469   2,968   -50.5   14,936   19,243   -22.4
	Monterey					  0	 432  -100.0	  700	2,744   -74.5
								 --	 ---			  ---	-----
	  Total Mercury Trucks	4,003   5,884   -32.0   37,848   43,069   -12.1

	MKX					   2,870	   0	  NA   19,724		0	  NA
	Navigator				 1,543   1,424	 8.4   13,602   13,679	-0.6
	Aviator					   0	   0	  NA		0	1,711  -100.0
	Mark LT					 758	 962   -21.2	5,090	7,512   -32.2
								---	 ---			-----	-----
	  Total Lincoln Trucks	5,171   2,386   116.7   38,416   22,902	67.7
							  -----   -----		   ------   ------

	  Total Mercury
		and Lincoln Trucks	9,174   8,270	10.9   76,264   65,971	15.6
							  -----   -----		   ------   ------

	  Total Mercury
		and Lincoln Vehicles 19,781  25,760   -23.2  188,306  191,037	-1.4

	Total Lincoln Brand	   8,929   9,125	-2.1   82,262   73,153	12.5
	Total Mercury Brand	  10,852  16,635   -34.8  106,044  117,884   -10.0



						JAGUAR BRAND JULY 2007 U.S. SALES

									 July Month	 %	  July CYTD	  %
									 ----------			---------
									 2007   2006  Change  2007	2006  Change
									 ----   ----  ------  ----	----  ------
	XJ								290	461  -37.1  2,500   3,340  -25.1
	S-TYPE							301	570  -47.2  2,305   4,197  -45.1
	X-TYPE							247	563  -56.1  1,939   3,459  -43.9
	XK								298	403  -26.1  2,853   2,650	7.7
									  ---	---		 -----   -----
	  Total Jaguar				  1,136  1,997  -43.1  9,597  13,646  -29.7



						 VOLVO BRAND JULY 2007 U.S. SALES

								   July Month	  %	  July CYTD	   %
								   ----------			 ---------
								   2007	2006  Change   2007	2006  Change
								   ----	----  ------   ----	----  ------
	C30							  25	   0	 NA	  25	   0	 NA
	S40						   1,538   2,054  -25.1  12,050  14,298  -15.7
	V50							 233	 341  -31.7   1,750   2,434  -28.1
	S60						   2,134   2,228   -4.2  11,579  16,001  -27.6
	V70							 368	 582  -36.8   2,082   3,530  -41.0
	XC70							966   1,051   -8.1   7,166   7,742   -7.4
	C70							 424	 575  -26.3   2,920   1,686   73.2
	S80						   1,168	 407  187.0   7,330   4,718   55.4
	XC90						  2,693   3,085  -12.7  18,455  19,006   -2.9
								  -----   -----		 ------  ------
	  Total Volvo				 9,549  10,323   -7.5  63,357  69,415   -8.7



					  LAND ROVER BRAND JULY 2007 U.S. SALES

								   July Month	  %	   July CYTD	   %
								   ----------			  ---------
								   2007   2006   Change   2007	2006  Change
								   ----   ----   ------   ----	----  ------
	Range Rover				   1,072	851	26.0   6,610   6,569	0.6
	Range Rover Sport			 1,317  1,254	 5.0   8,928   9,832   -9.2
	LR3							 865  1,417   -39.0   7,134   9,954  -28.3
	LR2							 935	  0	  NA   4,358	   0	 NA
	Discovery						 0	  0	  NA	   0	   1	 NA
	Freelander						0	  2  -100.0	   1	  31  -96.8
									 --	 --			  --	  --
	  Total Land Rover			4,189  3,524	18.9  27,031  26,387	2.4

Link to Ford Press Release: http://media.ford.com/article_display.cfm?article_id=26453

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