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July 2007 Sales: Chrysler Group

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Full sales chart: Chrysler Group July 2007 Sales

AUBURN HILLS, Mich., Aug. 1 -- The Chrysler Group reported U.S. sales for July 2007 of 137,728 units; down 8 percent compared to July 2006 with 150,349 units sold. All sales figures are reported as unadjusted.

"Overall, the industry experienced softer sales in July than a year ago," said Darryl Jackson, Vice President - U.S. Sales. "With industry sales down over 12 percent, Chrysler Group market share improved."

"Our new Chrysler Lifetime Powertrain Warranty is receiving a very positive reaction from our dealers and customers," added Jackson. "We started to see an immediate impact of the announcement in the traffic it is driving to our dealers' showrooms."

The Chrysler Sebring sedan posted sales of 2,977 for July. With fluctuating gas prices, Chrysler Sebring gives buyers the choice of a fuel- efficient 2.4-liter four-cylinder World Engine on all models, including the Chrysler Sebring Limited edition.

The Jeep brand continued its fifth consecutive month of year-over-year sales gains in July, posting an increase of 4 percent over the previous year. This result was driven by the continued strong sales of Jeep Wrangler and Jeep Compass.

Jeep Wrangler and Wrangler Unlimited posted sales of 8,829 units, up 11 percent compared to July 2006 with 7,935 units sold. Posting its best month ever, the Jeep Compass finished July with sales of 2,591 units, up from July 2006 when the vehicle made its debut. Compass is a modern-styled vehicle that broadens the global appeal of the Jeep brand and achieves 30 miles per gallon or better in highway driving.

Dodge brand sales decreased 14 percent over last year primarily due to the sell-down of Dodge Caravan and Grand Caravan. The all-new 2008 Dodge Grand Caravan and Chrysler Town and Country minivans will begin arriving in dealerships in the third quarter.

"The Chrysler Group will extend its low-rate financing, plus additional bonus cash in August, with a 0% APR offering for 60 months on select models," said Michael Keegan, Vice President - Volume Planning and Sales Operations. "These great value packages have been well received by our customers over the recent months so we have decided to continue them. We will offer this in combination with the new Chrysler Lifetime Powertrain Warranty, a statement of confidence in the reliability of Chrysler products. It provides worry-free ownership for new Chrysler, Jeep® and Dodge owners as long as they own their vehicle."

Chrysler Group finished the month with 464,875 units of inventory, or a 81-day supply. Inventory is down by 17 percent compared to July 2006 when it was at 560,210 units.

"This is the lowest dealer inventory for Chrysler Group in the last four years," added Keegan.

Chrysler Group U.S. Sales Summary for the Month of July 2007

											   Month Sales	  DR %   Vol %
					Model				   Curr Yr	Pr Yr   Change  Change
	Sebring								  5,515	 1,205	377%	358%
	300									  9,009	10,637	-12%	-15%
	Crossfire								1,165	   233	421%	400%
	PT Cruiser							   7,113	 9,734	-24%	-27%
	Aspen									2,216		 0	  0%	  0%
	Pacifica								 3,100	 4,759	-32%	-35%
	Town & Country						   6,513	11,556	-41%	-44%
	CHRYSLER BRAND						  34,631	38,124	 -5%	 -9%
	Compass								  2,591	   707	282%	266%
	Patriot								  3,317		 0	  0%	  0%
	Wrangler								 8,829	 7,935	 16%	 11%
	Liberty								  6,534	 9,702	-30%	-33%
	Grand Cherokee						  10,101	10,124	  4%	  0%
	Commander								5,983	 7,363	-15%	-19%
	JEEP BRAND							  37,355	35,831	  9%	  4%
	Neon										 0	   361   -100%   -100%
	Caliber								  5,305	 7,187	-23%	-26%
	Stratus									  0	   630   -100%   -100%
	Avenger								  4,213		 0	  0%	  0%
	Charger								  6,407	 8,074	-17%	-21%
	Viper									   74	   138	-44%	-46%
	Magnum								   1,639	 1,718	 -1%	 -5%
	Dakota								   3,413	 7,468	-52%	-54%
	Ram P/U								 29,312	32,793	 -7%	-11%
	Caravan								  6,945	12,804	-43%	-46%
	Durango								  2,472	 3,341	-23%	-26%
	Nitro									4,602		 0	  0%	  0%
	Sprinter								 1,360	 1,880	-25%	-28%
	DODGE BRAND							 65,742	76,394	-10%	-14%

	TOTAL CHRYSLER GROUP				   137,728   150,349	 -5%	 -8%

			  TOTAL CG CAR				  33,041	29,268	 18%	 13%
			  TOTAL CG TRUCK			   104,687   121,081	-10%	-14%
	Selling Days								24		25


		 Chrysler Group U.S. Sales Summary Thru July 2007

												Sales CYTD		DR %   Vol %
					Model					Curr Yr	 Pr Yr   Change Change
	Sebring								   54,561	 43,874	24%	24%
	300									   72,004	 83,772   -15%   -14%
	Crossfire								  7,417	  5,454	35%	36%
	PT Cruiser								60,305	 79,887   -25%   -25%
	Aspen									 14,994		  0	 0%	 0%
	Pacifica								  35,463	 47,227   -25%   -25%
	Town & Country							81,615	100,443   -19%   -19%
	CHRYSLER BRAND						   326,359	360,657   -10%   -10%
	Compass								   24,796		707  3388%  3407%
	Patriot								   18,286		  0	 0%	 0%
	Wrangler								  74,480	 43,200	71%	72%
	Liberty								   56,648	 79,808   -29%   -29%
	Grand Cherokee							70,562	 82,995   -15%   -15%
	Commander								 39,725	 47,037   -16%   -16%
	JEEP BRAND							   284,497	253,747	11%	12%
	Neon										   0	 16,742  -100%  -100%
	Caliber								   64,684	 50,881	26%	27%
	Stratus									1,478	 49,194   -97%   -97%
	Avenger								   44,841		  0	 0%	 0%
	Charger								   72,379	 67,079	 7%	 8%
	Viper										323		881   -64%   -63%
	Magnum									17,627	 23,731   -26%   -26%
	Dakota									32,568	 47,965   -32%   -32%
	Ram P/U								  214,569	215,967	-1%	-1%
	Caravan								  110,507	138,617   -21%   -20%
	Durango								   31,377	 42,212   -26%   -26%
	Nitro									 41,814		  0	 0%	 0%
	Sprinter								   7,798	 12,222   -37%   -36%
	DODGE BRAND							  639,965	665,491	-4%	-4%

	TOTAL CHRYSLER GROUP				   1,250,821  1,279,895	-3%	-2%

			  TOTAL CG CAR				   326,260	325,795	 0%	 0%
			  TOTAL CG TRUCK				 924,561	954,100	-4%	-3%
	Selling Days								 178		177
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go.......crossfire?

sebring and avenger seem to be doing ok.

vans are WAY down. new models coming out may be why, or, the van market is really tanking.

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The Sebring is certainly more popular than the old one, and it seems to be even more popular than the Avenger. If only they would offer the 6-speed with the 4-banger standard on Limited models and optional on the others.

Dakota sales suck, so do the Durango sales. Crossfire sales are actually way up!

Wrangler, Charger, and Caliber are also up for the year.

The rest is meh, except the Ram, who sales are flat...which isn't bad considering it's age and the shrinking market.

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I think most people have forgotten about these two topics recently posted:

Chrysler lets dealers move unsold 2006s to used lot, Counted as a sale; heavily discounted

In a last-ditch effort to unload 2006 cars and trucks, Chrysler allowed its dealers to designate the new vehicles as "loaners" for as little as one day before selling them as used for steep discounts.

Wonder if Chrysler allowed something similar for July?

Terrible fleet numbers for GM, Ford, DCX, WTF happened??

Still, those numbers are nothing compared to Chrysler's.

Chrysler 300 44.0%

Chrysler Aspen 31.2%

Chrysler Crossfire 70.6%

Chrysler Pacifica 49.3%

Chrysler PT Cruiser 61.8%

Chrysler Sebring 63.5%

Chrysler Town and Country 35.2%

Dodge Avenger 79.4%

Dodge Caliber 45.1%

Dodge Caravan 54.8%

Dodge Charger 56.2%

Dodge Durango 33.0%

Dodge Magnum 60.9%

Jeep Liberty 32.8%

Still ---- > Ouch!

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