Sign in to follow this  
Followers 0
VenSeattle

September 2008 Sales: Ford Motor Company

5 posts in this topic

Ford Reports September Sales
Oct. 1 /PRNewswire/
Link to Press Release


- Ford, Lincoln and Mercury sales totaled 116,734, down 34 percent versus
year ago.
- Weakening economy, tight credit and cautious consumers pulled Ford and
industry sales in September to lowest level this year.
- Ford Flex crossover and Lincoln MKS sedan post highest retail shares in
September.
- Ford readies for launch of all-new F-150.

DEARBORN, Mich., Oct. 1 /PRNewswire-FirstCall/ -- Ford, Lincoln and
Mercury dealers reported total sales of 116,734 in September, down 34
percent versus a year ago.

September was the lowest sales month for Ford and the industry this
year.

"Consumers and businesses are in a very fragile place," said Jim
Farley, Ford group vice president, Marketing and Communications. "An
already weak economy compounded by very tight credit conditions has created
an atmosphere of caution."

The national marketing launch for the Ford Flex crossover and Lincoln
MKS sedan began in September. Both new products have steadily increased
their share of segment. The Ford Flex has the highest conquest rate of any
Ford product (except for Escape Hybrid), and also is attracting the highest
rate of premium and import buyers. The Lincoln MKS ranks third in the
mid-size luxury car segment behind only the BMW 5-Series and the Mercedes
Benz E-Class.

The 2009 model Ford F-150 has class leading capability (11,300 pounds
towing and 3,030 pounds payload) and unsurpassed fuel economy of 21 mpg
highway with the SFE package.

"The sell down of the current model F-150 is ahead of schedule, and the
first shipments of the new F-150 will arrive soon at Ford dealers," said
Farley.

Ford's F-Series is America's No. 1 selling truck for 31 years in a row
and the new F-150 is designed and engineered to raise the bar in the
light-duty pickup market.

Note: The sales data included in this release and the accompanying
tables are based largely on data reported by dealers representing their
sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based
in Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 229,000 employees and about 90 plants worldwide, the
company's core and affiliated automotive brands include Ford, Lincoln,
Mercury, Volvo and Mazda. The company provides financial services through
Ford Motor Credit Company. For more information regarding Ford's products,
please visit our website at http://www.ford.com.


FORD MOTOR COMPANY SEPTEMBER 2008 U.S. SALES
                 --------------------------------------------
                             September       %        Year-To-Date        %
                             ---------                ------------
                           2008     2007   Change    2008       2007    Change
                           ----     ----   ------    ----       ----    ------
    Sales By Brand
      Ford               102,685  155,037  -33.8  1,353,519  1,620,925  -16.5
      Lincoln              7,571    9,764  -22.5     82,824    102,449  -19.2
      Mercury              6,478   11,403  -43.2     96,878    129,743  -25.3
                           -----   ------            ------    -------
        Total Ford,
         Lincoln and
         Mercury         116,734  176,204  -33.8  1,533,221  1,853,117  -17.3
      Volvo                4,054    8,408  -51.8     60,028     80,884  -25.8
                           -----    -----            ------     ------
         Total Ford
          Motor Company  120,788  184,612  -34.6  1,593,249  1,934,001  -17.6

    Ford, Lincoln and
     Mercury Sales By
     Type
      Cars                40,453   50,212  -19.4    550,752    588,001   -6.3
      Crossover Utility
       Vehicles           22,583   32,333  -30.2    295,903    302,624   -2.2
      Sport Utility
       Vehicles            8,623   20,040  -57.0    128,396    216,084  -40.6
      Trucks and Vans     45,075   73,619  -38.8    558,170    746,408  -25.2
                          ------   ------           -------    -------
        Total Trucks      76,281  125,992  -39.5    982,469  1,265,116  -22.3
                          ------  -------           -------  ---------
          Total Vehicles 116,734  176,204  -33.8  1,533,221  1,853,117  -17.3



                     FORD BRAND SEPTEMBER 2008 U.S. SALES
                     ------------------------------------

                               September        %        Year-To-Date     %
                               ---------                 ------------
                             2008     2007    Change    2008      2007  Change
                             ----     ----    ------    ----      ----  ------

    Crown Victoria           3,622    3,520     2.9    39,317    46,188  -14.9
    Taurus                   3,172    4,230   -25.0    43,650    52,514  -16.9
    Fusion                   9,942   11,966   -16.9   117,545   112,519    4.5
    Focus                   10,346    9,885     4.7   165,382   133,043   24.3
    Mustang                  4,910   10,266   -52.2    78,871   109,803  -28.2
    GT                           0        0      NA         0       231 -100.0
                                 -        -                 -       ---
      Ford Cars             31,992   39,867   -19.8   444,765   454,298   -2.1

    Flex                     1,959        0      NA     7,552         0     NA
    Edge                     6,633   11,632   -43.0    93,830    89,676    4.6
    Escape                   9,161   11,132   -17.7   125,672   127,737   -1.6
    Taurus X                 1,105    3,065   -63.9    19,578    30,411  -35.6
                             -----    -----            ------    ------
      Ford Crossover
       Utility Vehicles     18,858   25,829   -27.0   246,632   247,824   -0.5

    Expedition               3,645    5,827   -37.4    43,272    71,213  -39.2
    Explorer                 3,498   10,690   -67.3    64,339   108,535  -40.7
                             -----   ------            ------   -------
      Ford Sport
       Utility Vehicles      7,143   16,517   -56.8   107,611   179,748  -40.1

    F-Series                32,727   56,065   -41.6   392,698   537,211  -26.9
    Ranger                   3,915    4,019    -2.6    54,815    57,434   -4.6
    Econoline/Club Wagon     7,617   11,897   -36.0   101,419   130,763  -22.4
    Freestar                     0        0      NA         0     2,390 -100.0
    Low Cab Forward             55      143   -61.5       745     2,257  -67.0
    Heavy Trucks               378      700   -46.0     4,834     9,000  -46.3
                               ---      ---             -----     -----
      Ford Trucks and Vans  44,692   72,824   -38.6   554,511   739,055  -25.0
                            ------   ------           -------   -------
      Ford Brand           102,685  155,037   -33.8 1,353,519 1,620,925  -16.5



                   LINCOLN BRAND SEPTEMBER 2008 U.S. SALES
                   ---------------------------------------

                                    September     %       Year-To-Date    %
                                    ---------             ------------
                                   2008   2007  Change   2008    2007   Change
                                   ----   ----  ------   ----    ----   ------
    MKS                           1,814      0     NA   6,852        0     NA
    MKZ                           1,578  2,589  -39.0  24,914   25,537   -2.4
    Town Car                      1,031    611   68.7  11,685   25,580  -54.3
    MKX                           1,753  3,805  -53.9  23,977   26,950  -11.0
    Navigator                     1,012  1,964  -48.5  11,737   17,729  -33.8
    Mark LT                         383    795  -51.8   3,659    6,653  -45.0
                                    ---    ---          -----    -----
      Lincoln Brand               7,571  9,764  -22.5  82,824  102,449  -19.2



                   MERCURY BRAND SEPTEMBER 2008 U.S. SALES
                   ---------------------------------------

                                  September      %      Year-To-Date     %
                                  ---------             ------------
                                 2008    2007  Change  2008     2007   Change
                                 ----    ----  ------  ----     ----   ------
    Grand Marquis               1,599   2,737  -41.6  23,091   38,280   -39.7
    Sable                         783   1,851  -57.7  13,711   16,665   -17.7
    Milan                       1,656   2,557  -35.2  25,734   27,641    -6.9
    Mariner                     1,972   2,699  -26.9  25,294   27,850    -9.2
    Mountaineer                   468   1,559  -70.0   9,048   18,607   -51.4
    Monterey                        0       0     NA       0      700  -100.0
                                    -       -              -      ---
      Mercury Brand             6,478  11,403  -43.2  96,878  129,743   -25.3



                    VOLVO BRAND SEPTEMBER 2008 U.S. SALES
                    -------------------------------------

                                   September     %       Year-To-Date    %
                                   ---------             ------------
                                 2008    2007  Change   2008    2007   Change
                                 ----    ----  ------   ----    ----   ------
    S40                           422   1,132  -62.7   8,137   14,645   -44.4
    V50                           119     224  -46.9   1,370    2,185   -37.3
    S60                           470     826  -43.1   7,657   14,355   -46.7
    S80                           578   1,308  -55.8   8,811    9,958   -11.5
    V70                           141     372  -62.1   2,672    2,884    -7.4
    XC70                          661     954  -30.7   7,735    8,990   -14.0
    XC90                        1,106   2,460  -55.0  15,292   23,471   -34.8
    C70                           292     321   -9.0   4,898    3,534    38.6
    C30                           265     811  -67.3   3,456      862   300.9
                                  ---     ---          -----      ---
      Volvo Brand               4,054   8,408  -51.8  60,028   80,884   -25.8

0

Share this post


Link to post
Share on other sites
Tragic. Epic. This is my job we're looking at.
0

Share this post


Link to post
Share on other sites

ford fan here. ford's big problem right now. they hardly have anything under 20k to sell. Focus, and that's about it. Some F-150's, a few fusions.

GM still has quite a few models you can buy under 20k and that is saving their ass right now. Toyota also has many scions and smaller cars for under 20k. Subaru and VW are doing ok due to aggressive leasing.

Ford is doing nothing. No good leases, high MSRP's. their own grave. Even the focus is too expensive if you want options on it.

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

Loading...
Sign in to follow this  
Followers 0