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April 2008 Sales: Chrysler LLC

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Chrysler LLC Reports April 2008 Sales
Fuel-Efficient Compact Vehicle Sales Set New April Record

/PRNewswire/
Link to Press Release


- The fuel-efficient Dodge Caliber, Jeep® Compass and Jeep Patriot set
new compact vehicle April sales record
- Chrysler Sebring Convertible sales take off as spring 'top-down' driving
season begins
- All-new Dodge Journey launches new ad campaign 'If you can dream it, do
it'
- Best-selling 'New Day' Value Package models continue to attract customers

AUBURN HILLS, Mich., May 1 /PRNewswire/ -- Chrysler LLC today reported
total April 2008 sales of 147,751 units, which is 23 percent below the same
period last year. Overall sales were most affected by slowing truck and SUV
demand and a dramatic cut in daily rental-fleet sales. All sales figures
are reported as unadjusted.

"The overall decrease in April sales, particularly of pickup trucks,
demonstrates that the auto industry continues to be under pressure from the
national economy," Vice Chairman and President Jim Press said. "Despite the
economic challenges, and concern about rising fuel prices, we continue to
hear from consumers that there is growing interest in vehicles that meet
specific needs, such as the Dodge Journey seven-passenger crossover for
families and the Dodge and Jeep fuel-efficient compact vehicles for young
professionals. Our plan is to continue to focus on meeting customers'
needs, and managing our overall inventory to best weather this slowdown."

Chrysler's lineup of compact vehicles continued to connect well with
consumers this month. Total compact vehicle sales of the fuel-efficient
Dodge Caliber, Jeep Compass and Jeep Patriot, which each achieve 28 miles
per gallon or better in highway driving, reached an April record 17,977
units last month, up 16 percent from April 2007.

As the spring "top-down" driving season begins, the Chrysler Sebring
Convertible finished the month with 2,827 units compared with April 2007
sales of 1,447 units, a 95 percent sales increase. Also enjoying a positive
month was the Dodge Charger with sales of 13,021 units in April, a 29
percent increase over 2007 April sales.

In April, the company launched its largest digital-advertising campaign
in Chrysler history for the all-new Dodge Journey, 'If you can dream it, do
it.' The Journey, with best-in-class fuel economy (25-mpg hwy, 4-cylinder),
delivers a unique combination of versatility and flexibility at less than
$20,000. The Journey increased sales to 6,667 units in only its third month
on the market.

As a result of the success of its "New Day" packages, Chrysler will
continue to offer the popular packages in May. The packages have struck a
chord with buyers by combining the company's most sought-after features on
a wide range of vehicles at reduced prices.

The Company finished the month with 422,353 units of inventory, or a
74-day supply. As part of a planned reduction in manufacturing and
capacity, inventory is down 13 percent compared with April 2007 when it
totaled 482,786 units.




Chrysler LLC U.S. Sales Summary Thru April 2008

                        Month Sales       Vol %     Sales CYTD       Vol %
         Model        Curr Yr    Pr Yr   Change  Curr Yr    Pr Yr   Change
    Sebring            5,376     7,558    -29%   35,787    28,493     26%
    300                5,771     9,136    -37%   30,723    39,512    -22%
    Crossfire            193       746    -74%      655     3,027    -78%
    PT Cruiser         5,807     7,753    -25%   21,411    33,086    -35%
    Aspen              2,135     1,964      9%   10,252     9,208     11%
    Pacifica             665     8,583    -92%    3,358    25,015    -87%
    Town & Country    10,723    15,701    -32%   45,104    52,572    -14%
      CHRYSLER BRAND  30,670    51,441    -40%  147,290   190,913    -23%
    Compass            2,804     3,239    -13%   13,204    15,077    -12%
    Patriot            6,348     2,904    119%   23,596     5,832    305%
    Wrangler           8,699    10,776    -19%   30,513    42,367    -28%
    Liberty            6,642     9,543    -30%   29,689    33,906    -12%
    Grand Cherokee     6,597     9,536    -31%   29,760    40,392    -26%
    Commander          2,643     5,202    -49%   12,291    22,098    -44%
      JEEP BRAND      33,733    41,200    -18%  139,053   159,672    -13%
    Caliber            8,825     9,306     -5%   40,156    36,512     10%
    Avenger            5,666     8,214    -31%   30,912    23,729     30%
    Charger           13,021    10,057     29%   40,039    40,980     -2%
    Viper                117        47    149%      389       200     95%
    Magnum               433     2,389    -82%    5,787    10,814    -46%
    Dakota             2,564     4,106    -38%   11,331    19,505    -42%
    Ram P/U           24,206    31,503    -23%   93,068   122,816    -24%
    Journey            6,667         0      0%   10,049         0      0%
    Caravan           14,665    23,095    -37%   47,936    75,984    -37%
    Durango            2,568     4,674    -45%   11,826    19,264    -39%
    Nitro              3,299     5,637    -41%   18,654    25,334    -26%
    Sprinter           1,317     1,208      9%    5,132     3,461     48%
      DODGE BRAND     83,348   100,463    -17%  315,279   379,768    -17%

      TOTAL CHRYSLER
       LLC           147,751   193,104    -23%  601,622   730,353    -18%

        TOTAL CAR     39,564    49,054    -19%  185,165   188,565     -2%
        TOTAL TRUCK  108,187   144,050    -25%  416,457   541,788    -23%
    Selling Days          26        24              102       101


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Wow, Patriot is through the roof!

Chris

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Ouch @ the 300.

Look how much Viper sales jumped. You think a lot of them got the message that the Viper is ending production?

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Ouch in a lot of areas but look at the spike in Patriot and Charger sales.

Edited by Dodgefan
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Ouch in a lot of areas but look at the spike in Patriot and Charger sales.

The Charger is a really nice product. We are doing a lot of work lately for a client who uses them as fleet vehicles, so I have been seeing a bunch of them up close.

Sweet cars!

Maybe with your graduation you can upgrade the Intrepid?

(((Chris imagines DF and Jessichan in a bright metallic Blue SRT-8 Charger, womewhere OTHER than Mass.)))

Chris

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